060: May 2025 Social Media Trends

From Mother’s Day to National Sunscreen Day, May is packed with opportunities—and Bekah and Katrina are here to help you make the most of them. In this episode, they walk through creative ways to build content around May’s national holidays, including Skin Cancer Awareness Month, Nurses Week, Cinco de Mayo, and Memorial Day. You’ll hear their favorite promo ideas, like hydrofacial bundles and SPF giveaways, plus tips for turning seasonal awareness into engaging posts and campaigns. They also dive into trending Reels formats, share pun-filled captions, and introduce “Edits,” Instagram’s new video editing app that makes content creation faster and easier than ever. Whether you’re looking for caption inspiration or ways to appreciate your team, this episode has something for every med spa marketer.

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