#24: Your PURL Questions Answered by An Expert Panel

In this Episode, we bring you answers to all the most commonly asked questions by you, our listeners, surrounding the topic of PURLs. Tune in to hear experts Joe Manos and Kim Gross answer all your questions, and give their advice, tips, and best practices on how to: 1. Use content, messaging, and creative on the outbound marketing pieces to drive people to their PURL 2. Build and create landing pages that actually convert prospects 3. Get the highest engagement and ROI on your marketing programs using PURLs 4. Get your team behind the idea of implementing PURLs and get customers to invest in the programs (if you happen to be a service provider)