How Print Uniquely Engages Younger Consumers - podcast episode cover
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

Curious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials. Learn how they perceive direct mail, and how their digital “experience” plays a key role in how they perceive print. It may surprise you. If capturing the attention of younger consumers is important to you, don’t miss this important episode!
For the best experience, listen in Metacast app for iOS or Android