#4: Why Response Rates Are Dead (And What You Should Be Looking At Instead)

We are really excited to bring you our discussion with Mike Wesner, President and Chief Imagination Officer of Enrollment Fuel. Mike explains what drove him to start his own marketing services company, the 3 things that need to be present for him and his team to be able to help a University achieve success, and the process they go through to sell, build, and execute student search campaigns. So far he and his team have performed over 400 successful student search campaigns, a number that is constantly growing. And what does “successful” mean to him? Not pretty postcards, not leads, not “response rates,” but actual insight and increased enrollment. Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music!