Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders

Crossing the Chasm by Geoffrey Moores is the most influential book on technology go-to-market ever written, and for good reason. In this episode, Mike Maples Jr from Floodgate talks to Geoffrey Moore about how startup founders can apply its core principles to building great startups, as well as how to avoid critical mistakes.   Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!