Impact And Imperative: Why You Need To Become The Connected Marketer

In this episode, Peggy Anne Salz welcomes back Paul Berney, co-founder of mCordis, to talk about the organization's recent efforts and successes in its mission to educate the industry around the rise of the connected individual and the imperative to become The Connected Marketer. Paul takes us through a crash course in understanding the role of mobile in a larger strategy to link up physical, digital and sensorial experiences in order to create stronger emotional connections between our brands and our customers – on their terms. Shahab Zargari also concludes with his hotspot series on influencer marketing - the importance of a smart campaign with actionable goals and proving the ROI.

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