We just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies! Every month or so, we gather this private group in a “Mastermind” to discuss industry trends and new, creative ways to drive leads and grow sales. This month’s meeting was no different. From how to create shoulder season leads with an innovative mailer and registration sticker, to how to understand the impact direct mail can have on the consumer’s preference for your brand, the ses...
Aug 12, 2021•42 min
Mike Robinson has helped grow Summit from 0 to $45 million by selling print, mail, fulfillment services, & OptiChannel marketing solutions. Mike has personally sold 100s of millions of personalized, OptiChannel-powered Direct Mail pieces. But how, exactly? That’s what we’re going to cover in this LIVE interview. Register now so you can learn: • The unusual personality trait that’s made their company successful (it’s something you can learn to do) • The #1 tip he’d give himself 15 years ago i...
Aug 10, 2021•48 min
Curious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials. Learn how they perceive direct mail, and how their digital “experience” plays a key role in how they perceive print. It may surprise you. If capturing the attention of younger consumers is important to you, don’t miss this important episode!
Jul 30, 2021•9 min
Wondering how other printers & agencies manage to sell direct mail in today's digital world? In today's episode, we go behind the scenes of a successful and growing print company to understand their unique sales process. You'll learn how their direct mail sales process gets prospects to say "YES" -- and, how they prove the ROI of each mailing. If you're involved in selling direct mail, this is an episode you don't want to miss!
Jul 20, 2021•11 min
Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more. We discuss key insights tha...
Jul 16, 2021•39 min
If your sales & marketing aren’t performing at the level you want, it’s likely you’re missing a key OptiChannel strategy. From the IPMA 2021 Virtual Conference, listen in on David Rosendahl’s keynote as he describes how inplants, commercial printers, agencies, and other B2B and B2C organizations are embracing OptiChannel to dramatically alter their marketing & sales results!
Jun 29, 2021•38 min
Listen in on this private, invite-only mastermind, which I moderated for The Best Postcards (they're a high-growth print company). You'll hear what their CEO, Andrew Ettinger, and his team are doing to drive sales for the home services industry. You'll also hear how executives at these companies rely on the mail to make the phones ring and drive service appointments. Regardless of your industry or role, you'll learn a lot from this session and extract numerous ideas!
Jun 25, 2021•42 min
Depression, anxiety, and all issues related to mental health are often ignored because of negative stigma. Having lost two family members to suicide, on top of the pressure of running a business, David shares a unique perspective on what it means to manage mental health and carry on the responsibilities of running an organization. Don't wait until it's too late -- listen now.
Jun 18, 2021•10 min
If you need to know what "works" on LinkedIn right now, pay attention to these data: Over the last 5 months, my posts received: 1,272,191 total views 3.03% total engagement, 55 average comments p/post The market value of this free organic reach is: $67,629.67 In this episode, you’ll learn what's working in terms of views, engagement, comments — and some surprising hashtag analysis
Jun 14, 2021•12 min
How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services Q&A by MindFire (David Rosendahl)
Jun 03, 2021•33 min
If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites Then watch this session now. After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry). To help...
Jun 02, 2021•40 min
Walt Disney Gave A Masterclass in Content THAT ALMOST EVERYONE MISSED. Enjoy a Day at Disneyland with Dave and his family, and a truly unique perspective on what this controversial visionary accomplished.
May 27, 2021•9 min
Excited to share our latest interview w/ Mackenzi Leinders (Dir of Sales & Demand Gen), sharing how her org grew sales by 118%. The techniques are different and novel. Even more intriguing is that it happened during the height of the pandemic. We cover the process she and her team used to grow, despite spending LESS on advertising and without buying new pricey tech or hiring tons of people. She knows her stuff, is hands-on, and is an excellent teacher. Let me know what you think!!
May 26, 2021•1 hr 34 min
On the show today were: Rachel Davies, Creative Director @ Susan G. Komen Mary Ann Geers, Senior Vice President of Corporate Strategy @ GPA Joseph Manos, Executive Vice President @ MindFire During the interview, I dug into Rachel’s: 30% increase in revenue (by combining direct mail & digital in *this* way) “HOOK” method that drives meaningful engagement through multiple channels Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital ...
May 21, 2021•1 hr 13 min
Is Direct Mail dead? Think again. This live panel discussion is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients – Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels using Direct Mail On the panel are: Andrew Ettinger, CEO, The Best Postcards Tom Casey, CEO, Griffin Service Louis Hobaica, President, Hobaica Services Andrew’...
May 18, 2021•1 hr 28 min
Join me and Kushal Dutta, EVP of Product, as we cover several important updates, including new features like: Easy and powerful form-field branching (allows you to ask questions contextualized by the respondent’s previous answers) The new “Event Reminder Blueprint,” which helps you offer a valuable service to your clients (or even use yourself) A sneak peek at new Business Intelligence (Reporting)!
May 14, 2021•28 min
Until recently, when you bought something online, no sales tax was applied to your invoice because the businesses did not have a physical presence in your state (unless you live in Massachusetts). However, did you know this ended in June 2018 per a Supreme Court decision between South Dakota and Wayfair? The case is changing the entire sales tax landscape in the U.S. In addition to affecting Amazon, Dell, and all online retailers, it also impacts printing companies. That’s because ANY company th...
May 12, 2021•31 min
We're back! But what happened? Where did we go? And what can you expect from the podcast going forward? These answers and more in today's episode.
May 07, 2021•6 min
Using MindFire's new Social Selling Assistant in your daily work can save time, improve efficiency, and help you use LinkedIn much more effectively.
May 07, 2021•35 min
If you're up to date on the Pixels & Ink Podcast, you know that we're in the midst of a series that's teaching you how to turn your business into a lead generating machine. Last week's episode taught you secret #1 which was how to ethically repurpose the best performing content that other people have created and embed it with your own call to action. Now this week, we are teaching you how to actually use that content as a part of a multi-channel marketing program to generate leads for YOUR b...
Dec 04, 2018•13 min
Have you or anyone on your team tried to create high performing, educational content, that resonates with your prospects? If so, you probably noticed that it's really hard, costs a ton of money, and takes a lot of time. Thankfully, we came up with a way for you to use other peoples content to generate leads for your company. Make sure to listen to this week's podcast Episode to learn how to ethically steal content that has already been proven to work for your own content marketing!
Nov 21, 2018•22 min
This week on Pixels & Ink we kick off a brand new series where we'll be teaching you a brand new way to transform your organization into a Lead Generation Machine. You'll learn new tactics, technologies, and shortcuts that will allow you to ethically use other people's content for your own content marketing to drive consistent leads. We are so excited to have you and we hope you enjoy!
Nov 12, 2018•33 min
#39: How Dean is now able to say "yes" when customers want a full multi-channel marketing program! by MindFire (David Rosendahl)
Jan 29, 2018•45 min
Tune into this weeks session of Pixels and Ink learn Everything You Need to Know About Facebook Advertising from expert Rick Mulready! He believes that "that social media marketing, specifically Facebook, is a skill that entrepreneurs and online marketers who want to thrive in today’s marketplace NEED to master," and has dedicated his life to sharing his knowledge. Along with his full-time coaching, and incredible podcast called The Art of Paid Traffic, Rick also produces tons of useful content ...
Jul 25, 2017•53 min
Listen to this Episode of Pixels & Ink to hear Ethan Sigmon, Instagram Expert and Founder of socialinsight.io, share how to best leverage Instagram to market your products or services, and increase leads and sales!
Jul 13, 2017•46 min
Listen to this week's Episode to learn from the experts at PushCrew how you can leverage Push Notifications to push information, updates, messages, or really anything, to people who opt in to learn about your products or services. In a world where so many of the marketing channels are so saturated, Push Notifications give you a direct communication line to people who are interested in what you have to offer. Whether you are telling people about new content you have on your blog, about special of...
Apr 06, 2017•38 min
Listen to Episode 34 to hear all things Social Media with expert Brian Peters, Marketing & Social Media Manager at Buffer! He is a wealth of knowledge and brings actionable insights for listeners! He provides key metrics that support businesses using Social Media for lead generation and details on how to leverage the various social channels to generate leads and revenue and how to tie it directly to ROI. This includes when to post, what to post, and what channels to use depending on what ind...
Mar 23, 2017•43 min
In Episode 33, we get to hear CEO Steve Huey of Capture Higher Ed discuss how they use IP Targeting to increase enrollment for their clients. If you listened to our IP Targeting Episode (#31), this is an application of this cutting edge digital marketing strategy. Enrollment is tougher than ever and schools are finding it increasingly difficult to meet their enrollment goals. With the use of IP Targeting as a part of multi-channel marketing programs, University's are able to find the students wh...
Feb 23, 2017•48 min
In this Episode of Pixels & Ink, we had the opportunity to interview Jason and Chris from The Paid Search Podcast about the advertising network which they believe to be the best bang for your marketing buck. Tune in to hear tips, tricks, best practices, and strategies from two guys who have over a decade of experience creating and running Google AdWords campaigns. They're certified, funny, and have a wealth of knowledge to share. Whether you're a first-timer or a daily practitioner, this Epi...
Feb 16, 2017•1 hr 4 min
In today's Episode of Pixels & Ink, you'll hear CEO Stacy Griggs of El Toro discuss how you can market to real people, with targeted digital display and video ads, at a specific location. This means you can truly show the right message, to the right person, at the right time. Think online direct mail! Make sure to listen to hear his insight on how you can leverage this cutting-edge technology as a part of your digital marketing strategy in your multi-channel marketing campaigns!
Feb 09, 2017•53 min
