077: Conversation with Jordan Pine

This week, Pete talks to Jordan Pine, a specialist in short-form Direct Response Ads for TV. Jordan shares lots of tips with Pete about this fast-moving medium, and Direct Response marketing is applicable almost everywhere, so be ready to take notes.

-= Links =-

- Books:

My Life in Advertising - Claude Hopkins
Ogily on Advertising - David Ogilvy
Reality in Advertising - Rosser Reeves
Tested Advertising Methods - John Caples
Triggers - Joseph Sugarman
Salesman of the Century - Ron Popeil

- Online:
http://www.scimark.com - The site of Jordan's company, Scimark

http://scimark.blogspot.com.au - Jordan's blog, where he critiques Direct Response Ads from various products.

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