049: February 2025 Social Media Trends
Episode description
In this episode of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren dive into the latest social media updates shaking up the aesthetics industry. From TikTok’s brief ban panic to Instagram’s new features, they break down what these changes mean for med spas and how to stay ahead of the curve.
The hosts explore Instagram’s biggest updates, including three-minute Reels, a redesigned grid layout, and new editing tools designed to keep content creation seamless. They discuss how long-form video is gaining traction, the return of hashtags for searchability, and the impact of Instagram’s upcoming app, “Edits.” Plus, they share trending content ideas—from baby photo challenges to the “What’s Your Beauty Secret?” trend—so med spas can boost engagement and showcase their teams in a fun, relatable way.
With Valentine’s Day around the corner, they also highlight creative campaign ideas, from lip filler promotions to event-driven marketing. Whether you’re a provider, social media manager, or med spa owner, this episode is packed with insights to keep your content fresh and engaging.
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