#19: Who Else Still Doesn't Understand The Hype Around PURLs?

If your job depends on finding new and creative ways to generate leads and increase sales, then this episode is for you. You'll see how PURLs can transform your direct mail campaigns, and how they help you outperform traditional campaigns. You'll learn: 1. What a PURL is, and why they're used 2. What the data say about how you can impact your response and conversion rates using PURLs 3. Which industries are using PURLs, and some of the common uses 4. How you can plan, launch, and manage a PURL-enabled campaign