S2 E642: Encore Episode - Your story is better than your statement
Feb 22, 2021•11 min•Season 2Ep. 642
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Episode description
With more ways than ever to connect with customers, we now have more ways to miscommunicate with them, as well! On today’s PROJECT DISTINCT, Scott McKain takes a look at the most impactful — and memorable — form of distinctive business communication: narrative. Here’s why the stories you tell are more memorable than the statements you share —
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