058: What It Takes to Grow a Real Following

Bekah, Lauren, and Katrina dive into one of the most common questions in the med spa world—how to grow your social media following. From defining the why behind follower goals to executing strategies that actually work, the trio shares personal experiences and practical tips. Katrina opens up about her journey managing Esthetic Center’s growth from 200 to nearly 50,000 followers, including how launching an influencer program changed the game. They emphasize engagement over vanity metrics, outline a 30-minute daily growth strategy, and discuss how content consistency builds trust. Whether it's responding to DMs, posting stories, or just staying active, every action counts.

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