Phil Barrett, Senior Vice President & GM at Purch

Today on Mobile Presence Peggy Anne Salz and Shahab Zagari are joined by Phil Barrett, Senior Vice President & GM at Purch where he leads the Marketing & Shopper Services teams. By way of background Phil is a Digital Marketing and eCommerce Executive with experience managing cross-channel programs where he has helped companies and brands use technology and new media to drive measurable results across the marketing mix. Purch is a really interesting and busy company because all their activity and acquisitions have been focused at equipping consumers with information as they seek to research, find and buy the products that are best for them.

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