This Episode introduces our newest series on Digital Marketing! Throughout the series, we'll focus on technologies, products, and services you can leverage to reach your customers and prospects across all digital channels. You'll hear experts, thought leaders, and users, explain how these digital marketing tools can each be used as a part of your multi-channel campaigns to reach customers and prospects that we’re all so desperately looking for. Listen to this Episode to get a sneak peek and quic...
Feb 02, 2017•19 min
What you do after a tradeshow can make the difference between average performance and celebration. In today's episode, learn what you should do AFTER your Trade Show or Event to capitalize on every lead, to make sure nothing falls through the cracks, and to maximize each opportunity.
Nov 09, 2016•11 min
In today's episode, learn the secrets of exhibiting at a tradeshow and turning a profit -- including a Lead Gen tactic that involves voice messages and your marketing team at Headquarters. Curious? Tune in today's episode to find out more!
Oct 31, 2016•20 min
We’re back with the 2nd part in our mini-series on How to Guarantee Trade Show Success, and today’s Episode is all about what to do before the show or event. This includes coaching on all the things you should do PRIOR to exhibiting at a Trade Show or Event to ensure your success. This includes determining appropriate revenue goals, strategies to drive traffic, and pre-show marketing campaigns that enable you to reach your goals. You also get to hear directly from a member of our Demand Gen team...
Oct 25, 2016•32 min
This Episode kicks off a brand new series on How to Guarantee Trade Show Success. Listen to this session to hear what we used to do (and what not to do -- learn from our mistakes!) before we developed a step-by-step process to employ before, during, and after a show to ensure your success. Join us over the next few weeks to get coaching on how you can set yourself (or your client's) up for Trade Show and Event Marketing success!
Oct 18, 2016•14 min
If you've ever wondered what it takes to put together marketing campaigns that sells more cars, get more service for those vehicles, and help dealerships meet their sales goals, then this episode is for you! Tune in to hear our discussion with automotive sales and marketing expert, Candace Neskar who dissects how she and her team create these marketing programs that deliver results for dealerships month after month and year after year.
Sep 01, 2016•47 min
In this Episode, we bring you answers to all the most commonly asked questions by you, our listeners, surrounding the topic of PURLs. Tune in to hear experts Joe Manos and Kim Gross answer all your questions, and give their advice, tips, and best practices on how to: 1. Use content, messaging, and creative on the outbound marketing pieces to drive people to their PURL 2. Build and create landing pages that actually convert prospects 3. Get the highest engagement and ROI on your marketing program...
Aug 18, 2016•56 min
In today's episode Pixels & Ink hosts Dave Rosendahl and Mackenzi Farsheed we will share with you 3 ways top companies use PURLs (Personalized URLs) to increase conversion rates and drive sales. This episode will go over how PURLs can be used to Hand off data to your website, increase your ROI with Lead Gen Landing Pages, and nurture leads with Microsites. Be sure to visit our blog to join the conversation! http://www.mindfirestudio.com/blog/ A special thanks to www.bensound.com for the musi...
Aug 11, 2016•32 min
Now that you have foundation of what PURLs are and how to use them, this Episode provides an overview of some really useful tools that’ll allow you to actually implement the use of purls. Even if you’re not directly connecting direct mail with the web -- for example perhaps running single channel campaigns using just email -- the tools highlighted in this Episode will still provide you lots of value. We’ve got three types of tools for you, categorized by type of work: 1. Tools for creating conte...
Aug 04, 2016•48 min
This is the third episode in our three part series about PURLs (personalized URLs). In episodes 19 and 20 we discussed how PURLs connect online and offline channels in your campaigns. In today's episode we will tell you how to retarget direct mail “Bouncers” on Facebook to drive more leads, deploy Facebook “Social Air Cover” to Direct Mail recipients, and create lookalike audiences just like your best customers. Whether you're a corporate marketer or a service provider, this episode is a must-li...
Jul 07, 2016•27 min
Pixels & Ink hosts Dave and Mackenzi interview Ben Shank of Summit Direct Mail and Print. Even though print is an integral part of their business, they lead with technology. Learn about Ben's 4 step sales process to close deals and the questions he asks to bring higher value to their customers. Thanks for listening! Share your opinions on our blog http://www.mindfirestudio.com/blog Thank you to www.bensound.com for the music!
Jun 28, 2016•46 min
If your job depends on finding new and creative ways to generate leads and increase sales, then this episode is for you. You'll see how PURLs can transform your direct mail campaigns, and how they help you outperform traditional campaigns. You'll learn: 1. What a PURL is, and why they're used 2. What the data say about how you can impact your response and conversion rates using PURLs 3. Which industries are using PURLs, and some of the common uses 4. How you can plan, launch, and manage a PURL-e...
Jun 17, 2016•54 min
Learn how 3D Printing is shaping the future in numerous industries including commercial printing, aerospace, automotive, and medical. Industry expert David Gurrola from Stratasys shares insights about the equipment needed to print in 3D, use cases to inspire you towards finding applications for yourself, and growth opportunities the technology provides you right now. Don't miss this episode and get left behind! Don't forget to join the conversation on our Blog! http://www.mindfirestudio.com/blog...
Jun 10, 2016•1 hr
Today we bring you an episode dedicated to addressing and answering our listeners' questions in the following categories: Lead Generation, Facebook, and the Selling of Multi-Channel Campaigns. So check it out, we think you'll find it valuable to you as a business owner, entrepreneur, or marketer! Join the conversation on our blog! http://www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music
Jun 02, 2016•48 min
In this episode of Pixels & Ink you'll learn how to generate high-value content, or as well call them, Lead Magnets and how to use them to attract your target prospects. This engaging content will generate Sales-Ready leads for your sales team to follow up with and turn into revenue! The Lead Gen Machine will help you market your print business effectively at an affordable cost. Tell us what you think on our blog! www.mindfireinc.com/blog Thank you to www.bensound.com for the music!
May 25, 2016•21 min
In this episode, Pixels & Ink hosts Dave and Mackenzi discuss how you can eliminate uncertainty and swings in revenue by setting up a fully automated marketing program that will turn your company into a Lead Generation and Revenue Growth Machine. The episode outlines the internal processes and tools they use within MindFire to guarantee a steady stream of prospects and revenue. They have created a Lead generation model called the Lead Gen Machine, which takes in data and consistently outputs...
May 18, 2016•21 min
Where is print headed? If your business is dependent on print in any way, this episode will help you decipher: - How much growth the US market had in 2015 (… and which country will overtake the US this year) - Where more than half of print revenues will come from by 2017 - Average profit margins for all printers … and what the top 25% are pulling to their bottom line - How print’s share of the direct marketing budget is changing - Growth opportunities in packaging and marketing services - Respon...
May 12, 2016•23 min
In this episode, Shanna Vollmer of 7 Bridges Marketing shares how she helps traditional print companies transform into marketing service companies. With over 20 years of experience in the print and marketing industry, Shanna shares what she believes are the most critical aspects of this evolution, and how companies can take it one step at a time to minimize risk. A must-listen for anyone considering (or in the midst) of this process!
Apr 27, 2016•49 min
Pixel and Ink hosts Mac and Dave interview Ted Raymond of Allegra Arizona. Ted reveals how he found the courage to start his own company and acquired his first customers through research and hard work. Now he is a subject matter expert in marketing for the non-profit sector.
Apr 20, 2016•35 min
Mike Robinson, Summit Direct Mail, has sold and built multiple marketing campaigns to customers in numerous industries, generating hundreds of millions in revenue for his Clients. In this episode, he explains his approach to finding new customers, his sales process, and how he structures solutions. This episode is a must-listen for anyone in marketing, sales, or business leadership.
Apr 07, 2016•31 min
Learn how to leverage Facebook's new mobile first solution Lead Ads, to increase conversion rates and drive down your cost per lead on Facebook's advertising platform. Tell us what you think on our blog! www.mindfireinc.com/blog Thank you to www.bensound.com for the music!
Mar 30, 2016•25 min
Here is what we will cover in this episode 1.) How you Access and Create Ads in Facebook 2.) How you use the Email and Web Custom Audiences to Segment Who You're Target 3.) How to Use Audience Insights to Gain Insight Beyond the Data You Already Have to Further Tighten your Targeting 4.) The Cost Associated with Advertising on Facebook 4. ) Instructions on How to Begin Using Facebook Ads to Generate Leads & Conversion Thank you to www.bensound.com for the music!
Mar 23, 2016•16 min
Here is what we will cover in this episode 1.) Email Custom Audiences - What they are and how to build them. 2.) Website Custom Audiences - How to catch "looky-loos" on your websites and convert them into real, paying customers 3.) Multi-Channel Marketing - How to combine Social Media, Direct Mail and Email into a cohesive marketing campaign. Thank you to www.bensound.com for the music!
Mar 16, 2016•23 min
For this week’s podcast episode, we introduce the first of a three-part series on how printers can leverage Facebook (yes, Facebook!) to generate leads and revenue. This series is meant to give you the confidence and tools to start using Facebook today to support your print efforts so that you can take advantage of the opportunity to increase leads and revenue for both your company, as well as your customer’s companies. Find out more and participate in the conversation via our blog! www.mindfire...
Mar 10, 2016•12 min
In this prequel episode Dave and Mac set the stage for Pixels and Ink. Plus we have new and improved equipment for better sound quality! Enjoy! Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music!
Mar 03, 2016•9 min
In this episode you get to hear our interview with Jason Voigt, from our own MindFire Family. Different, I know, but he’s got some valuable information to share that will benefit you no matter if you are a MindFire customer or not. Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music!
Feb 19, 2016•19 min
Cece shares her tips on how to go about finding customers, how to sell to them, and how she motivates her team to sell these marketing services. For traditional print sales professionals, this is often a big adjustment and we’ve heard from many executives/sales managers that there is typically resistance. In this interview, you get to hear what she’s done to foster an environment where the sales people are excited to go out and sell these marketing programs. Find out more and participate in the ...
Jan 27, 2016•50 min
We are really excited to bring you our discussion with Mike Wesner, President and Chief Imagination Officer of Enrollment Fuel. Mike explains what drove him to start his own marketing services company, the 3 things that need to be present for him and his team to be able to help a University achieve success, and the process they go through to sell, build, and execute student search campaigns. So far he and his team have performed over 400 successful student search campaigns, a number that is cons...
Jan 14, 2016•39 min
The Mindfire demand generation team discusses how to incorporate social media into your retargeting campaigns to increase conversion rates. Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music!
Dec 28, 2015•23 min
As we work with service providers around the globe, selling multi-channel campaigns is the number one perceived barrier to success. We bring you an in-depth interview with Dave Olson, the brains behind the NC State campaign, and an exclusive look at how he sells these types of campaigns. Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music!
Dec 16, 2015•30 min
