Breakthrough Lessons: How to Get Customers to Hire Your Product

What job should a desperate customer hire YOUR product to do? Answering this question is key to unlocking a key lesson of greatness. Here we discuss how the Instagram founders illustrate this lesson perfectly and how you can apply it to your own success as a startup founder.  Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!