050: Marketing Myths and Marketing Truths

Pete and Dom discuss Marketing Myths: things people tell you to do or that you think you should do because someone else is doing it, and why they are not necessarily right for you. More importantly, they discuss how to make sure they are right for you.

Action Step: Review your business and marketing to see if you are "ticking boxes" or if you are implementing the right tactics in the right way, in keeping with your strategy.

-= Links =-

- Books:

Creating Innovators - Tony Wagner

Outliers - Malcolm Gladwell

In the Plex - Steven Levy

Steve Jobs - Walter Isaacson

4 Hour Work Week - Tim Ferriss

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

Episode 037 - Preneur Hierarchy

Episode 041 - Marketers Filters

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

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