For app marketers with a Utility app, campaigns that build connection and demonstrate how their app provides genuinely useful assistance - when users need it most - are pure gold. Our host Peggy Anne Salz welcomes Cassandra Chernin- Senior Manager Digital Marketing, App Display at HomeAdvisor, the #1 home improvement marketplace connecting homeowners with home service contractors - to discuss the metrics and results you need to achieve when driving loyalty, not app installs, is not the end-goal....
Nov 08, 2017•36 min
Mobile games have cracked the code on marketing and user acquisition to be the biggest and richest app category across both Apple App Store and GooglePlay, which is why app marketers with non-gaming apps are advised to borrow a page from their mobile growth-hack strategies. Our host Peggy Anne Salz catches up with Josh Burns, Founder of DigitalDevConnect, where he works with game developers, game publishers, and service providers in online and mobile, supporting them in key business areas includ...
Nov 01, 2017•34 min
CallerSmart, an award-winning iPhone app and website - and the brainchild of successful entrepreneur Brian David Crane(aka BDC) - uses gamification and game mechanics to grow its community of app fans and users and reward them for their efforts to keep over 600 million U.S. phone book listings accurate and up-to-date for everyone. Our host Peggy Anne Salz catches up with BDC to discuss the details of his growth strategy, which helped CallerSmart - dubbed "turned up caller ID" by BuzzFeed - build...
Oct 25, 2017•34 min
A good creative can make or break your mobile ad campaign, so you need to test and assess when you have a winner or miss by a mile. Our host Peggy Anne Salz welcomes Katherine Knight - Mobile Hero and Director of Marketing at Zoosk, the dating service that also has the number one dating app in the Google Play store, to discuss her unique approach to A/B testing for success. Katherine, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also candidly shares key le...
Oct 18, 2017•35 min
Providing your app users an opportunity to do good can result in a 4X increase in what they spend on in-app purchases across the board. Our host Peggy Anne Salz welcomes Rachel Cook, founder of Play Seeds, to discuss the new microlending model that incentivizes users to spend more in the app by showing them how the money is put to good use helping people around the world. Rachel provides research and case studies that show Seeds users spend up to 60% more knowing they are also helping others, an...
Oct 11, 2017•31 min
Our host Peggy Anne Salz catches up with Drew Frost, Sr. Product Marketing Manager at Sam’s Club, to discuss how marketers must optimize the mobile app user journey their app offers by removing friction and increasing convenience. Drew, a Mobile Hero recognized by Liftoff for his app marketing and UA expertise, knows this first-hand from overseeing Scan Go, the extremely popular Sam’s Club app that consistently receives high ratings from highly engaged users. Support this podcast at — https://re...
Oct 04, 2017•32 min
Our deep-dive into the top tips from real-life Mobile Heroes, recognized by Liftoff for their app marketing and UA expertise, continues with Annica Lin, Senior Acquisition Manager at Stash Invest, who shares how you can set up a daily routine to review performance across all your channels. She also lifts the lid on the data and KPIs you need to watch in order to recognize and optimize the channels that drive the best results. A show chock-full of actionable advice you don’t want to miss! Support...
Sep 20, 2017•31 min
Mobile advertisers and app developers are warming up to playable ads, a new and effective format that allows players to try out your game before they commit to your app. Our host Peggy Anne Salz discusses why playable ads work so well and how you can create a winning strategy with Dan Greenberg, Chief Design Officer at IronSource where he oversees everything related to design and creative at the company, from client ad creative, to company branding. In addition to managing ironSource's in-house ...
Sep 13, 2017•34 min
Our host Peggy Anne Salz kick off a new season of interviews with mobile marketing experts with Matthew Hrushka, a recognizedMobile Hero and Mobile Marketing Manager at Rosetta Stone, the education technology software company that develops language, literacy and brain-fitness software in 30 languages. Matthew shares how he draws from the data to recognize quality app users and - more importantly - ensure the right marketing creative is shown to the right audience the right point in the funnel. S...
Aug 30, 2017•29 min
Creatives can make or break your mobile ad campaign, so it pays to test and optimize in order to achieve the best results. Our host Peggy Anne Salz catches up with Jan Heumueller, a managing director at TabMo, a leading creative mobile buying platform that for mobile inventory helping marketers to make the match between the creative they present and the audience they want to engage. Jan reveals real-life case studies and top tips to highlight critical do’s and don’ts marketers across all busines...
Aug 30, 2017•32 min
In this episode, our host Peggy Anne Salz catches up with Ian Naylor, Founder and CEO of AppInstitute, to deep-dive into the misconceptions small businesses have about apps and talk through the benefits and fallbacks of a DIY approach to app building. Using a drag-and-drop app builder solution such as AppInstitute allows small biz to make an app without knowing a single line of code. Ian also discusses the real value of mobile apps and websites - noting that websites may solve discoverability, b...
Aug 23, 2017•33 min
Today on Mobile Presence Ian Naylor from Appinstitute joins our host Peggy Anne Salz. Ian Naylor is the founder and CEO of AppInstitute, one of the world’s leading DIY App Builders (over 70,000 apps built). Naylor has founded, grown and sold 4 successful internet and technology companies during the past 18 years around the world. He gives seminars as an expert authority on startup mobile app trends, development, and online marketing and has spoken at numerous industry events including The Great ...
Aug 23, 2017•33 min
Our host Peggy Anne Salz catches up with Jason Soto, director of marketing at MobileSoft Technology, a mobile application development company, to discuss how small business can get their apps in the hands of their customers and the custom features that can help small business owners engage, interact and retain their customer base. Jason also walks through examples showing how business verticals - such as restaurants - are using apps to get a leg up on the competition. Support this podcast at — h...
Aug 16, 2017•35 min
Today on Mobile Presence Peggy is Joined by Jason Soto From Mobile Soft. Jason's career has never been a job to him. He enjoys what he does. Jason has had the opportunity to significantly contribute to a number of powerful corporations with innovative products that have created historical corporate movements in our modern business world. His contributions have been in the areas of corporate and consumer marketing, strategic business management, technical consulting and organizational development...
Aug 16, 2017•35 min
Today on Mobile Presence out host Peggy Anne Salz is joined by Eran Kinsbruner Technical Evangelist at Perfecto a mobile software testing company to talk about the latest mobile trends in testing. Eran is an expert in mobile testing, author of the digital quality handbook, thought leader, speaker and author of the quarterly digital test coverage index report (Factors Magazine). Also the author of the Digital Quality Handbook book, and a monthly columnist at InfoWorld.com . Eran specailizes in Ne...
Aug 09, 2017•29 min
Mobile moves fast, and even the best development teams can hit a wall when it comes to finding ways to optimize and plan testing that works and - ultimately - improves delivery speed and app quality. Our host Peggy Anne Salz welcomes Eran Kinsbruner - Technical Evangelist at mobile software testing company Perfecto and renowned author of the Digital Quality Handbook - to discuss testing trends, best practices and approaches to optimization and automation that companies need to have top of the ag...
Aug 09, 2017•29 min
Our host Peggy Anne Salz walks through what you need to know to produce amazing content - just using an iPhone - with Julie Ryan, Managing director and producer of MK1 Productions. Julie has a long and impressive track record in film and drama, best known for producing the box office smash hit The Young Offenders, the fastest Irish film to reach the one million mark last year and now available in over 180 countries on Netflix. She discusses how she created the new TV Drama Are You Free, a pilot ...
Jul 26, 2017•33 min
Our host Peggy Anne Salz and guest Jonathan Kay, co-founder of Apptopia, discuss new use cases for data to power your app marketing and why marketers should pay more attention to Pinterest. Drawing from a popular blog published by Apptopia, a competitive intelligence provider for players in the app economy, Jon reveals the data-driven opportunities marketers can harness - across Pinterest and other networks - to connect with users and drive conversions. Support this podcast at — https://redcircl...
Jul 19, 2017•31 min
Our Host Peggy Anne Salz wraps up our series showcasing UA experts and expertise with Aurelie Genet, Liftoff Mobile Hero and Mobile Marketing Lead at Trainline, the world’s leading independent digital rail platform - selling train tickets over 24 markets - that also offers a mobile utility app. Aurelie draws from her background working at a wide variety of mobile companies to highlight key differences in UA approaches depending on the app you have and the value you offer. She also deep-dives int...
Jul 12, 2017•29 min
How can you get featured in the Apple App Store? What is the best approach to pitch your app? When should you cut your price, or offer your app for free? These are a few of the topics our host Peggy Anne Salz explores with Steve P. Young, founder of Appmasters, the ASO and mobile growth consultancy helping app companies drive high volumes of downloads on a limited budget. Following the release of her latest ASO Practitioner’s Report with VentureBeat Insights, Peggy and Steve talk shop, discuss t...
Jul 06, 2017•29 min
Today on Mobile Presence Peggy welcomes welcome Marc Atiyeh. Marc leads Strategy at Clarity Money where he focuses on growth efforts from User Acquisition, Operations, Partnerships, and Marketing. Prior to joining Clarity Money, he was the Head of Growth at Paribus where he oversaw the growth of the company from 10,000 users to 1,000,000 in less than 12 months. They talk about every demographic in the app world and give you a few tips on how to reach specific ones. Support this podcast at — http...
Jun 28, 2017•32 min
Host Peggy Anne Salz from MobileGroove welcomes John Koetsier - journalist, analyst and futurist - to discuss his recent research into the relationship between mobile apps, which allow immediate connection between companies and customers, and the level of success Fortune 1000 companies have achieved on the financial markets. He reveals compelling reasons why “winning in mobile means winning” and explains why over half (65.4%) of companies that demonstrate financial success are also leading their...
Jun 21, 2017•31 min
Host Peggy Anne Salz continues her tour of Mobile Heroes and UA experts with Marco Esposito and Faisal Hammad, International Mobile Marketing Managers at Delivery Hero, who take her on a candid and constructive deep-dive into into the creatives and conversations they use to target and retarget people who may only be intending to order meals. They also discuss their relationship with each other and how they recommend app marketers and UA managers build strong ties with ad partners based on trust....
Jun 14, 2017•34 min
Today on Mobile Presence your host Peggy Anne Salz is Joined by Faisal Hammad Marco Esposito of Delivery Hero. The company was founded in Berlin in 2011, Delivery Hero is a worldwide network of online food ordering sites, operating in 21 countries and with over 73,000 restaurant partners. Delivery Hero operates in Germany, UK, Austria, South Korea, Sweden, Finland, Poland, Australia, Switzerland, China, India, Colombia, Mexico, Argentina, Chile, Uruguay, Brazil, Peru, Venezuela, Panama and Puert...
Jun 14, 2017•34 min
Host Peggy Anne Salz catches up with Sami Khan, Senior Director of Marketing at Acorns - a micro-investing company changing customer behavior around financial planning and savings - to discuss creatives, campaigns and calls-to-action that get the attention - and the respect - of Millennials. Sami lifts the lid on the approaches that allowed him to scale using Facebook app install ads and reviews what marketers need to know about platforms, including Snapchat and Pinterest, to leave a lasting imp...
Jun 07, 2017•32 min
Show host Peggy Anne Salz catches up with Evelyn Tong, a recognized Mobile Hero and User Acquisition Manager at letgo – the leading secondhand marketplace app– to discuss why app marketers are looking beyond last-click attribution to optimize mobile campaigns and results. Evelyn also shares top tips to help app marketers achieve amazing ROAS (Return On Ad Spend) and impressive engagement rates by using more touch points (and data points) to connect with app users at a much deeper level. Support ...
May 31, 2017•29 min
LTV - or Lifetime Value - is the “king” of app metrics and what companies must calculate if they are want to achieve success for their app and fund growth for their business. Our host Peggy Anne Salz catches up with Martin Macmillan, founder of Pollen VC, a FinTech with offices in London and San Francisco, who discusses the company’s new LTV Calculator. Just 60 seconds - the time it takes to use the tool - can give app companies insights into the revenue they can earn and a window into app cash ...
May 24, 2017•24 min
Today on Mobile Presence our host Peggy Anne Salz is joined by Martin Macmillan. He is the founder of Pollen VC, a FinTech with offices in London and San Francisco that provides app developers and companies early access to revenues they’ve earned from the app stores. They talk about LTV, which is called the mother of all metrics. They dive into what took developers so long to get their head around it, and how to define or calculate it as well. Support this podcast at — https://redcircle.com/mobi...
May 17, 2017•24 min
Today on Mobile Presence your host Peggy Anne Salz is joined by Thomas Hadjadj. He is responsible for paid acquisition at Meetic ,known in the US as Match.com. They discuss his company's journey from web to mobile and then mobile app. He sights the uptick in revenue for dating sites ad space. Playable ads are a buig focus and what does he see out there that has the most potential or excites him the most in the mobile market. Support this podcast at — https://redcircle.com/mobile-presence8298/exc...
May 17, 2017•27 min
Dating apps represent some of the highest grossing non-gaming apps in the App Store, proof that they understand performance marketing better than most. Our host Peggy Anne Salz catches up with Thomas Hadjadj, a recognized Mobile Hero and Head of Display Europe at Meetic -Europe's largest dating service and one of 45 dating brands within the Match Group. Why do dating apps excel in using paid campaigns to acquire users who keep coming back to the app? How do they engage and re-engage users on cha...
May 17, 2017•27 min
