S2 E643: Encore Episode - Why the CEO must be the chief customer experience officer in any organization
Feb 23, 2021•13 min•Season 2Ep. 643
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Episode description
In any organization, EVERYONE is responsible for the customer experience. However, the latest evidence clearly shows that it is of such great importance that the CEO — even the Board of Directors — must consider it as “job #1.” On today’s PROJECT DISTINCT, Scott McKain provides the evidence and reasoning behind why delivering an “Ultimate Customer Experience ®” is the single most important thing any business does, regardless of its size or number of employees.
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