Yodel Mobile’s Mick Rigby on Getting Your App Onto the Infinite Growth Loop

Growth loops — those closed systems where monetization and user acquisition merge into a repeating cycle of growth — are powerful systems that break the silos of acquisition, product, and monetization. But how do you get them to work? In episode #472, part of the special retention marketing series sponsored by CleverTap, Mick Rigby, CEO of Yodel Mobile, talks about the Infinite App Growth Loop. Drawing from his long track record  and how using this framework any app can launch and scale their app and, more importantly, keep users coming back.