Your app can reach a global market, so why limit your focus to the two major app stores? Our host Peggy Anne Salz discusses how you can harness alternative app stores to drive double the downloads per app with Jason Hill, sales director at appScatter. They deep-dive into appScatter’s mission as the only company that addresses the complete range of distribution, tracking, performance, and business intelligence needs and issues developers face, and review the top app stores you should have on your...
May 10, 2017•27 min
Nick Quan, Performance Marketing Manager at Twitter who has joined the ranks of Liftoff’s Mobile Heroes, borrowed from mobile games UA expertise (managing user acquisition at EA Games) to move the needle on UA campaigns for Twitter. He discusses what all marketers can learn from games UA pioneers in performance marketing and reveals how he applied a smart approach to KPIs to scale mobile campaigns 4x at Twitter. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-conten...
May 03, 2017•29 min
Peggy is join today by Nick Quan, a performance marketing manager at Twitter. Nick’s expertise and achievements in growth and user acquisition have also earned him the title of Mobile Hero. They talk about how massive growth and potential of apps in categories other than gaming, which is and will remain the largest app category by far. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: h...
May 03, 2017•29 min
Peggy's guest today on Mobile Presence is Dustin Amrhein, Solutions Leader at insert.io. His company is best known for its automated in-app marketing platform, which offers a set of customizable features. Peggy asks Dustin about a headline he wrote - the demise of the mobile marketing silo - and what moved him to write it. Plus what his App related goals are moving forward. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcir...
Apr 26, 2017•29 min
Our host Peggy Anne Salz welcomes Dustin Amrhein, Solutions Leader at insert.io, to discuss how marketers can pick and choose from 30+ in-app messages and in-app campaign types known as “inserts” to fight churn, increase conversions and boost engagement with app users. From coupons and interstitials, to survey forms and fun quizzes, they review 30+ inserts from The Giant Book Of In-App Campaigns, the essential read for app marketers published by insert.io, a company best known for its automated ...
Apr 26, 2017•29 min
Apps are a global market, and smart app marketers are looking beyond the U.S. and Europe to tap new opportunities – and reach new audiences - in China. Our host Peggy Anne Salz catches up with Justyn Lucas, Head of Demand at Appcoach, who reveals how his company, a global mobile performance agency, helps app marketers gain serious traction in China. They discuss the real-life case study of how Kabam games cracked the Chinese market to achieve a significant boost in in-app purchases. Support this...
Apr 19, 2017•30 min
Shumel Lais -LACE -CEO Appsumer, paid marketing intelligence joins Peggy on today's episode. 6+ years in mobile user Acquisition Shumel has led UA teams and campaigns for 30 brands. They talk about his product "Appsummer" which is used to automate granular reporting forecasting for intelligent user acquisition. From his start in the business to the creation of his product, to the wrongs and rights of the industry they cover all aspects of the mobile world. Support this podcast at — https://redci...
Apr 12, 2017•31 min
Our host Peggy Anne Salz welcomes Shumel Lais, CEO of Appsumer, who details what marketers need to know - and the steps they need to take - to improve data-driven marketing, take control of their data and boost the performance of their paid marketing budgets. Lais, who has led UA teams and campaigns for 30 brands before founding Appsumer, draws from his agency experience to recount the story of how (and why) he set about to build the “advertising analytics of the future.” Support this podcast at...
Apr 12, 2017•31 min
Following our insanely popular series profiling the Mobile Heroes here on Mobile Presence, our host Peggy Anne Salz catches up with Dennis Mink, VP Marketing at Liftoff, to discuss the talents, background and appetite for app market and engagement data that define UA experts and distinguish Mobile Heroes from ordinary app marketers. Drawing from the data Liftoff released in its recent Mobile App Engagement Index - which breaks down the cost per action (CPA) for apps in five major categories (Sho...
Apr 05, 2017•33 min
Following our insanely popular series profiling the Mobile Heroes here on Mobile Presence, our host Peggy Anne Salz catches up with Dennis Mink, VP Marketing at Liftoff, to discuss the talents, background and appetite for app market and engagement data that define UA experts and distinguish Mobile Heroes from ordinary app marketers. Drawing from the data Liftoff released in its recent Mobile App Engagement Index - which breaks down the cost per action (CPA) for apps in five major categories (Sho...
Apr 05, 2017•31 min
In this episode, Peggy Anne Salz welcomes back Paul Berney, co-founder of mCordis, to talk about the organization's recent efforts and successes in its mission to educate the industry around the rise of the connected individual and the imperative to become The Connected Marketer. Paul takes us through a crash course in understanding the role of mobile in a larger strategy to link up physical, digital and sensorial experiences in order to create stronger emotional connections between our brands a...
Mar 23, 2017•33 min
Brands take on the idea of becoming connected with the digital world as a response from the on-going pressure of consumers becoming connected individuals on mobile and what this means for brands and marketers. Peggy Anne Salz introduces co-founder Paul Berney of mCordis, a mobile marketing company. Paul has served as Chief Marketing Officer and Managing Director of the Mobile Marketing Association and shares his insights from his over 27 years of experience in sales, marketing, and business deve...
Mar 23, 2017•33 min
App experiences aren’t limited to smartphones; combined with bots and AI they are bridging the digital and physical worlds, creating new opportunities for smart marketers to reach, engage and convert consumers on the daily journey. Our host Peggy Anne Salz catches up with Paul Jarrett - managing director and founder of Sonin, a leading UK app development agency creating bespoke apps for enterprises and consumer use – to discuss this shift and how cutting-edge brands, including Walmart and Shell,...
Mar 16, 2017•30 min
Peggy Anne Salz speaks with Winnie Wen - a mobile hero who is going to draw from her personal experience as Senior Manager, User Acquisition for WB Games, where manages overall budget, strategy, and direction of paid user acquisition for many games in the Warner Bros. portfolio including DC Legends, Mortal Kombat X, and Injustice: Gods Among Us. Plus, Shahab Zargari shares best practices for getting the influencer that really loves your brand. Support this podcast at — https://redcircle.com/mobi...
Mar 08, 2017•33 min
David Yi, a UA expert who has managed mobile ad campaigns for top name games companies including Storm8, concludes our series focusing on app marketing experts and Mobile Heroes. David talks with our host Peggy Anne Salz about the pivotal role of data in performance and shares how an organized approach to tracking and testing can deliver a whopping 300x increase in performance. Award-winning filmmaker Shahab Zargari explains what influencer marketing is and how you can get started. Support this ...
Mar 01, 2017•30 min
Our Mobile Heroes series showcasing app marketing experts goes global with Tal Turpaz, who heads up UA and app advertising at InfiApps in Israel. Tal talks with our host Peggy Anne Salz about the smart ways app developers and brands can get more value (not just money) out of the vast majority of users that don’t spend mobile apps. From the proper approach to rewarding users for viewing videos to the mobile ad formats that truly deliver results, Tal shares his top tips and expert advice. Support ...
Feb 22, 2017•28 min
Peggy Anne Salz continues the Mobile Heroes series showcasing user acquisition experts with Matt Widdoes, who talks about his transition from professional poker to app marketing. Drawing from his experience at brands including Red Bull and his current responsibilities at mobile games giant King, Matt gives his pick of tops tips and valuable advice to help us understand the tools, networks and approaches to A/B testing that will deliver positive campaign results. Why did Liftoff - a full-service ...
Feb 15, 2017•34 min
Matt Widdoes talks about his transition from professional poker to app marketing. With experience at redbull and other marketing companies, he gives us valuable advice such as understanding the tools that youre working with and how they work with the platform you pushing out too. He tells us how important it is to A/B test, and why you should before pushing a large campaign. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redci...
Feb 15, 2017•35 min
Peggy Anne Salz welcomes Haydon Young a mobile app entrepreneur that originally started out in real estate who is today in charge of multi-million dollar mobile app advertising budgets for Crowdstar, a maker of mobile and social gaming apps. Plus, Shahab Zargari concludes his three-part series on Mobile Video Marketing. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle...
Feb 08, 2017•28 min
How organizations are using mobile to motivate us all to do good as Peggy Anne Salz welcomes Ashley Fawcett, Marketing Coordinator at Ronald McDonald House Charities. Ashley shows us how you can keep people engaged with your business/charity after an event Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Feb 01, 2017•31 min
Kim and Shahab discuss Mobile Influence on Back to School Shopping and review several new research studies that illustrate the shift in shopping behavior now that mobile can assist users in research, finding and even buying what they need this season. We also deep-dive into the news that reveals only 6 percent Of Top 100 Fortune 500 Companies Have […] The post Mobile Influence on Back to School Shopping; Complying With Google Mobile Requirements appeared first on Mobile Presence. Support this po...
Jan 29, 2017•34 min
Peggy and Shahab discuss Virtual Reality in mobile games and the future of the VR industry with Halli Bjornsson, CEO and co-founder of Lockwood, a specialist in Social Mobile Games and cross-platform development for entertainment software for the mobile and tablet market. Following the success of 20 million downloads with no marketing or PR, Avakin is the biggest virtual world on mobile. Tune in to learn how to blend user interaction between apps, brands, and commerce by borrowing pages from the...
Jan 25, 2017•37 min
Peggy Anne Salz speaks with the Executive Director/CEO, Mobile Technology Assn of Michigan; Co-founder, Mobile Monday Michigan and the Mobile Technology Association of Michigan. Plus, Shahab shares with his new role on the show with a new recurring segment called Hot Spot. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jan 18, 2017•31 min
Customer Retention and What Ads Alienate Customers The Most as Peggy Anne Salz and Shahab Zargari welcome Richard Kosinski, the President & Global CRO at MediaBrix. He tells us about how they commissioned a must-read report about in-app mobile video advertising and you found that people are pretty negative about some ads - and actually positive about others. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/bran...
Jan 04, 2017•35 min
Peggy and Shahab talk the business of apps with Halli Bjornsson CEO and founder of Lockwood Publishing, makers of Avakin Life. We learn how the company is really on mark with their user acquisition and promotion strategy. Plus, User Acquisition Tips and Advice for App Developers with Saikala Sultanova. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dec 28, 2016•37 min
Peggy Anne Salz welcomes back one of the leading strategists, evangelists and voices in mobile. The founder of mobile consultancy Gotta Mobilize, and the author of 2 books about mobile marketing, Jeff Hasen. Jeff discusses how mobile marketers are doing this holiday season, the current state of mobile marketing and the important advancements that we've seen in 2016? Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/...
Dec 14, 2016•34 min
Micro-influencer marketing, and how can you make sure your brand and/or gets it right as Peggy Anne Salz speak with Pascal Clarysse of Scaleup Consulting. They discuss how brands are falling short and greatly missing the mark. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dec 07, 2016•35 min
Watching Data and Trends for Mobile App Optimization as Peggy Anne Salz speaks with Yaniv Nizan, CEO of SOOMLA, a market leading SDK powering over 4,000 live games reaching 400 million devices. The company’s data platform employs machine learning models capable of analyzing granular user behavior across games. Prior to SOOMLA, Yaniv was a co-founder of EyeView, a pioneer in the online video advertising space. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content A...
Nov 23, 2016•27 min
Learning Startup Patterns and Startup Lessons for busy founders as Peggy Anne Salz and Shahab Zargari speak with Hicham Amine, the product and growth lead at Hidden Founders and one of the makers of Startup Patterns. We learn about a new app called Hidden Founders which offers bite-sized startup lessons for busy founders. In other words, it’s a collection of curated and practical lessons from the best books, blogs and talks. Support this podcast at — https://redcircle.com/mobile-presence8298/exc...
Nov 02, 2016•35 min
Game App Design and Development discussed as Peggy Anne Salz and Shahab Zargari speak with Markus Råmark, CEO of GameRefinery, a leading provider of feature level analytics, market insights and benchmarks for the global mobile games industry. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Nov 02, 2016•35 min
