Continuing the series on Foundations, in this episode Dom talks about valuing your time. This is both about making sure you make the most of your time, and get maximum leverage from it, and also about charging an appropriate amount for your services. -= Links =- - Online http://davidseah.com David Seah's site about productivity - Books Brian Tracy on Amazon - Brian Tracy has written a huge number of books on the subject of time management and productivity - Previous PreneurCast Episodes: All pre...
Jan 25, 2013•38 min
Starting a new series on Foundations, in this episode Dom talks about the difference between Determination and Discipline, why determination has a dark side, and why you need discipline to truly succeed. -= Links =- - Books Willpower - Roy F. Baumeister - Previous PreneurCast Episodes: All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode. Episode 052 - The 7 Levers of Business Redux -=- For more information about Pet...
Jan 11, 2013•22 min
In response to a listener question, Pete and Dom discuss their top 10 tools - the ones they use every day to improve their efficiency and reduce friction in their businesses. There are hardware and software tools covered in this discussion. Tools Mentioned: Evernote - Archive and retrieve anything (text, photos and web page clippings are just a few examples) Hazel - Automate tasks on your Mac Passpack - Store your passwords online and share them securely with your team 1Password - Personal passw...
Dec 21, 2012•46 min
This is the first in a semi-regular series where Pete and Dom provide tips and ideas to improve the profit a particular kind of business by following the 7 Levers of Business framework. This week, they use the example of a Retail Store . Let us know if you have any ideas for "If I Was…" Drop us a line at [email protected] if you'd like us to discuss your particular type of business in one of our "If I Was…" episodes. -= Links =- http://www.outdoorgearstore.com.au - Pete's Outdoor Gear...
Dec 14, 2012•46 min
Pete and Dom revisit the 7 Levers of Business framework and focus on how to double the profit in an Online or Internet-Based business (selling Information Products or other digital goods), with lots of tips for improving each of the 7 Business areas. - More Places to Find Preneurcast You can now listen to Preneurcast over at Anthill Magazine's site: http://www.anthillonline.com . Anthill have a great site with lots of articles for business and entrepreneurial types. Check it out. -= Links =- 7 L...
Dec 07, 2012•51 min
With the Holiday Season upon us, Pete and Dom give an eclectic run-down of their favourite gear, gadgets and software that have caught their eye. There's something here for all tastes and budgets! -= Links =- iCraze Laptop Stand - http://www.preneurmedia.tv/icraze Macbook Air - http://www.preneurmedia.tv/macbookair Doxy Portable Scanner - http://www.preneurmedia.tv/doxy Elgato Turbo 264 HD Video Encoder - http://www.preneurmedia.tv/turbo264 BedPhones - http://www.preneurmedia.tv/bedphones Shure ...
Nov 30, 2012•49 min
Hot on the heels of Pete's recent conversations with Robert Greene and Tim Ferriss, Pete and Dom discuss a core part of mastering any skill - eliciting the help of a mentor. Specifically, they discuss how best to first approach a potential mentor. -= Links =- - Books: Mastery - Robert Greene The 4 Hour Chef - Tim Ferriss Think and Grow Rich - Napoleon Hill -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: [email protected]...
Nov 23, 2012•39 min
This week, Pete talks to multiple New York Times Best Selling Author, Angel Investor and all round superstar Tim Ferriss . Tim's new book, The 4 Hour Chef , is released this week, and Pete talks to Tim about the book and many other marketing-related topics. As mentioned in their conversation, during the launch of the book Tim is offering a special deal. If you buy 3 print copies of the book and email a copy of the receipt to [email protected] , you will be invited to a private online event th...
Nov 16, 2012•53 min
This episode was recorded during a live stream in Rich Schefren 's Strategic Profits offices in Florida. Pete and Dom discuss the idea of what would you do if SEO died? How would you get traffic for your site and customers for your business? -= Links =- - Online: http://profithacks.com - This episode was recorded during a livestream for the launch of ProfitHacks - the Product Pete created in partnership with Rich Schefren. -=- For more information about Pete and Dom, visit us online at http://ww...
Nov 08, 2012•21 min
Pete recently got early access to Mastery , the new book from Robert Greene , author of 48 Laws of Power , The 33 Strategies of War and The 50th Law - This week he talks with Robert about the new book, and and the paths people take to become a master. Make sure you visit Robert's blog at http://powerseductionandwar.com - there are some pre-order bonuses for the book -= Links =- - Online: http://powerseductionandwar.com - Robert's Blog - Books: Mastery - Robert Greene -=- For more information abo...
Nov 02, 2012•51 min
This week, Pete talks with Ryan Holiday , author of Trust Me, I'm Lying , a fantastic look at PR and promotion in the modern age of blogs and social media. Ryan talks about the ideas behind the new book, which shows anyone how to promote using modern tools -= Links =- - Books: Trust Me, I'm Lying - Ryan Holiday - Online: http://www.ryanholiday.net - Ryan's Site -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgrou...
Oct 26, 2012•44 min
This week, Pete talks to Jordan Pine , a specialist in short-form Direct Response Ads for TV. Jordan shares lots of tips with Pete about this fast-moving medium, and Direct Response marketing is applicable almost everywhere, so be ready to take notes. -= Links =- - Books: My Life in Advertising - Claude Hopkins Ogily on Advertising - David Ogilvy Reality in Advertising - Rosser Reeves Tested Advertising Methods - John Caples Triggers - Joseph Sugarman Salesman of the Century - Ron Popeil - Onlin...
Oct 19, 2012•47 min
This week, Pete talks to Oren Klaff , author of Pitch Anything , a book we highly recommend to any business owner. They discuss pitching vs selling, and how pitching relates to all kinds of business, big or small, with lots of tips on making a good pitch Pete and Oren will be holding a "Pitching" Webinar soon . Details are here: http://preneur.co/pitchanything -= Links =- - Books: Pitch Anything - Oren Klaff - Online: http://pitchanything.com/ - The official site of the book -=- For more informa...
Oct 12, 2012•49 min
Pete and Dom discuss the issue of people complaining that major companies like Apple and Amazon want a large share of revenue from authors or publishers of digital books, audio products or other digital media, and why this is the wrong perspective to take -= Links =- - PreneurCast Episodes: These previous episodes were talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv PreneurCast Episode 19 - The Mirror Economy -=- For more information about Pete...
Oct 05, 2012•47 min
This week, Pete talks with Jack Delosa, who supports entrepreneurs with his two main ventures The Entourage and MBE Education. They talk about the stages that every business goes through, and the challenges that entrepreneurs face in each of those stages -= Links =- PDF Download - Download Jack's Capital Raising White Paper, which has his Stage of Business Diagram inside http://www.the-entourage.com.au/ - The Entourage http://www.mbeeducation.com.au/ - MBE Education -=- For more information abou...
Sep 28, 2012•49 min
This week, Pete talks to Valerie Khoo - A journalist and writer, Founder of the Sydney Writers Centre, and author of the book, Power Stories - the 8 Stories You Must Tell, which is about the use of storytelling in business to get your message across -= Links =- - Online: http://powerstoriesbook.com/ - The Official Website for Valerie's Book - Books: Power Stories - The 8 Stories You Must Tell - Valerie Khoo -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.t...
Sep 21, 2012•34 min
This week, Dom talks to Pete about the MQT rule - Money, Quality, Time - both in its traditional use, where you pick two to control, then you have to accept the effect on the third; But also, you need to be aware which of these is holding up your projects Action Step: Think how your attitude to Money, Quality or Time is holding up a project, and then think how you can affect one or more of the three to move things forward. -= Links =- - Books: Pete's book, Media Strategies for Internet Marketers...
Sep 14, 2012•38 min
This week Pete interviews Dale Beaumont, one of Australia's leading business advisors, author of 16 books & creator of a business education program called "Business Blueprint". Dale shares some fantastic tips for raising your profile to improve business -= Links =- http://www.dalebeaumont.com/ - Dale's Personal Site http://www.newrulesofbusiness.com.au/ - Dale's conference - The New Rules of Business -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or dr...
Sep 07, 2012•38 min
Pete and Dom discuss Lazy Marketing again, the idea that more and more people are starting businesses - because of the apparently easy path that the Internet provides - without following the tried and trusted lessons of basic marketing and business. Action Step: Review our Business and Marketing Book List episode and start filling in any holes in your knowledge -= Links =- - Books: The Secret Life of Houdini - William Kalush - PreneurCast Episodes: These previous episodes were talked about in to...
Aug 31, 2012•36 min
This week, Pete managed to get an interview with David Siteman Garland, host of The Rise to the Top, the popular podcast for mediapreneurs. David and Pete talk about interviewing people, with lots of great tips for finding people to interview. David has a course for people who want to create their own interview-based web show, and you can find out more at: http://preneurmedia.tv/therise Sign up there for 3 free lessons. -= Links =- http://www.therisetothetop.com/ - David's show, The Rise to the ...
Aug 24, 2012•45 min
This week, Pete talks to Dom about how important it is to focus on the tasks in your business where you add most value, and handing off the rest to someone else. They also talk about the mindset you need to adopt to make this happen. Action Step: Think about any things that you are doing in your business that take up your time but that you are not adding value to, and find someone to do them. Action Step: Think about any upcoming projects and what the outcome and goal is, before you start. -= Li...
Aug 22, 2012•29 min
Pete interviews Ari Galper about Trust-Based Selling. The focus of the interview is traditional selling techniques, which will help you with both conversion of prospects and negotiation with suppliers, important pieces of the 7 Levers of Business strategy -= Links =- - Online: http://www.unlockthegame.com/ - Ari's Web Site http://www.7levers.com - The 7 Levers of Business Home Study Course is now live. Sign up today and get 2 months free access to our Preneur Platinum private members area. -=- F...
Aug 10, 2012•46 min
This week, Pete talks to Dom about media manipulation - getting your story featured in various online and offline publications. They discuss and why this is an import strategy, and how you can leverage one piece of media exposure to get you the next one. Action Step: Read Ryan Holiday's Book - Trust Me, I'm Lying Action Step: Think about things that you are doing that are generating conversation in your community, then think how you can leverage that interest as proof. -= Links =- - Books: Trust...
Aug 03, 2012•55 min
This week, Pete and Dom discuss how you can prepare for and manage scaling your business. They talk about things you can do now to make sure that when you need to, your business can grow without pain. Action Steps: Look at your business and see if you can identify a process or system that would fail if you doubled your number of clients overnight. Investigate ways to manage that situation through documentation, training, or redesigning the process. -= Links =- - Books: The 48 Laws of Power - Rob...
Jul 27, 2012•47 min
This week, Pete Interviews Peter Shallard, "The Shrink for Entrepreneurs" and gets his thoughts on the psychology behind the problems a lot of people have with pricing. They also discuss procrastination and the role that coaching can play in overcoming it -= Links =- - Books: No B.S. Marketing to the Affluent - Dan Kennedy - Online: http://www.petershallard.com/ - Peter's main web site http://www.commitaction.com/ - Peter's new project to overcome procrastination http://www.7levers.com - The 7 L...
Jul 20, 2012•52 min
Partnerships and Joint Ventures are great ways of quickly adding new skills and resources to your business. Pete and Dom discuss the differences between them, and some ideas on how they can benefit different types of businesses. Action Steps: Look for opportunities to create a Partnership or Joint Venture with someone who has a complementary skill or resource -= Links =- - Books: Trust me, I'm Lying - Ryan Holiday - Online: http://www.7levers.com - The 7 Levers of Business Home Study Course is n...
Jul 13, 2012•37 min
Pete is back and on full form, and this week talks to Dom about Continuity - generating residual income from your business by setting up products and services that can be charged for automatically on a regular and repeating basis. Action Steps: Work out a way to build continuity into your business -= Links =- - Online: http://www.dollarshaveclub.com Dollar Shave club is a great example of a continuity service. http://www.7levers.com The 7 Levers of Business Home Study Course is now live. Sign up...
Jul 06, 2012•46 min
This week, Pete and Dom talk about "stick" - ways to make sure your clients stick with you, and potentially buy from you again. They discuss things you can do both before and after the sale to ensure your customers are happy with you and your products. Action Steps: If there is any kind of delay in the delivery of your product or service, put something in the transition to re-enforce the purchase decision. -= Links =- - Online: http://www.7levers.com The 7 Levers of Business Home Study Course is...
Jun 29, 2012•44 min
Pete and Dom are back from Florida, and this week they talk about timing your marketing so that your message is in front of prospects at the time they are most receptive - both when they are about to buy and also after they have bought from you Action Steps: Think about the various seasonal cycles or other forms of timing that occurs in your market place, and start planning your marketing to fit in with those events. -= Links =- - Online: http://www.7levers.com The 7 Levers of Business Home Stud...
Jun 22, 2012•47 min
This podcast was recorded during a LiveCast from Rich Schefren's offices in Florida. Pete talks to Rich about the importance of demonstrating things to your clients - how to give various types of proof of your ability or authority to your clients. Action Steps: Make sure in your marketing material that you reference previous clients and jobs, to demonstrate your successes and abilities. -= Links =- - Online: http://www.strategicprofits.com/ - Rich Schefren's site - Books: Made To Stick - Chip an...
Jun 15, 2012•12 min
