Kevin, Bekah, and Lauren are back with a deep dive into the creative process behind the rebrand of Laser Centre of Marin. From fonts and lithography to sailboats and camcorders, they break down the thinking behind every choice. You’ll hear how this med spa’s unique history and loyal patient base shaped the new identity, and why designing for an older demographic doesn’t mean sacrificing style. Whether you’re into design, branding, or med spa marketing, this behind-the-scenes episode is packed wi...
Jun 24, 2025•27 min
Kevin and Mitch are back on the Med Spa Marketing Group Chat to break down how to stop wasting marketing dollars and start driving real patient growth. They share their latest thinking on budget allocation, the evolving role of paid social, and why some practices are still overspending on outdated tactics. From digital-first strategy to underused direct mail, this episode is a crash course in prioritizing ROI with limited resources. The guys also dig into TV, billboards, and how to balance brand...
Jun 16, 2025•34 min
In this episode of Med Spa Marketing Group Chat, Lauren, Bekah, and Katrina kick off summer by discussing the hottest trends in social media content for med spas. From the viral "propaganda" trend to the six-syllable challenge, they explore how easy it can be to create engaging filler posts. They also dive into the importance of educating clients about common misconceptions, like the debate over SPF, while having fun with trendy audio clips. The trio also highlights June's Acne Awareness Month a...
Jun 09, 2025•14 min
Kevin and Mitch dive into the AI tools actually transforming med spa marketing—from writing compliant ad copy to building smart automations with ChatGPT, Deep Search, and 11 Labs. They talk prompt engineering, the difference between emojis and strategy, and why your prompts matter more than your panic. Plus, they tackle where AI is headed (spoiler: it’s not replacing your job, but it might book your appointments). From custom avatars to instant video voiceovers and API hacks in Go High Level, th...
May 26, 2025•36 min
In this episode, Mitch and Kevin dive into the behind-the-scenes journey of transforming raw marketing chaos into real-time clarity. They talk through the uphill battle of data tracking in the med spa space—where disconnected systems, HIPAA compliance, and manual reporting made performance tracking a nightmare. You’ll hear how they moved from spending days compiling KPIs to building a dynamic, automated dashboard using tools like ChatGPT, Google Sheets, and Looker Studio—slashing a $20K/month pr...
May 19, 2025•27 min
In this episode, Kevin and Mitch dive deep into real data on Google Business Profile (GBP) performance and whether it could be the most overlooked yet highest-ROI lever in med spa marketing today. From years of tracking partner data, they compare the effectiveness of SEO, paid search, and GBP — with some surprising results. You'll hear how a one-time GBP optimization brought in double the revenue of an ongoing SEO strategy, and why reviews, service listings, and localized keyword use make all th...
May 12, 2025•30 min
From Mother’s Day to National Sunscreen Day, May is packed with opportunities—and Bekah and Katrina are here to help you make the most of them. In this episode, they walk through creative ways to build content around May’s national holidays, including Skin Cancer Awareness Month, Nurses Week, Cinco de Mayo, and Memorial Day. You’ll hear their favorite promo ideas, like hydrofacial bundles and SPF giveaways, plus tips for turning seasonal awareness into engaging posts and campaigns. They also div...
May 05, 2025•21 min
AI takes center stage as Chris Balbi joins the MSM crew live from the Medical Spa Show to unpack how artificial intelligence is transforming aesthetics marketing and patient conversion. From ChatGPT-generated beauty reports and contact-wall lead magnets to viral video editors and voice tools like 11 Labs, Chris shares the exact systems he uses to attract new patients—and the results speak for themselves. The group dives into everything from deepfakes and AI hallucinations to ethical concerns, au...
Apr 21, 2025•26 min
Bekah, Lauren, and Katrina dive into one of the most common questions in the med spa world—how to grow your social media following. From defining the why behind follower goals to executing strategies that actually work, the trio shares personal experiences and practical tips. Katrina opens up about her journey managing Esthetic Center’s growth from 200 to nearly 50,000 followers, including how launching an influencer program changed the game. They emphasize engagement over vanity metrics, outlin...
Apr 14, 2025•23 min
The team at Alpha Aesthetics Partners dives deep into their first rebrand project for a partner med spa, sharing a behind-the-scenes look at the transformation of Anne Therese Aesthetic Medicine. See the new site they designed and developed from scratch: https://www.annetherese.com Kevin, Bekah, and Lauren explore the strategic decisions behind the rebrand, from performance-driven insights to typography choices and photography direction. They discuss how real people and real stories shaped the w...
Apr 08, 2025•28 min
April is here, and the girls are back to chat all things trending—from birthday vibes and Instagram woes to fresh content ideas for the season. Lauren shares the fun (and chaos) of having a Tax Day birthday, while the group dives into Instagram updates, ranting about glitchy features and celebrating small wins like the new pause option. They share fun Easter-themed content ideas (yes, paying in eggs is on the list), creative giveaway strategies, and trends like “the feminine urge” and “she doesn...
Mar 31, 2025•20 min
Kevin, Rebekah, and Mitchell dive into the GLP-1 chaos sweeping the aesthetics world. As FDA announcements threaten to halt compounders, the team explores what this means for med spas caught in the uncertainty. They share how the volatility of semaglutide is reshaping patient journeys and discuss their new program, Cinch—a branded, offsite weight loss solution designed to navigate this moment. Rebekah highlights how GLP-1 patients often enter aesthetics for the first time, presenting a unique op...
Mar 24, 2025•33 min
In this episode of Med Spa Marketing Group Chat , Kevin and Bekah take listeners behind the scenes of their trip to Delaware for the launch of Mint & Needle as Alpha Partner 013. From the coastal charm of Lewes to the bustling energy of Middletown, they capture the essence of Mint & Needle’s brand and its powerhouse founder, Brandi Gregge. Brandi’s journey is nothing short of inspiring—she’s Alpha’s youngest partner, a relentless go-getter, and a master injector with an unwavering commit...
Mar 18, 2025•30 min
Happy March! In this episode, the team welcomes the new month with discussions on time flying by, spring cleaning, and fun ways to revamp skincare routines. They dive into the quirky ways people visualize months, share thoughts on decluttering, and highlight must-have spring skincare essentials like vitamin C products. They also brainstorm creative Saint Patrick’s Day promotions, including fun client engagement ideas like wearing green for a special reward. Plus, they discuss trending social med...
Mar 03, 2025•21 min
Responding to leads within five minutes can make or break your med spa’s booking rate. A shocking statistic from Allergan’s digital consultant reveals that after just six minutes, your chance of connecting with a potential client drops by 90x. In this episode, the team explores how automation and AI-driven tools can recover lost leads, optimize response times, and maximize revenue—without increasing ad spend. Learn how a med spa recovered 543 leads and generated $47,000 by implementing a simple ...
Feb 21, 2025•20 min
Managing a referral program sounds simple—until you try to make it work. In this episode, the team dives deep into their journey of trial and error with referral programs, sharing past failures and a breakthrough strategy that’s delivering real results. Mitch, Kevin, and Lauren discuss the challenges of tracking referrals in the med spa industry, the complexities of EMR integration, and how they finally simplified the process. From beta tests to legal considerations, they break down how a well-s...
Feb 17, 2025•29 min
In this episode of "Med Spa Marketing Group Chat," Kevin, Mitch, and Lauren explore an innovative approach to provider-centric marketing that has been delivering impressive results. With Alpha Aesthetics Partners aiming for 10% growth, the team discusses how to efficiently ramp up new providers and optimize their bookings through hyper-personalized campaigns. By shifting from practice-wide promotions to provider-specific offers, they discovered a 200% decrease in cost per booking—a game-changing...
Feb 10, 2025•23 min
In this episode of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren dive into the latest social media updates shaking up the aesthetics industry. From TikTok’s brief ban panic to Instagram’s new features, they break down what these changes mean for med spas and how to stay ahead of the curve. The hosts explore Instagram’s biggest updates, including three-minute Reels, a redesigned grid layout, and new editing tools designed to keep content creation seamless. They discuss how long-form ...
Feb 01, 2025•30 min
In this episode of "Med Spa Marketing Group Chat," Kevin and Bekah take listeners behind the scenes of their trip to Albuquerque, New Mexico, for the launch of Flawless as Alpha Partner 012. From the moment they step into the practice, they are captivated by its striking aesthetic—bold colors, curated art, and an atmosphere that seamlessly blends creativity and luxury. They meet Flawless founder Heather, whose passion for both art and aesthetics is reflected in every detail of the practice. Beyo...
Jan 29, 2025•24 min
In this episode of Med Spa Marketing Group Chat, Kevin and Bekah take listeners behind the scenes of their recent trip to New Hampshire, where they captured stunning content for Inbloom Health and MediSpa’s official launch as Alpha Partner 011. They share heartfelt stories about their first impressions of the charming Londonderry practice, complete with scenic adventures, authentic interviews, and unforgettable moments with Dr. Tanya Lawson and her incredible team. From the beauty of the practic...
Jan 08, 2025•26 min
In this episode of "Med Spa Marketing Group Chat," Bekah, Lauren, and Mitchell come together to celebrate an incredible 2024 while looking ahead to what’s next in 2025. The team dives into the year’s biggest wins, from quadrupling campaign productivity and scaling landing pages to hosting quarterly content shoots that elevated marketing strategies across all partner practices. They also reflect on the lessons learned, like the power of authentic content, the impact of collaborative teamwork, and...
Dec 30, 2024•28 min
In the latest episode of "Med Spa Marketing Group Chat," Bekah and Katrina dive into the exciting social media trends and creative ideas for December! From holiday-themed gift guides to top-performing audio trends, they share insights to keep your med spa’s social content fresh, festive, and engaging during this busy season. The conversation explores how to lean into the holiday spirit with authentic behind-the-scenes content, creative gift ideas, and lighthearted trends like Spotify Wrapped-ins...
Dec 09, 2024•29 min
In the latest episode of "Med Spa Marketing Group Chat," Kevin and Bekah dive into the behind-the-scenes of their recent marketing content shoot at CAMI, the Carolina Age Management Institute in Huntersville, North Carolina. Led by Dr. Stephen Giordano, CAMI impressed with its large, tight-knit team and culture that felt like home for Kevin and Bekah. They share their first impressions of the picturesque lake town, the welcoming energy of CAMI’s staff, and the joy of collaborating with such a dy...
Dec 03, 2024•26 min
In Episode 043 of "Med Spa Marketing Group Chat," Kevin welcomes Brandon Pearson, Chief Business Development Officer at Studio III Marketing, to discuss the art and strategy behind effective branding in the aesthetics industry. Brandon shares insights on creating personalized branding that conveys trust and authenticity, the importance of timeless design, and how stunning before-and-after photos elevate a practice’s online presence. They explore the balance between creative storytelling and data...
Nov 19, 2024•39 min
In Episode 042 of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren are back with the latest social media trends for November 2024. The hosts dive into what’s trending, what’s fading, and creative video ideas for Instagram. They cover exciting new updates like the ability to add music to both photos and videos in your carousel posts and highlight creative ways to use the expanded 20-photo carousel feature for your clinic's end-of-month photo dumps. They also share tips on how to engage ...
Nov 04, 2024•21 min
In Episode 041 of "Med Spa Marketing Group Chat," hosts Kevin and Bekah are joined by Jason Johnson from Simple Studios for a deep dive into the world of aesthetic photography. Jason shares his journey from a traveling photographer for Allergan to launching Simple Studios, a company dedicated to elevating the quality of before-and-after photos in aesthetic practices. They discuss the importance of high-quality images as a powerful branding and marketing tool in the aesthetic industry. Key takeaw...
Oct 28, 2024•32 min
In this episode of "Med Spa Marketing Group Chat," host Kevin Balzer chats with Justin and Harmony from Cosmetic Lane, a marketing agency in the medical aesthetics industry. Recorded live at Aesthetic Next, they discuss how Cosmetic Lane creates viral content by blending high and low production videos and tapping into cultural moments and celebrity trends. Justin shares his journey into aesthetics, while Harmony talks about using relatable content to educate patients. Key takeaways include using...
Oct 07, 2024•26 min
In the latest episode of Med Spa Marketing Group Chat , Katrina and Bekah break down the top social media trends for October 2024. They dive into what’s trending, what’s fading, and share creative video ideas for Instagram that will help med spas stand out this fall. From spooky season puns like “Bootox” to leveraging popular audio from shows like Gilmore Girls and Gossip Girl , this episode is packed with ideas on how to maximize your social media presence. The hosts also discuss the shift away...
Sep 30, 2024•20 min
In the latest episode of "Med Spa Marketing Group Chat," Kevin and Bekah dive into the ins and outs of starting a podcast and why it’s an essential tool for content creation and building trust with your audience. Recorded live at Aesthetic Next 6.0, they reflect on their own podcasting journey, offering insights into the benefits of podcasting for med spa owners, clinicians, and anyone in the aesthetics industry. From practical tips on equipment and recording software to strategies for creating ...
Sep 23, 2024•29 min
In the latest episode of Med Spa Marketing Group Chat , Bekah and Kevin record live at Aesthetic Next 6.0 with returning guest Chris Balbi. Chris shares valuable insights into scarcity marketing and how creating urgency can generate impressive revenue for med spas. He discusses a recent success where a one-day promotion brought in over $275,000, offering tips on how to time emails, social posts, and texts to boost engagement without overwhelming clients. The conversation also dives into the risk...
Sep 16, 2024•15 min
