Pattern Breakers - podcast cover

Pattern Breakers

Host Mike Maples Jr. from venture capital firm Floodgate offers lessons from the rare startup super performers — BEFORE they were successful. Pattern Breakers features interviews with some of Silicon Valley’s most legendary entrepreneurs and thought leaders, including Netscape co-founder Marc Andreessen, LinkedIn founder Reid Hoffman, Instagram founders Kevin Systrom and Mike Kreiger, business maverick Mark Cuban, and Shopify co-founder Tobi Lütke.

Episodes

Matt Mullenweg: How a modest empire builder powered a huge chunk of the web

Wordpress CEO Matt Mullenweg talks with Mike Maples Jr of Floodgate about his early successes, setbacks, and what founders can learn from his continued growth as a manager and leader. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

Apr 05, 202140 minEp. 41

Breakthrough Lessons: ALWAYS know your competitive edge

Mark Cuban shows us that it's not enough to play by the rules as they are defined. If you are going to achieve greatness as a startup, you need to find your EDGE...which means you have to outmaneuver your competition before they even engage with you on the competitive battlefield. You have to change the rules to your advantage and not just play by the rules as they are given to you. Never fall into the trap of not anticipating how a giant competitor will try to run you out of business someday......

Mar 22, 202112 minEp. 40

Mark Cuban: You only have to be right once...if you take big enough swings along the way

Mike Maples of Floodgate talks to Mark Cuban about a wide range of topics with a common theme...you have to go after opportunities where the stakes are high enough that when you win, you can win BIG. And as a corollary, you have to anticipate that giant competitors will try to stop you because otherwise, you are thinking too small. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wh...

Mar 22, 202145 minEp. 39

Breakthrough Lessons: Thinking in Bets

Annie Duke shows us that making high-quality decisions is one of the most important skills we can build for improving our odds of success in startups and in life. It's also a skill that can be sharpened and improved over time, regardless of how uncertain the circumstances. By adopting scientifically-proven frameworks from her books "Thinking in Bets" and "How to Decide," we can make better predictions and choices more often and with more confidence. Check out the Pattern Breakers Blog at pattern...

Mar 08, 202112 minEp. 38

Annie Duke: Decision-making Secrets from a World Series of Poker Champion

(04:51) - Explaining what makes a decision good or bad (6:36) - On how memory creep impacts our view of Hilary Clinton’s 2016 campaign (11:30) - On the use of a knowledge tree to inform decision making (16:59) - Looking at Pete Carrol’s controversial decision in the Super Bowl (26:16) - On founders falling into a trap around pricing their product (38:08) - When to make informed decisions and follow a process   Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more...

Mar 08, 202138 minEp. 37

Breakthrough Lessons: Get REAL

Tim Ferriss' success shows the value of building real things for real people rather than creating abstract approximations that represent what's real. The lessons of getting real apply directly to startups who want to avoid the trap of unshaped work and indirect understanding of what customers are truly desperate for. Check out Mike’s interviews with Steve Blank for more learnings on product-market fit. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Brea...

Feb 22, 202110 minEp. 36

How Tim Ferriss found product-market fit for “The Four Hour Workweek”

(2:47) - Tim looks back at the origins of the 4-Hour Workweek and early incarnations of the book (9:30) - Mike and Tim discuss the idea of talking to real customers and of “getting real” to increase the chances of your startup’s success (12:41) - Tim offers his thoughts on category design and the importance of creating a category, as well as working in categories where there were few competitors (18:02) - Tim discusses the marketing ideas behind the 4-Hour Workweek and finding product-market fit...

Feb 22, 202144 minEp. 35

Welcome to Season 2!

In this opener for Season 2, Floodgate Co-Founder Mike Maples, Jr talks sets the agenda for a new season of Starting Greatness and plans for taking the show and content to the next level. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

Feb 22, 20218 minEp. 34

Breakthrough Lessons: You are Yoda, not Luke

Nancy Duarte emphasizes that storytelling has been one of the most compelling tools of persuasion for centuries. But founders embracing the storytelling form often make a crucial mistake: They cast themselves as the protagonist in the hero's journey, rather than the specific people they intend to persuade. Getting storytelling right means the founder is the mentor of the story (ie Yoda), rather than the hero (ie Luke.) This is true whether the audience is the customer, future employees, investor...

Jul 27, 20208 minEp. 33

Nancy Duarte: Why storytelling is vital to entrepreneurship

Nancy Duarte has helped people like Al Gore tell an inconvenient truth, as well as some of the most important tech execs, get their stories told. She has cracked the code in applying story patterns to business communication. In this interview, Mike Maples, Jr of Floodgate asks Nancy for the most important ways that founders can leverage storytelling to turn their movements from ideas to reality. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking co...

Jul 27, 202038 minEp. 32

Breakthrough Lessons: Why the world needs breakthrough builders; How it can be you

The future doesn't happen to us: It happens because of us. In this Lesson of Greatness, we introduce backcasting as a tool for entrepreneurs or people in any field who want to create a future that is meaningfully better and doesn't just bring forward the baggage of the past. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

Jul 06, 202012 minEp. 31

Mike Maples and Shane Parrish: How to create a Breakthrough

The present has stopped working. Now, more than ever, we need breakthroughs that put us on a better trajectory. In this episode, we flip the script and Shane Parrish from the Farnam Street Blog and Knowledge Project interviews Mike Maples Jr of Floodgate about tools available to people who want to build a better future. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you b...

Jul 06, 202029 minEp. 30

Breakthrough Lessons: Don't Just Be Resilient: How to be Anti-Fragile

Everyone knows a fragile team is more likely to fail. But an anti-fragile team is more than just resilient....it's more like a Hydra: When you cut off one of it's heads it grows two back in its place. Anti-fragile teams actually get BETTER when the environment around them is high-pressure and chaotic. In this lesson of greatness, we drill down into what it means to be anti-fragile and how you can apply the concept to your own startup team. Check out the Pattern Breakers Blog at patternbreakers.s...

Jun 10, 20207 minEp. 29

Manny Medina: From Hell and Back to the Threshold of Greatness

From his surprising beginnings as a shrimp farmer with Communist parents in Ecuador to his death-defying pivot from a failed startup idea to what is now Outreach, Manny Medina's story is both colorful and compelling. In this episode, Mike Maples, Jr of Floodgate discusses Manny's unconventional journey and his struggles and triumphs on the path to greatness with Outreach, now valued at more than $1 Billion. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern...

Jun 10, 202040 minEp. 28

Breakthrough Lessons: You have to take the Initiative

Commander John Boyd was a fighter pilot who changed the art of war in the late 20th Century. He offers a vital lesson of greatness, especially in times of massive uncertainty: Decisive leaders take the initiative, ALWAYS. This episode describes why that's the case and how the philosophy of taking the initiative can help you achieve greatness in what matters to you. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pa...

May 11, 202011 minEp. 27

Steve Blank: How to turn the tables on COVID-19

Many startups face difficult choices when it comes to overcoming COVID-19. In this special episode, Mike Maples Jr of Floodgate interviews Steve Blank about techniques founders can use to shape circumstances rather than be shaped by them. Steve has a unique vantage point since he's weathered every dislocation affecting startups since 1978, including the 1987 crash, the dotcom bubble burst, and the 2008 financial crisis. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even...

May 11, 202031 minEp. 26

Breakthrough Lessons: Don't Mess with Metcalfe's Law

Bob Metcalfe has traveled in many orbits, but most recently he has been a professor at the University of Texas....so it seemed only appropriate to honor the unstoppable power of Metcalfe's Law in this lesson of greatness. Mess with it at your peril :) Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

Apr 04, 20205 minEp. 25

Bob Metcalfe: Co-inventor of Ethernet. Tech industry legend and Polymath.

Bob Metcalfe has lived in the future since the late 1950s. And lucky for the rest of us, he has brought us along for the ride. In this interview, Mike Maples Jr of Floodgate talks to him about the origins of networked computing as well as the birth of "Metcalfe's Law." Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

Apr 04, 202040 minEp. 24

Breakthrough Lessons: Distribution, Distribution, Distribution

Many say that in real estate, the key to success is location, location, location. A key lesson of greatness from Reid Hoffman is that for consumer products and network effects businesses, a key to success is distribution, distribution, distribution. In this Lesson of Greatness, Mike Maples Jr of Floodgate builds on this by outlining specific strategies founders can learn from Reid Hoffman to get distribution for their startup ideas. Check out the Pattern Breakers Blog at patternbreakers.substack...

Mar 02, 20208 minEp. 23

Reid Hoffman: The Network Philosopher King

Reid Hoffman's success as a founder of LinkedIn, investor in Airbnb and Facebook, and charter member of the PayPal Mafia have a common thread - an intense passion for creating valuable networks with people at the center. In this episode, Mike Maples, Jr of Floodgate talks to Reid about key approaches for building valuable business and consumer networks from the ground-up. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's ...

Mar 02, 202036 minEp. 22

Breakthrough Lessons: Why You Need to Nail a Niche before Going Big

In Crossing the Chasm Geoffrey Moore clearly lays out a very important idea: you need to appeal to a niche of visionaries, before pragmatists—or your startup will usually fail. In this Lesson of Greatness, Mike Maples Jr of Floodgate builds on this by showing that to get big, you have to start small. The episode contains specific strategies for founders to consider when nailing their early niches on the way to massive success. Check out the Pattern Breakers Blog at patternbreakers.substack.com f...

Feb 18, 20208 minEp. 21

Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders

Crossing the Chasm by Geoffrey Moores is the most influential book on technology go-to-market ever written, and for good reason. In this episode, Mike Maples Jr from Floodgate talks to Geoffrey Moore about how startup founders can apply its core principles to building great startups, as well as how to avoid critical mistakes. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever...

Feb 18, 202031 minEp. 20

Breakthrough Lessons: Why Finding Undiscovered Talent is the Winning Mindset

Great Startup Recruiting is surprisingly similar to great Startup Ideas: Just like you have to find undiscovered opportunities to start a great startup, you need to find undiscovered talent to build a great startup team. In this Lesson of Greatness, we discuss how to find great undiscovered talent and five key factors to look for. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now whe...

Feb 03, 20208 minEp. 19

Keith Rabois: Key lessons from Peter Thiel, Reid Hoffman, and Jack Dorsey

Few people in the history of startups have seen more examples of excellence than Keith Rabois. Not surprisingly, Keith is also one of the best investors in Silicon Valley, having achieved great success as an Angel and now at Founders Fund. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

Feb 03, 202030 minEp. 18

Breakthrough Lessons: Why Great Ideas Won't Wait

It's tempting to start a company when it meets the conditions of your "master plan." But sometimes you realize that an idea has visited you and it is now or never...you must either plunge in and take the chance NOW, or watch from the sidelines while someone else makes it happen. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

Jan 21, 20206 minEp. 17

How Todd McKinnon of Okta believed (even when he sometimes didn't) in the inevitability of breakout success.

Todd McKinnon co-founded Okta when most around him thought it was a bad idea. And soon, he started to wonder if they were right. Was he cut out to be a startup company builder? But eventually, he proved to everyone (and most importantly to himself) that he was right to believe from the very start. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike o...

Jan 21, 202029 minEp. 16

Breakthrough Lessons: How to Get Customers to Hire Your Product

What job should a desperate customer hire YOUR product to do? Answering this question is key to unlocking a key lesson of greatness. Here we discuss how the Instagram founders illustrate this lesson perfectly and how you can apply it to your own success as a startup founder. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

Jan 13, 20208 minEp. 15

How Instagram Delighted 1 Billion Users....but Almost Didn't

Find out how Kevin Systrom and Mike Krieger trusted their instincts and overcame rookie mistakes on the way to building Instagram, which now gets close to 100 Million photos uploaded a DAY. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

Jan 13, 202041 minEp. 14

Breakthrough Lessons: How You Can Tame the Startup Rollercoaster

The Startup Rollercoaster is not fun, but it's a reality of startup life. The great founders learn to manage it rather than be overwhelmed by it. In this lesson of greatness, Mike Maples summarizes key lessons from Kim Polese's success at this, as well as specific techniques to stay grounded through all of the inevitable ups and downs. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available no...

Dec 30, 20197 minEp. 13

Kim Polese: Building the Early Web with Java and Marimba

Kim Polese, the founding product manager for Java at Sun, as well as co-founding CEO of Marimba, talks about how Java almost didn't come to be....as well as her experiences riding the startup rollercoaster as a high-profile, and ultimately successful startup founder. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!

Dec 30, 201932 minEp. 12