Breakthrough Lessons: Get REAL

Tim Ferriss' success shows the value of building real things for real people rather than creating abstract approximations that represent what's real. The lessons of getting real apply directly to startups who want to avoid the trap of unshaped work and indirect understanding of what customers are truly desperate for. Check out Mike’s interviews with Steve Blank for more learnings on product-market fit.   Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!