In this engaging session, we will uncover real-life examples and success stories that showcase the transformative impact of data-driven strategies. We are thrilled to announce we have some leaders in the print industry joining us: - Elly Chichester, Chief Marketing Officer, Allied Printing Co. - Dan Cornelius, Director of Integrated Marketing, Think Patented - David Rosendahl, President, MindFire, Inc. Tune in as we dive into topics such as personalization, data utilization, predictive analytics...
Jun 23, 2023•1 hr 16 min
Join us for an exclusive webinar where legends in the industry come together to reveal the untold secrets of empowering your legacy sales team and equipping them with the art of selling integrated marketing/omnichannel solutions with print. Are you ready to take your enterprise accounts to new heights, gaining more loyal and stickier clients, and even tripling your print volume? Imagine being the sole printer your enterprise accounts turn to, becoming an indispensable partner in their success. T...
Jun 09, 2023•1 hr 14 min
Over the course of the webinar, we will explore the topic Preparing for the Enrollment Cliff: What Higher Ed Needs to Know that informs and educates the market on how to connect with the right students for your university. In this session, our panelists will break it all down and discuss four hot topics: How to prepare for the enrollment cliff The critical importance of defining the right target students How to address changing demographics and diversifying enrollment The surprising digital tech...
May 25, 2023•1 hr 19 min
In this session, our panelists break it all down and discuss what is needed to leverage best-in-class 3D Print manufacturing processes with these five considerations: 1] Why it is imperative to write an effective proposal to convince the required executives and the technical team that new 3D print technology is a worthy investment. The need to justify the expenditure. 2] The importance of designating a project lead and the value they bring to achieving a practical implementation. 3] The project ...
Nov 17, 2022•1 hr 14 min
Direct Mail is under attack. Whether paper or envelope shortages, increasing pressure to demonstrate ROI, or digital ads stealing more of the marketing budget, there’s no escaping the uncomfortable reality most mailers and their clients face. And yet, a growing number of leading Direct Mailers have learned to employ an unusual and differentiated Direct Mail offering that starts with adding a Personalized URL (“PURL”) and Personalized QR Code (“PQR”) to the printed Mail. While simple on the surfa...
Sep 15, 2022•1 hr 30 min
What you’ll learn… In this session, our panelists break it all down and discuss: 1] Why now IS the right time to invest in additive manufacturing and reshore your supply chain (in the face of a looming recession). 2] Surefire ways to find and land profitable opportunities, assess cost-effectiveness, and prove the value of AM. 3] The best ways to avoid common startup challenges and set yourself up for success. 4] How learning to design for AM will enable you to maximize your capabilities and prof...
Aug 16, 2022•1 hr 16 min
Is a recession coming? How can our business survive the rising costs? Should we change our marketing and sales strategies? What should we be doing right now? In this webinar, our business experts discussed the looming recession’s impact on business and the counterintuitive strategies innovative business leaders use to grow during a recession. Hear from industry titans who have been there before and have come out the other side more vital than ever. What you’ll learn… In this session, our experts...
Aug 16, 2022•1 hr 21 min
During this webinar, our panel reviewed innovative strategies, tactics, and programs necessary to deliver the results you want and need for the second half of 2022. Such as: NEW OptiChannel Marketing Solutions you may not be aware of and why they are essential in today’s world. NEW Customer Loyalty Strategies for Growth and Success. Customer Acquisition Program Must-Haves. Employee Recruitment Program Opportunities. NEW Avenues for Fulfillment & Engagement Efficacy. Fully Integrated Marketin...
Aug 16, 2022•1 hr
Remember. one thing is certain about the recession, economic downturn, or whatever you want to call our current crisis: As print leaders, we need to take action NOW to ensure our companies, people, and clients continue to grow. I remember the last recession. We could have lost our business. But instead, it was a time of profound growth and learning. Thankfully by taking some needed steps – we grew during that period – and so did many of the clients using our technology. Recently, I dusted off my...
Aug 16, 2022•1 hr 27 min
Trade Show Marketing - from Sinking to Shining! Here at MindFire we have a motto that we live by in order to ensure that we maximize the ROI we get from exhibiting at a conference: “we believe we’ve won or lost by the time we get to a show based on the amount of pre-scheduled qualified meetings we’ve set and locked for our team.” Truth be told, we came up with this motto after spending hundreds of thousands of dollars and not getting the return we wanted. We would go to a show, give it our all o...
Apr 15, 2022•51 min
In this episode, we cover the trials and tribulations businesses have endured the past two years and how to overcome it all, with guest panelists Joanne Gore, President of Joanne Gore Communications, Andrew Ettinger, Owner & CEO of The Best Postcards and Mike Robinson, Director of Business Development at Summit Direct Mail. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc....
Apr 04, 2022•48 min
In this interview, Warren Werrbit and Dave Rosendahl discuss the secret on how to increase your social presence. The results may surprise you but if you're struggling to leave a digital footprint on social platforms then this episode is for you. You don't want to miss it!! They cover topics such as: - Finding the right modality for your company - How your daily life and interests can generate views and engagement - How your kids are influencing your product roadmap RESOURCES MENTIONED IN THE EPI...
Apr 04, 2022•41 min
Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about some of the most critical issues they are facing in the industry. Which includes: - Supply Chain Issues - Increased Gas Prices - How to retain key people If you doing Direct Mail or are looking to break into the market you will be hearing some very valuable insight as they walk you through their thought-process of how they handle these types of issues. This is an episode you do not want to miss! RESOURCES MENTIONED...
Mar 17, 2022•40 min
Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about their process of getting mailers ready for the season, and why they are important, Marketing is key to consistent business and growth... RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/why-you-need-to-reach-out-to-your-customers/
Feb 10, 2022•47 min
Andrew Ettinger & Joy Abdullah (Founder, Humanizing Business) Joy (his real name) Abdullah is the Founder of Humanizing Business, a strategic marketing consultancy located in Kuala Lumpur, Malaysia. Connect with him on LinkedIn here or via email here. In this interview, The Best Postcards CEO Andrew Ettinger interviews him to gain insights into how branding can help you and your business grow. (A little secret: Andrew is planning to release a podcast in 2022 … more interviews like this one a...
Dec 23, 2021•1 hr 11 min
There have been a lot of myths about 3D printing over the years. While some have said that 3D would do everything, it is not true that it 100% replaces injection molding or CNC. Now, you might wonder what the actual use cases for 3D printing are and how you can leverage them and get maximum results? I'm glad you asked! After years of exploring the potential of additive manufacturing, experts from leading 3D manufacturing companies such as MasterGraphics, Re3DTech, Graco, and Enerpac will come to...
Dec 11, 2021•59 min
Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards (www.thebestpostcards.com). Designed to help home services companies market and sell more effectively, employing direct mail and other strategies to grow brand, generate leads, and increase sales. This session covered numerous essential topics, including: How to plan ‘22 marketing given the eco...
Dec 10, 2021•49 min
Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue For Your Print Business through an OptiChannel Marketing strategy for Print Service Providers. You will also hear as David Rosendahl, President and Co-Founder of MindFire, Inc. explains why having an OptiChannel marketing strategy is important and demonstrate how to create an engaging process that reaches your target audience, so you don’t have t...
Dec 08, 2021•34 min
In this episode, hear WhatTheyThink's Eric Vessels as he speaks with Andrew Ettinger of The Best Postcards. As one of the fastest-growing print companies in the US, learn about the sales process Andrew and his team use, as well as Andrew's personal "origin story," going from an $800,000 per year salary to losing everything before landing on his feet as CEO of The Best Postcards. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit....
Nov 12, 2021•14 min
In our third session, we cover a variety of aspects related to the building of OptiChannel campaigns, including: - How do you go from a Client’s objective to an executable OptiChannel plan? - What does it take to build an OptiChannel campaign? What types of skills are needed? - How do you keep a Client engaged when the first touch doesn’t deliver the results they expected? - In what ways does OptiChannel build deeper, stronger, and stickier relationships between a service provider and their Clie...
Nov 01, 2021•1 hr 6 min
From Homeless to Millionaire. Brian Golod interviews Andrew Ettinger, who tells his amazing life story. Find out how the CEO of The Best Postcards lost his way and fought back to success as a business owner, and as a man. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the post: mindfireinc.com/podcast-2/
Oct 18, 2021•1 hr 36 min
Hey OptiChannel Community! Seen live by over 300 people, this session took place on October 8, 2021. One of the keys to any business process is the Marketing and Sales that leads to production. Adding OptiChannel services to your offering requires a different perspective on the process, who sells it, and compensation. Learn along with Kevin Thomas of Firespring from industry experts, including Andrew Ettinger of The Best Postcards, Shanna Vollmer of Pixa Creative, and Ben Shenk from Summit Direc...
Oct 09, 2021•1 hr 5 min
Well, we just finished another info-packed Mastermind with owners and leaders from a number of Home Services companies! The invitation-only session was lively and educational, and now available to you as a video and podcast! The Best Postcards (www.thebestpostcards.com) “Mastermind” discusses industry trends and ways to drive leads and grow sales. Learn how to create leads and true ROI, and how to understand the impact direct mail can have on the consumer’s preference for your brand! RESOURCES M...
Oct 08, 2021•47 min
Printers and Agencies return to Industry Trade Shows. What are the five things you should be ready for? Much has changed, but the value is still there. Are you excited to see people again? This is still a great way to get your message out! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the post: https://mindfireinc.com/podcast-2/ Add a comment here…
Sep 30, 2021•19 min
Our community is always looking for ways to effectively Staff, Market, Sell, and Produce OptiChannel campaigns for themselves and their clients. As a result, there is a hunger for authentic, hands-on advice from real-world practitioners. EPISODE ONE - HOW TO STAFF FOR OPTICHANNEL What are the skill sets necessary for staff when a printer or Agency is adding OptiChannel to their services? RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this l...
Sep 28, 2021•1 hr 2 min
Pixels and Ink Series: About Facebook Content Welcome to the third episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order. In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through l...
Sep 28, 2021•16 min
Pixels and Ink Series: About Facebook Content Welcome to the second episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order. In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through ...
Sep 22, 2021•21 min
Pixels and Ink Series: About Facebook Content Welcome to the first episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order. In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through l...
Sep 21, 2021•17 min
In this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates to the printing industry in Digital, Offset, & Flexo press technologies. Listen to this informative interview as we probe Mary Ann’s views on: The unusual trends she’s noticed in the print market over the last few months Creative direct mail examples. Why some commercial printers are growing, and what they’re doing differently RESOURCES MENTIONE...
Aug 27, 2021•49 min
This past week the Northeast Florida PCC hosted its annual Technology Shootout, and Dave was invited to speak at the event to share how OptiChannel helps companies grow brand, generate leads, and drive sales. Listen in as he describes the day-to-day application of this new process, and how it drove 112% revenue growth and 33% more clients for MindFire, despite a pandemic economy. RESOURCES MENTIONED IN THE EPISODE :: Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: ...
Aug 21, 2021•16 min
