This week Pete and Dom are in Florida visiting Rich Schefren at the Strategic Profits office. The topic of this week's show is Serial vs Parallel - focusing on projects one after the other so they get done, vs spreading your focus and getting nothing done See Pete Live: At 6PM EST, Pete will be on a Live Stream broadcast with Rich Schefren, discussing productivity and workflow hacks. Go here to watch: http://www.strategicprofits.com/client-only-livestream/ Action Steps: Look at your list of proj...
Jun 08, 2012•20 min
7Levers.com is LIVE! In this special edition, Pete and Dom talk about the 7 Levers of Business Home Study Course, and also Preneur Platinum , the private members area where they hang out, give insider info and answer your questions about all things Preneur. Sign Up For Our 7 Levers Home Study Course: The 7 Levers of Business Home Study Course is now live. Sign up today at http://www.7levers.com and get 2 months free access to our Preneur Platinum private members area. NOTE: We've included 8 week...
Jun 01, 2012•27 min
This week, Pete and Dom discuss "Low Hanging Fruit" - things that everyone can try as a way to improve one or more of the Seven Levers of Business. There are lots of different tips and there should be something for everyone to implement and benefit from. Action Steps: Try out one of the ideas Pete and Dom suggest in your business. Remember to measure the results! Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Home Study Course soon. Sign up to be not...
May 25, 2012•47 min
Pete and Dom discuss areas of your business where you might be letting things leak, and therefore losing effectiveness (and eventually profits). Using the 7 Levers as a framework, they identify and share some ways to stop some of the more common leaks. Action Steps: Look for areas in your business where there might be leakage, and identify ways to stop it. Simple things like paying (or overpaying) for unnecessary services can make a big difference. Sign Up For Our 7 Levers Training: Pete and Dom...
May 18, 2012•1 hr 3 min
Pete and Dom discuss the results of a recent Preneur Community survey on Pete's Blog at PreneurMarketing.com - Part of the survey was an opportunity to ask questions of Pete and Dom, and they try to answer the most common ones in this show. Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com -= Links =- - Online: http://wufoo.com - Wufoo Forms http://www.7levers.com - Pete and Do...
May 11, 2012•1 hr 2 min
Pete interviews Cory Annis , founder of Unorthodoc , a specialist medical practice for Entrepreneurs. They talk about the basics of staying healthy and Cory shares some tips on how busy people can eat well and stay effective throughout the day. Action Steps: Make sure you are getting enough sleep as this is vital to maintaining your energy levels and staying healthy. Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for mor...
May 04, 2012•46 min
This week Pete and Dom revisit the 7 Levers of Business, their framework for analysing and improving your business by focussing on the 7 primary elements of every business, then systematically working to improve each one by just 10% for a massive result Action Steps: Review your business using the 7 levers as a framework, then put together a plan to increase each aspect by 10% over the coming weeks or months. Sign Up For Our 7 Levers Training: Find out more about Pete and Dom's 7 Levers of Busin...
Apr 27, 2012•52 min
Dom talks to Pete about Video, and how it can benefit every business, as a promotional tool, as a way of creating information products, or as a way of easily communicating with your team. They also discuss the re-launch of the Video Boss training course Dom also makes a Special Offer to anyone buying the Video Boss course via the special Preneurcast link at http://www.preneur.co/videoboss Action Steps: Review the examples we gave in this week's show, and see where video can improve communication...
Apr 20, 2012•1 hr 3 min
Pete and Dom discuss Marketing Myths: things people tell you to do or that you think you should do because someone else is doing it, and why they are not necessarily right for you. More importantly, they discuss how to make sure they are right for you. Action Step: Review your business and marketing to see if you are "ticking boxes" or if you are implementing the right tactics in the right way, in keeping with your strategy. -= Links =- - Books: Creating Innovators - Tony Wagner Outliers - Malco...
Apr 13, 2012•53 min
This week, Dom and Pete discuss Lazy Marketing - not making the effort to send targeted, quality messages, or using technology to blast out marketing because it's "free", rather than using appropriate technology to enhance the message. Action Step: Take stock of your current marketing, and make sure that you are not being lazy, either with your use of technology or your targeting. If this was 15 years ago, how would you achieve the same thing? Would it make you think more about targeting and con...
Apr 06, 2012•49 min
Pete talks to Dom about Marketing Nouns vs. Marketing Verbs - two ways to identify prospects and customers and to focus your marketing. By thinking about verbs (actions and states of being) as well as nouns (names), you can target your marketing even more Action Step: Think about the nouns that describe your customers and prospects, then think about the verbs that describe the different states and actions for those nouns, and see if you can focus some of your marketing on those verbs. -= Links =...
Mar 30, 2012•38 min
Pete's back, and this week the topic of discussion with Dom is pricing. Increasing your price is one of the 7 Levers of Business, so Pete introduces the concept of "price elasticity" and talks about 6 factors that can help you when putting your prices up. Action Step: Next time you are reviewing Pricing as part of your 7 Levers review, use the 6 points that Pete mentions as a focus, and see if there is an opportunity to use one or more of them to justify a price increase. -= Links =- - PreneurCa...
Mar 23, 2012•53 min
Dom talks to Robyn Logan of International Coach Academy about how Coaching can benefit Entrepreneurs. They discuss how a Coach can help you break through barriers and achieve your goals, and Robyn shares some Power Tools for listeners to try themselves. Action Step: Try out some of Robyn's Power Tools for yourself to identify where you might be holding yourself back, and consider hiring a Coach to help you move forward. -= Links =- - Online http://www.icoachacademy.com - International Coach Acad...
Mar 16, 2012•57 min
Dom interviews John Davy , someone who has made a living from Networking: getting out there and meeting people and building a circle of contacts to share business opportunities with. John discusses the benefits and shares tips on how you can get started. Action Step: Investigate networking groups, trade shows and conferences in your market where you might meet people and grow your circle of contacts, then attend some and get networking! Tech Tip: Consider having short-run business cards printed ...
Mar 09, 2012•48 min
Outsourcing is a popular topic at the moment. This week, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business. Action Step: Look at your business and identify jobs or tasks that you or your team could outsource. Don't just look at whole projects, but look at the tasks that make up those projects Tech Tip: Investigate software and systems that may help you au...
Mar 02, 2012•45 min
It's the end of another year, and time for Pete and Dom to run down the things that they were most impressed with this year. All the usual categories are covered: Books, Software, Hardware, Podcasts, Services, Courses, Blogs, plus some special mentions. Categories: - Books Winner: Trust Me I'm Lying - Ryan Holiday Mentions: 4 Hour Chef - Tim Ferris - Software/App Winner: Evernote - Digital Note-taking App Mentions: MagCast - Digital Publishing Platform for Apple's Newsstand - Hardware Winner: Ma...
Feb 28, 2012•46 min
Inspired by a presentation given by Eugene Ware of Noble Samurai, Pete and Dom discuss Marketing Assets, the things in your business that bring you more traffic, improve your opt-ins and conversions, and affect other aspects of your profitability. Action Step: Look at your business and identify your marketing assets. Understand how they are working for you, and how you can improve or add to them Tech Tip: If you are collecting emails for a mailing list, try to segment them into those that have b...
Feb 24, 2012•51 min
Pete and Dom discuss branding, and Pete explains why branding and brand awareness should a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand. Action Step: Look at your current marketing, and make sure that the focus is a call to action regarding your products or services, and that you talk about the benefits of your products or services as a reason to take action -= Links =- - Speci...
Feb 17, 2012•44 min
Pete and Dom discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. Pete uses Cialdini's Influence factors and The Marketing Symphony as example frameworks to check against. Action Step: Check if you are using tools like Twitter or Online Video effectively against the Marketing Symphony or Cialdini's Influence Factors Tech Tip: If you are using online video, be sure to include your web address! -= Links =- - Special Pr...
Feb 10, 2012•46 min
In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out. Take Away: Press Releases are easy to write and can get you a lot of free publicity locally, nationally and internationally. Action Step: Sign up for HARO (Help A Reporter Out) at http://helpareporter.com (or one of the other services mentioned in...
Feb 03, 2012•51 min
This week, Pete and Dom talk to Steve Cunningham from ReadItForMe, and they find out how Steve goes about reading all the books inside ReadItForMe and how how takes notes and turns them into the reviews inside the service. Take Away: Before reading any book, decide what you want to get out of it, and get an overview of the book before you start reading properly Action Step: Visit http://ReadItFor.Me/preneurcast and sign up for your free trial to take advantage of our special listener offer Tech ...
Jan 27, 2012•45 min
This week, Pete and Dom go back in time and re-live Pete's first big business success - the time he sold the Melbourne Cricket Ground for $500! It's a great process to study, as it covers lots of topics they've talked about before, all in one project. Take Away: Look for the opportunity (as Pete did) and take action Action Step: Swipe and deploy Pete's process, or anyone else's by steeping through their sales funnels Bonus Action Step: Get your free copy of Pete's audio book from http://preneurm...
Jan 20, 2012•47 min
Following on from the Checklists and Frameworks Episode, Pete talks to Dom about one of his original frameworks, the Preneur Hierarchy, that guides the most productive use of your marketing efforts by identifying the different segments of any market Action Step: Have a look at the Preneur Hierarchy diagram on http://www.preneurmedia.tv , and draw out your own version. Write out all of your current marketing activities, then put them into the Preneur Hierarchy to see if you are getting the most l...
Jan 12, 2012•40 min
In the first episode of 2012, Pete and Dom discuss the power of using Checklists and Frameworks in your business, and how you can use high-tech or low-tech solutions to make them work for you, whatever your business Action Step: Identify a process in your business that could benefit from a checklist or framework and write out that checklist Bonus Action Step: Go back listen to Episode 35 to find out how you can enter our competition and win some of our favourite things from 2011 Tech Tip: Use a ...
Jan 06, 2012•47 min
In the last show of the year, Pete and Dom give something back to you, the listeners with a competition to win some of their favourite things from previous shows, and there are a few announcements about what's coming in 2012. Listen in to find out more. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: [email protected]
Dec 30, 2011•23 min
It's the end of the year (almost) and in this episode Pete and Dom discuss their 2011 Awards. Categories include: Books, Software, Hardware, Podcasts, Training Courses, Services and Blogs. -= Links =- - Books: Built to Sell - John Warillow Pitch Anything - Oren Klaff - Software/App Dropbox Evernote Zite (iPad) - Hardware Doxie Scanner EyeFi Card iPad Livescribe Smartpen - Podcast I Love Marketing Mac Power Users - Course Dan Kennedy's Influential Writing Immediate Edge (there's a $1 trial right ...
Dec 23, 2011•56 min
This week Pete and Dom discuss the top 5 books they would recommend to someone who was getting started in business. -= Links =- - Pete's Top 5 Business Books for Beginners: Influence - Robert Cialdini The Art of the Start - Guy Kawasaki (Based on Rules for Revolutionaries) The Little Red Book of Selling - Jeffrey Gittomer Guerilla Marketing - Jay Conrad Levinson How to Turn Your Million Dollar Idea into Reality - Pete Williams (get this for free at http://preneurmarketing.com ) - Pete's Honourab...
Dec 16, 2011•57 min
Pete's back from his Ironman race and, while he recovers, this week Dom takes the lead to talk about the idea of Minimum Viable Product and, more importantly, the JFDI methodology. -= Links =- - Books: The Lean Startup - Eric Reis 4 Hour Work Week - Tim Ferriss 4 Hour Body - Tim Ferriss Go For No - Andrea Waltz and Richard Fenton - Online Resources: http://www.preneurmarketing.com/challenge - The Challenge - Free Internet Marketing Training http://preneurmedia.tv/hostgator - Get your domains set...
Dec 09, 2011•24 min
It's finally time for Pete's Ironman Triathlon race this week. But before he undertakes that challenge he talks to Dom about Zero Based Thinking, and how it can help in many different areas of business and life in general. -= Links =- - Online Resources: http://7levers.com/ - Register your interest for the next 7 Levers Mastermind Group http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business...
Dec 02, 2011•46 min
This week, Pete and Dom delve into the world of note taking and discuss the merits of Evernote as a place to file your reference materials, among other cool tricks and tools for capturing information. -= Links =- - Books Mentioned: Getting Things Done - David Allen MindHacker - Ron Hale-Evans, Marty Hale-Evans Pragmatic Thinking and Learning - Andy Hunt - Other Links: noise.re/duction - Pete's Weekly newsletter of cool stuff Evernote.com - Store everything online IFTTT.com - IF This Then That se...
Nov 25, 2011•51 min
