If you want your FinTech app to thrive, perfect your lifestyle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In episode #484, our host Peggy Anne Salz questions Girotra on best practices for FinTech apps to increase user retention and meet engagement goals. Girotra implores marketers to leverage market cycles, personalize communications, and get creative with metrics while he announces Abound – a neobank for Indian expats who live outside the s...
Sep 23, 2022•45 min
There are influencers for every brand – but not every influencer is a good match. In episode #483, our host Peggy Anne Salz asks Ryan Detert , CEO of Influential , the world’s largest influencer marketing company, how to choose influencers that deliver high ROI and compelling content. Ryan shares his vision of the Creator Economy and weighs in on the importance of authenticity in influencer marketing. He also offers actionable advice for getting the most value out of influencer relationships, in...
Sep 15, 2022•38 min
Personal brand-building can be a 24/7 job – but there are a few shortcuts that let you burnish your brand in less time and with more impact. In episode #482, our host Peggy Anne Salz asks Jarrett Thomas , a social media consultant, influencer and host of the personal branding podcast More Than a Title . It’s a candid and humorous exchange when Jarrett draws from personal experience and more than a decade in digital sales to share how companies can grow leads (and revenues) by empowering employee...
Sep 08, 2022•35 min
The gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack of bringing together technology, social media strategy, viral video, and influencer marketing to generate buzz and attract fans. In episode #481, our host Peggy Anne Salz asks Shawn Silverman, Social Marketing Leader at Brand Authors and former social media and community manager for brands like Square Enix, Blizzard, and Twitch, about creating viral content...
Sep 02, 2022•36 min
If you want revenue, be ruthless. That’s the philosophy of Mike Rhodes , CEO and Founder of ConsultMyApp (CMA). In episode #480, our host Peggy Anne Salz talks with Mike, who reminds us that mobile marketing companies are under pressure to deliver value faster. This, he says, means expanding beyond acquisition to ensure new users stay loyal to your app. Mike, whose company counts General Motors and Trainline among its clients, also walks us through maturity tools and key questions to ask about y...
Aug 25, 2022•39 min
How did ZEE5 Global build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes original series, movies, TV shows, and more). But another ace in the company’s hand is a unique approach to A/B testing that allows the company to chan...
Aug 19, 2022•37 min
How do you make a great product, tailor it to your target audience and make sure shoppers keep coming back? It’s a tall order, but Meesho , the ecommerce app also crowned the breakout app of 2022 , shares how focusing on personalization (and price) converts window shoppers into loyal buyers. In episode #478, part two of a two-parter, our host Peggy Anne Salz speaks with Kirti Varun Avasarala , Chief Product Officer at Meesho, the Softbank-backed online reselling platform that enables anyone to s...
Aug 11, 2022•25 min
Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho , a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a company-wide mission. In episode #477, part one of a two-parter, our host Peggy Anne Salz speaks with Kirti Varun Avasarala , Meesho Chief Product O...
Aug 04, 2022•19 min
With 2.91 billion monthly active users, Facebook is the third most visited website in the world. But why is it so difficult to get your ads noticed on Facebook? In episode #476, our host Peggy Anne Salz speaks with Tim Hyde , CEO and Founder of TWH Media , a social media marketing company that’s worked with Amazon, Dreamworks, and Adidas. He shares his experience being the biggest independent spender on Facebook ads in Europe, and what marketers should be doing to make their ads drive consumer c...
Jul 29, 2022•38 min
VC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? In episode #475, our host Peggy Anne Salz speaks with Martin Macmillan , CEO of Pollen VC, which gives credit lines for app and game publishers to fund their user acquisition programs. He talks about the coming winter in VC funding and busts myths regarding what gaming giants are really worth. Support this podcast at — https://redcircle.com/mobile-presence8298/excl...
Jul 21, 2022•39 min
You’ve got seconds to grab audience attention with your mobile app video ads. But how do you craft a story that’s compelling enough to get viewers to install? In episode #474, our host Peggy Anne Salz talks with Peter Fodor , Founder and CEO of AppAgent , an award-winning app marketing agency. His recent ebook outlines how to get the best ideas for ad creatives and what the best practices are when creating video ads for mobile apps. Grab his ebook from the AppAgent website . Support this podcast...
Jul 14, 2022•30 min
Video is killer content, and over 90% of companies gain customers with the help of videos that grab their attention. But how do you know your video is a hit or a miss? In episode #473, our host Peggy Anne Salz talks with Joao Viera da Costa , CEO of Replai , an AI-driven video analytics company. Discover how their automated tagging system makes it possible to track videos by frame so you can pinpoint exactly what audiences want to see or where they drop off. Support this podcast at — https://red...
Jul 07, 2022•31 min
Growth loops — those closed systems where monetization and user acquisition merge into a repeating cycle of growth — are powerful systems that break the silos of acquisition, product, and monetization. But how do you get them to work? In episode #472, part of the special retention marketing series sponsored by CleverTap , Mick Rigby , CEO of Yodel Mobile, talks about the Infinite App Growth Loop. Drawing from his long track record and how using this framework any app can launch and scale their a...
Jun 30, 2022•32 min
As humans, we are hard-wired to tell and share stories. We also gravitate to brands that tell a compelling story that connects with us on an emotional level. So, how do marketers shape narratives that resonate with their audiences? In episode #471, our host Peggy Anne Salz talks with Byron Reese , author of the upcoming book Stories, Dice, and Rocks That Think . He shares insight into how stories have driven the growth and development of human culture, and he outlines tips on how you can tell st...
Jun 24, 2022•30 min
While gamers spent $21.4 billion in their favorite games in Q2, the question remains: how do you persuade players to keep investing in your game? In episode #470, our host Peggy Anne Salz talks with Hunter Bulkeley , Senior Product Manager at Tilting Point , an award-winning free-to-play games publisher that empowers indie developers to grow and accelerate. He shares a blueprint you can follow to drive lasting loyalty by aligning your game mechanics with real-world charities and causes. He also ...
Jun 16, 2022•34 min
Apple restricts identifiers, Google continues to phase out third-party cookies, and everyday marketers awaken to new challenges as they seek to address users that offer value for money. Some are calling it the end for audience targeting. Bango , a company whose technology and platform enables online payments for merchants and app developers, calls it the App-ocalypse! How can marketers survive in a world where app targeting is falling to ruins? In episode #469, our host Peggy Anne Salz talks wit...
Jun 10, 2022•33 min
With 500+ million people using Instagram Stories and 50+ million using TikTok daily, it’s clear storytelling is a powerful way to connect people. And Storyly has found a niche helping brands tell their stories. In episode #468, our host Peggy Anne Salz talks with İrem Işık, Head of Marketing at Storyly, a company that uses an SDK so companies can share stories directly into their apps and build stronger relationships with customers. Support this podcast at — https://redcircle.com/mobile-presence...
Jun 02, 2022•28 min
Consumers trust content created by people, not just brands. But where do you source user-generated content (UGC), and how do you harness the power of user-generated video to build brand and grow your reach? In episode #467, our host Peggy Anne Salz talks with Mike Christensen , CEO & Founder of Stitcht , an engagement platform helping brands create video threads and encouraging consumers to join the conversation. Mike draws from case studies, brand stories and the company’s latest ebook to g...
May 27, 2022•30 min
With 6.8 million adults in the U.S. suffering from generalized anxiety disorder, and only 43.2% receiving treatment, there’s a huge opportunity for tech to step in. This is precisely what Rootd did — they now help 1.7 million users and are a shining example of how you can bootstrap your app to have reach and impact. In episode #466, our host Peggy Anne Salz talks with Ania Wysocka, Founder of Rootd, about bootstrapping, the drive to succeed, and the healing power of mobile technology. Ania also ...
May 19, 2022•32 min
Think TikTok for sports, and then add LinkedIn to help athletes and coaches connect. It’s the winning recipe that has allowed Press Sports to build a committed community of over 250,000 users across 70 countries. In episode #465, part of the special retention marketing series sponsored by CleverTap , our host Peggy Anne Salz talks with Drew Williams , Co-Founder & CMO at Press Sports . He shares how he and his team found their niche — and the inspiration — to create a thriving community. He ...
May 12, 2022•27 min
Finding the best signal strength can be a challenge, but Network Cell Info, one of a portfolio of apps from M2Catalyst, is helping users monitor, measure, and share cell network coverage data. The crowdsourcing approach doesn’t just enable users to have a voice in cell coverage; it also drives engagement and participation by simply being part of the network of users. It’s a winning combination that M2Catalyst Director of Marketing Joshua Shorter says has allowed the company to double the number ...
May 05, 2022•39 min
When Grow.co started its MAU annual conference for mobile acquisition nearly a decade ago, it helped pave the way for “growth marketing” to become a staple in tech jargon. And with MAU’s bold return to Las Vegas as an in-person event after two years of virtual conferences, the focus is now solidly on retention. In episode #463, our host Peggy Anne Salz talks with Adam Lovallo , co-founder of Grow.co , which hosts MAU Vegas , on serial entrepreneurship, networking opportunities, and retention as ...
Apr 28, 2022•37 min
When you’re a financial super app with the largest peer-to-peer lending platform in your country and you’re serving the underbanked and unbanked sectors by making it easy for their SMEs to get a loan, you’re going to run into some challenges. In episode #462, part of the special retention marketing series sponsored by CleverTap , we hear how Koinworks came out fighting fit thanks to a human approach and holistic technology. Our host Peggy Anne Salz talks with Aditya Chintawar , Chief Product Off...
Apr 21, 2022•45 min
Marketing can never be one-size-fits-all, and that goes double if you have a subscription app. To reach potential subscribers in the right context and reinforce the decision to commit to recurring costs requires new thinking, flexible pricing, and a fresh approach to subscription billing models. In episode #461, our host Peggy Anne Salz talks with Jean-François (Jeff) Grang , Co-founder & Chief Product Officer at Purchasely . His company is making it easier for app owners to build a product ...
Apr 14, 2022•33 min
Falling is a serious problem for senior adults, but one app takes on the challenge. Nymbl Science, a top-ranked app in the health and fitness category, harnesses hyper-personalization and a novel approach to training to help users improve their lives. The app pairs simple physical exercise with cognitive brain puzzles to drive a 35% decrease in calls to emergency services for falls and fall-related injuries. It also hyper-personalized messaging to build trust and reach retention rates that are t...
Apr 08, 2022•28 min
If it seems like every brand is marketing on TikTok these days, that’s because it works. But more interest, massive returns, and eye-popping virality have created a complex and crowded space. The fierce competition calls for brave measures and that is where Yoke Network has made its mark with an easy way to connect the right influencers with the right app. The outcome is a robust ecosystem that links app marketers to influencers, and influencers to more apps. In practice, the platform allows bra...
Apr 01, 2022•33 min
Consumer expectations of personalization are at an all-time high. Recent McKinsey research shows that 71% of consumers expect companies to deliver personalized experiences. But is it enough to meet consumer needs and clinch the deal based on a knowledge of past behavior and purchases? Or should companies be bolder and adapt marketing, messaging, and communications to the unique needs of individual customers in real-time? In episode #459, part of the Reimagine Growth series sponsored by CleverTap...
Mar 31, 2022•37 min
If you’ve ever ordered food delivery or hailed a ride in Venezuela, Bolivia, Peru, Chile, Ecuador, or Panama, then you know how ubiquitous Yummy is. They boast a 2,860% year-over-year growth in completed orders. It’s quick and quality service that keeps customers loyal and caught the attention of fast-food chain KFC, which has negotiated an exclusive deal with Yummy in Venezuela. What are their secrets to this massive growth? How does Yummy map events in the app drive repeat purchases and high p...
Mar 17, 2022•31 min
After being driven to build a great app, how do you know it’s a commercial success? And if it is, when and how do you make the call to exit? BlueThrone has a valuable checklist and calculator to help you quantify the value of your app, so you can be ready to sell it off should you decide to cash in and move on. In episode #456, our host Peggy Anne Salz talks with Idan Waller , the Co–founder and CMO of BlueThrone , about exit strategies, app aggregators, and why selling might just help you get b...
Mar 10, 2022•29 min
Can an app that emphasizes authenticity and being straightforward actually succeed in such a crowded space as online dating? Apparently, when you focus on creating a safe experience for women, success comes flying at you. In episode #455, part of our Reimagine Growth series sponsored by CleverTap , our host Peggy Anne Salz talks with Edward Chen , Founder & CEO at HUD , a dating app that’s been growing leaps and bounds by building a delightful—and non-swiping—customer experience for women. T...
Mar 03, 2022•26 min
