059: Using AI to Grow Your Med Spa – A Conversation with Chris Balbi

AI takes center stage as Chris Balbi joins the MSM crew live from the Medical Spa Show to unpack how artificial intelligence is transforming aesthetics marketing and patient conversion. From ChatGPT-generated beauty reports and contact-wall lead magnets to viral video editors and voice tools like 11 Labs, Chris shares the exact systems he uses to attract new patients—and the results speak for themselves. The group dives into everything from deepfakes and AI hallucinations to ethical concerns, audience backlash, and the irreplaceable human touch.

With plenty of humor, sound effects, and honest conversation, this episode proves that AI isn’t here to replace providers—it’s here to empower them.

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