The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.
Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/
Learn how you can get smarter about your marketing with smart notifications is Grant Nishita, business develop lead at OpenBack. Grant also offers tips on retention strategy how to get the best results. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Mobile Growth Intelligence as Peggy and Shahab welcome Prabhjot Singh, a serial entrepreneur with over 15 years of experience in executive management, marketing, sales, and operations. Prabhjot co-founded Pyze, a mobile business intelligence platform that aims to help all app publishers become successful in developing healthy app businesses. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-...
Peggy and Shahab discuss frequent usage and engagement whereby app companies are trying new ways to increase stickiness and that’s where more customization and constant connectivity comes in -- and why we’re looking at new approaches to this. So on the heels of a new approach called CURRENTS - which is a kind of in-app social news service -- they catch up with Josh Hartwell, the CEO and co-founder of Mobile Deluxe, the company behind a lot of cool innovation including CURRENTS. Support this podc...
Saikala Sultanova, the Lead User Acquisition Expert at Space Ape Games - Crackerjack Games discusses user acquisition tips and advice for app developers and companies -- a hot topic indeed! She is a recognized expert in User Acquisition and she also shares some "new news" about the UA Society, a group she is spearheading to help in the sharing of knowledge around User Acquisition. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https...
Learn how TrendPie and how their Influencer Marketing firms helps to Grow Mobile Apps as Peggy Anne Salz and Shahab Zargari speak with the Founder of TrendPie, Victor Ricci. Good ideas, good connections, loads of video experience? Find out what it take to make a great influencer marketing firm. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Phil Barrett, Senior VP and GM at Purch, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss how mobile publishers can make buying decisions easy and actionable for 'mobile-first' consumers. From the importance of visitor stitching across platforms and devices, to the critical need for metrics that focus on lifetime value over page views, Phil shares best practices and reveals what Purch -- a digital content and services company specialized in helping millions of people make smar...
Today on Mobile Presence Peggy Anne Salz and Shahab Zagari are joined by Phil Barrett, Senior Vice President & GM at Purch where he leads the Marketing & Shopper Services teams. By way of background Phil is a Digital Marketing and eCommerce Executive with experience managing cross-channel programs where he has helped companies and brands use technology and new media to drive measurable results across the marketing mix. Purch is a really interesting and busy company because all their acti...
Emojis -- the fun pictographs and smileys that are now the "norm" for social media and email communications -- are also part of a new, visual language brands are using to drive impressive results. Our hosts, Peggy Anne Salz and Shahab Zargari, catch up with Marissa Aydlett -- VP at Appboy, a company making its mark with an intelligent customer relationship suite for mobile-first marketers -- to discuss the company's new research and insights around the emoji phenomenon. In addition to quantifyin...
The Weather Company has just wrapped up its best quarter ever with 1.1 billion video views across all platforms. To learn more about the massive trend to mobile video and the content that really resonates with mobile-first viewers our hosts -- Peggy Anne Salz and Shahab Zargari -- welcome Greg Gilderman, Senior Executive Producer at The Weather Company. Greg offers valuable insights around audience preferences, the role of social in mobile and approaches companies can follow to produce killer vi...
Peggy Anne Salz and Shahab Zargari speak with Greg Gilderman, Senior Executive Producer of Digital Video at The Weather Channel. Greg shares with listeners new opportunities enabled by mobile video , challenges he has had to cope with and conquer in order to deliver compelling video content and advice for content creators seeking to create compelling content for their audience. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://re...
Our hosts -- Peggy Anne Salz and Shahab Zargari -- discuss Avakin Life, an app that allows users to meet and mingle in a 3-D virtual world with Halli Bjornsson CEO and founder of Lockwood Publishing. Lockwood Publishing is a leading cross platform developer producing entertainment software for the mobile and tablet market. The company was founded in 2009 by Halli Bjornsson and Joel Kemp to focus on content production for the Sony PlayStation Home virtual environment on PlayStation3. The company ...
Halli Bjornsson, CEO and founder of Lockwood Publishing reveals how Avakin Life, Lockwood's 3-D virtual world app allowing users to mingle and meet new people, was able to chalk up 17 million installs and build a robust and loyal community of app advocates without spending a penny on advertising. Halli also zeroes in on the exciting opportunities for indie app developers in AR/VR, and shares details around his "epic bonus scheme" to attract and reward talent. In practice Lockwood shares a full 5...
App download numbers continue to impress, but consumer surveys tell a different story, revealing that most consumers really only use a handful of apps on a regular basis. So what’s the opportunity and value for brands in having an app? Ray Pun, head of product marketing for mobile across the Adobe Marketing Cloud, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss ways marketers can cure app fatigue by offering consumers more convenience and paying more attention to mobile analy...
Our hosts -- Peggy Anne Salz and Shahab Zargari -- catch up with Theresa Cramer, author of Inside Content Marketing, a must-read book packed with tips and advice around marketers can tap journalists and writers to build successful content marketing teams. Theresa, who is also the editor of EContent magazine, shares her experience based on over a decade of working in the publishing industry. She also walks us through examples of how brands are leveraging content to connect with customers, and sha...
Mobile game maker Amir Rajan (Noble Circle, A Dark Room) speaks to Peggy Anne Salz and Shahab Zargari about his successes with top-selling mobile apps. A Dark Room went on to be critically and commercially successful with 2.26 million downloads in under two years. It stayed at the top premium app spot for 18 days straight in the US. Without Apple's cut that means that it made $697,270 or $191,810 net for Amir in two years. Its prequel, The Ensign, has been downloaded 132,780 times in a little mo...
My station description Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
A/B Testing Value and Benefits as Peggy Anne Salz and Shahab Zargari speak with Sarah Woodward, Director of Business Development at stable/kernel and Jeremy Tregunna, senior iOS developer at stable/kernel. stable/kernel specializes in end-to-end development services to craft and design that software that brands and marketers can use to connect directly to their users – across tablets, smartphones, desktops, wearables and the Internet of Things. Support this podcast at — https://redcircle.com/mob...
Today on Mobile Presence Peggy Anne Salz and Shahab Zargari are joined by Paul Berney Co-Founder of mCordis a company educating and advising brands and marketers about the how and why of putting mobile at the heart of marketing. Paul served as Chief Marketing Officer & Managing Director of the Mobile Marketing Association in EMEA . He has over 27 years’ experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market...
Our hosts, Peggy Anne Salz and Shahab Zargari, catch up with Bruce Jackson -- the Chief Technology Officer of Myriad Group and the brains behind Versy, a new kind of interest-based social networking platform. We discuss where and how can marketers and events organizers get involved, and use the platform to address their audience in an environment where they can contribute to the natural flow of "conversation," not crash the party. We also explore Versy's key learnings and observations about Mill...
Bruce Jackson is the Chief Technology Officer of Myriad Group, the brains behind Versy. Bruce has a track record of developing innovative products and services in the telecom, web and connected home markets. Before joining Myriad, Bruce was VP, Engineering of INQ Mobile where he designed and launched Material, the first news aggregation service that figures out people’s interests from their social network connections. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-...
Today on Mobile Presence Peggy Anne Salzis is joined by Phil Gladkov, Pixonic CEO. Pixonic is a studio based in Russia and the force behind the massively popular multiplayer mobile game app Walking War Robots. And I means massive because the app just this month broke into the top 150 grossing games in the iTunes app store in the U.S. And that’s pretty impressive if you consider the app rocketed from the 200 top grossing apps into its current top-notch spot in less than two weeks. Support this po...
Josh Todd, CMO of Localytics, draws from case studies and hard data to show marketers how they can harness personalization and optimization to solve the impending "Engament Crisis" and win back consumer interest and trust. Josh tells our hosts -- Peggy Anne Salz and Shahab Zargari -- why (and how) push notifications -- which have been shown to increase app engagement by 88% -- should be top of mind with marketers and brands. Support this podcast at — https://redcircle.com/mobile-presence8298/exc...
Navigating a Mobile Engagement Crisis as we learn what app and brand marketers can do to prepare and hopefully miss this when it hits as Peggy Anne Salz and Shahab Zargari talk with Josh Todd, chief marketing officer for Localytics.Josh Todd is chief marketing officer for Localytics. He oversees global marketing, branding and advertising. He formerly served as vice president of customer acquisition and marketing for Constant Contact, and was also previously general manager of website strategy fo...
Adobe Experience Manager and the challenges of mobile: Improving the Customer Experience as Peggy Anne Salz and Shahab Zargari speak with Bridget Roman, senior marketing manager at Adobe.We also learn the broad benefits of being mobile-first and what your customers are doing and achieving out there in the real world. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.co...
A new episode Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Aron Ezra, Chief Executive Officer of OfferCraft. Most incentives fail, OfferCraft is an extraordinary new incentive platform that creates more business and higher customer satisfaction. OfferCraft begins generating repeat visits, prompting additional spending, and unlocking key insights about your organization. They help you spend less to earn more. Support this podcast at — https://redcircle.com/mobile-presence8298/exclu...
Aron Ezra, Chief Executive Officer of OfferCraft, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss how brands and marketers can influence and incentivize their customers to like and use offers more. Most incentives fail, which is why OfferCraft has developed an extraordinary new incentive platform that creates more business and higher customer satisfaction. At a higher level, OfferCraft can generate repeat visits, prompt additional spending and unlock key insights through cust...
Peggy Anne Salz and Shahab Zagari welcome Rachel Presser owner of Sonic Toad Consulting and Media, who is here today to discuss App Marketing and Business Development. Read her latest ebook, The Definitive Guide to Taxes for Indie Game Developers, to learn more on how app developers could be misundertsanding the credits and benefits they are entitled to. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Priva...
Talking SEO, Mobile and Web Presence Marketing with Geoffrey Radcliffe, CEO, Digital Marketing Expert, SEO Guru, Social Media Manager for Post Launch. Geoffrey Radcliffe has more than 20 years experience in online marketing, web branding, SEO, SEM and software development experience. Working with hundreds of companies to expand their presence from concept to exit and everywhere in between. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquirie...
Today on Mobile Presence Shahab Zargari and Peggy Anne Salz are joined by Innu Nevatia, VP of Global Revenue Delivery, Performance Advertising at inMobi. inMobi is billed as the largest independent mobile ad network on the planet. There Innu is responsible for managing the global revenue delivery team – and she is also directly responsible for establishing, growing and managing […] Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https:...
