042: Branding is a By-Product

Pete and Dom discuss branding, and Pete explains why branding and brand awareness should a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand.

Action Step: Look at your current marketing, and make sure that the focus is a call to action regarding your products or services, and that you talk about the benefits of your products or services as a reason to take action

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- PreneurCast Episodes:
These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 37 - Pete and Dom discuss the Preneur Hierarchy

- Online Resources:

The Mac Power Users Podcast - David Sparks and Katie Floyd's excellent Mac-centric podcast

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