Send me a message Time for some clarity. We talk quite a bit about "being consistent." You hear it from me, often, right here on this show. "Be consistent! The magic is in the consistency!" While that is 1000% true, many of you are probably wondering exactly what you should be doing consistently. Naturally, you need to be doing the right things consistently. This week, we're joined by David Greenspan, host of the Mindshare Podcast, keynote speaker, and brilliant real estate marketer. He also hap...
Oct 17, 2019•50 min•Ep. 95
Send me a message At some point, Realtors at all levels will need to get someone else to help them with the workload. If you want to grow your business past a certain level, you must get help. But how? How do you find the right people? How do you know how to compensate them? How do you train that first partner or employee? Wouldn't it be awesome to have access to one of the best consultants and recruiters in the real estate industry? Someone willing to share their knowledge and expertise on hiri...
Oct 10, 2019•1 hr 11 min•Ep. 94
Send me a message If you say the wrong things, or say them the wrong way, you'll never attract as many buyers and sellers as you should be. On this week's episode, you'll learn what to never say in your marketing to potential clients. Potential clients are judging us, in every way possible. As they should! They're always sizing us up to find out if they want to hire us as their real estate agent. Do we know what we're doing? Are we good at what we do? Will we be tolerable to spend the next month...
Oct 03, 2019•32 min•Ep. 93
Send me a message Instagram Stories and Facebook Stories may just be the perfect medium for building your real estate business and making personal connections with potential clients. PLUS... I'm doing something really exciting and special at the end of the show, so stay tuned throughout. This week you'll learn how Realtors and real estate brokers can and should be using Instagram Stories to get more clients. You'll hear which apps I love using to create better Instagram Stories and which apps I ...
Sep 26, 2019•45 min•Ep. 92
Send me a message Realtors are like general contractors. We oversee the entire real estate transaction on behalf of our clients. Part of that is choosing the other players in the transaction, like our "subcontractors". We have a say in the mortgage lender that our client chooses, and tey rely on us to recommend a title company or closing attorney to handle the paperwork, record the sale, and distribute the $ where it needs to go. Our role in the real estate transaction is crucial, and the partne...
Sep 19, 2019•45 min•Ep. 91
Send me a message Analysis paralysis is a real thing. We all suffer from it to a certain extent. But not all of us let is stop us from taking action and implementing the strategies we want to implement. But most of us do! Most of us get so overwhelmed by all the options out there that we do nothing. It reminds me of the quote "the confused mind does nothing." Truer words have never been spoken. This week, I'm giving you permission, to give yourself permission, to forget all the shiny objects and...
Sep 12, 2019•38 min•Ep. 90
Send me a message Right now, today, it's pretty much a requirement that Realtors produce video to some degree. It's 2019, only a few months away from 2020! If you don't have a great online presence in a way where potential clients can SEE you, get to know you, and make a connection with you, then it's just a matter of time before you go out of business. If you can't be seen, you literally don't exist. Video is the medium that makes you visible in the most powerful, impactful way possible, short ...
Sep 05, 2019•1 hr 12 min•Ep. 89
Send me a message Yet another open, honest conversation about the stuff that actually matters to real estate agents. This week, Kevin Kauffman joins us to talk about iBuyers, and whether they should be feared or embraced by real estate agents. Once you have the full story and have a better understanding of how iBuyers like Opendoor, Zillow Offers, and Offerpad work, you may be have a very different opinion than you thought you would. If you only read the headlines, iBuyers are taking over and pu...
Aug 29, 2019•1 hr 12 min•Ep. 88
Send me a message This could be my #1 favorite episode of the podcast yet. It was supposed to be about Facebook Ads for real estate agents , but ended up being soooo much more. How much does it cost you to acquire a new client? How much are you you worth per hour? Your answer to these questions are not nearly as important as actually knowing the answers. Despite the simplicity of the questions, virtually no agent I’ve ever spoken to knows the answer. Our special guest is Grant Wise, one of the r...
Aug 22, 2019•1 hr 14 min•Ep. 87
Send me a message At the recent Inman Connect Las Vegas conference in July 2019, there was a noticeable shift in focus from thought leaders, top producers, and real estate executives on stage. The discussion has noticeably pivoted away from technology and tools to relationships. Relationships are at the center of any thriving, growing real estate business. As we discuss with special guest Bill Risser, all the technology, tools, and platforms out there are simply nothing more than tools to create...
Aug 15, 2019•1 hr 5 min•Ep. 86
Send me a message Would you ever sue a seller to compel them to accept an offer, simply so that you got paid your commission? This is just one question and situation out of many that we discuss this week with special guest Byron Lazine, co-host of the Real Word Podcast. The real estate industry is changing right under our feet, and countless Silicon Valley tech behemoths have taken aim at disrupting how our industry works. One of the reasons is that they see a broken system, with so much money t...
Aug 08, 2019•1 hr 4 min•Ep. 85
Send me a message Fear and scarcity-thinking prevents many real estate agents from ever networking with other fellow agents, especially at a local level. They don't ever connect with other Realtors because they're worried that "their competitors may see what they're doing and copy it." As you'll learn this week, thinking this way is not only outdated and wrong, but it's leaving a ton of money on the table for you and your potential clients. Brody Saunders, the Founder of IdealEstate, joins us to...
Aug 01, 2019•56 min•Ep. 84
Send me a message Local events can be powerful for growing your business. However, many Realtors never attempt their own local event because they don’t know where to start, or they have misconceptions about what is required. Usually they think it *must* cost a ton of money, and they let the lack of budget prevent them from getting started. But as you’ll hear from our special guest, Neil Mathweg, a successful local event doesn’t necessarily need all the fancy stuff you think it does. Neil has bee...
Jul 25, 2019•53 min•Ep. 83
Send me a message Ever wonder what it takes to sell 100+ homes year after year? This week’s interview is incredible, with so much gold shared. Our guest this week is Ricky Carruth, the #1 Remax agent in Alabama for 2 straight years, author of two books, and founder of the free Zero to Diamond coaching program. With so many different tools available for real estate agents and loan officers, and so many different voices recommending different strategies, it’s easy to get overwhelmed with too many ...
Jul 18, 2019•1 hr 5 min•Ep. 82
Send me a message Selling a “luxury home” is the dream for anyone with a real estate license, but there are SO many misconceptions. We grew up watching movies and TV shows with gorgeous, never-ending mansions. We now scroll Instagram oogling over luxury homes. We all do it, whether you’re a real estate agent or not. Just look at the popularity of the Million Dollar Listing tv show. Before that it was MTV Cribs, the Fabulous Life, and Lifestyles of the Rich and Famous. But how about SELLING a lux...
Jul 11, 2019•57 min•Ep. 81
Send me a message It all started with writing one article and getting it published in Inman News, a major real estate industry media outlet. But even before that, I was inspired to write the article after a random video I saw on Facebook by some dude named Gary Vee, who I had not heard of at the time. When we look back at our life and career, it’s amazing to see how one seemingly insignificant event or meeting led to a completely different path. But when you’re living it, making one decision aft...
Jul 04, 2019•27 min•Ep. 80
Send me a message When you get business organically from Google, life is good! Take it from someone who built their local real estate business on Google, nothing beats an organic (aka FREE!) lead who found you on Google! Obviously everyone wants to be found on Google whenever someone searches for a local real estate agent, but we can’t all be winners, now can we!? You can launch a website, blog your ass off for months, become a pro at SEO and paid traffic strategies (like Facebook Ads ), which d...
Jun 27, 2019•1 hr 1 min•Ep. 79
Send me a message You may have heard that in order to be successful in business, in real estate or elsewhere, you should find what you love doing or talking about, and build a business around it. It makes sense, you’ll stick with it long enough to win if you love doing it. But HOW do you do that exactly, especially if you’re a real estate agent? How can you sell more homes by focusing on what you love doing or talking about? This week we talk to Sean Mitchell aka the Tesla Realtor , a real estat...
Jun 20, 2019•1 hr 6 min•Ep. 78
Send me a message Know anyone who simply goes Live on Facebook way too much, and talks for too long? Have you ever turned off Facebook notifications from a friend of yours after they did a Facebook Live video? Have you ever tuned someone out because their FB Live’s are just plain boring? Or on the flip side, maybe you religiously tune in to your favorite weekly Facebook Live “show” because it’s always entertaining or educational in some way? Real estate agents are using Facebook Live wrong, and ...
Jun 13, 2019•1 hr 15 min•Ep. 77
Send me a message You may disagree with this but the way I see it, we’re doing ourselves a huge disservice by telling people that we are “real estate agents.” See here’s the thing; Realtors don’t have the best public perception. The average person questions whether or not they even need us. They’re irritated and annoyed by real estate agents because they’ve been harassed, spammed, and bothered by some of our overzealous, needy colleagues. Go ahead and Google “Why do Realtors…” and then read the ...
Jun 06, 2019•33 min•Ep. 76
Send me a message Even though Realtors help buyers and sellers navigate the biggest financial transactions of their lives, the vast majority of Realtors still live commission check to commission check themselves. Despite the possibility of such large paydays, most Realtors still fully rely on closing the next deal in order to make a living. Even the most successful real estate agents, those with a nice buffer of cash in the bank, still have a huge vulnerability… if they ever stop showing homes a...
May 30, 2019•47 min•Ep. 75
Send me a message This week, we're talking to the marketing mastermind behind the latest viral real estate video, "Old Town Realtor," Bob Tompkins in Greenville, SC. To learn how to create impactful video content that ultimately leads to sales, DO NOT miss this interview with the star of "Old Town Realtor" Bob Tompkins to learn about bringing your personal branding vision to life. By now you know that personal branding and sharing our passions and things we love with the world is what really att...
May 23, 2019•48 min•Ep. 74
Send me a message Ideas are good, plans are better but execution is what differentiates Realtors. The most successful real estate agents identify likeminded mortgage partners and invest time and energy into building those relationships. When speaking to Phil Treadwell, Host of Mortgage Marketing Expert Podcast and VP/Area Manager of Highlands Residential Mortgage about what he thinks is the biggest mistake mortgage lenders see real estate agents making, his answer was simple; not taking the time...
May 16, 2019•1 hr 4 min•Ep. 73
Send me a message I bet you've never thought of this before! This week I learned a very clever new strategy and use for Facebook Ads. It's awesome! When you think about Facebook Ads, most of us immediately think that getting leads is their primary value. Rightfully so, Facebook Ads are a fantastic way to produce real estate leads. But what gets lost in the conversation is what else they can do. When you boil it down, the Facebook Ads platform is a tool for putting a chosen message in front of a ...
May 09, 2019•58 min•Ep. 72
Send me a message There's really only one variable between where you're at right now, and massive success in real estate. One variable differentiates the top 1% of real estate agents and loan officers who sell 100's of homes each year, and those who struggle paycheck to paycheck. That one variable is everything. The good news is that once you're aware of it and embrace the truth of it, you can change your real estate business forever. This week you'll learn exactly what you need to do to finally...
May 02, 2019•32 min•Ep. 71
Send me a message That is not a typo or mistake. Yes, as you'll learn this week from Joy Gendusa, Founder and CEO of PostcardMania , sending out postcards and direct mail can actually be extremely effective, profitable, and even have a digital component to it. With so much technology available today, this really isn't all that surprising if you take a step back. But we're so used to looking down on direct mail as an inferior marketing strategy. Hell, if you've been listening to me for any length...
Apr 25, 2019•1 hr 15 min•Ep. 70
Send me a message This week we get to look behind the scenes of how a $150+ Million real estate team in Toronto sells nearly 700 homes each year, and how they convert such a HUGE percentage of their leads into actual clients. We're very fortunate to have Jas Takhar, co-founder of REC Canada and host of the REC Experience podcast here to share his secrets on how he and his partner Simeon built such a powerhouse real estate machine. But as you'll hear, they don't do anything you haven't heard befo...
Apr 18, 2019•1 hr 17 min•Ep. 69
Send me a message Finally... the real estate agent websites episode. Ultimately, I believe that every Real Estate Agent and Mortgage Loan Officer needs their own website. It's a must have. But not everyone has the same website needs, and one size does not fit all. We'll tell you which website providers are a great value, and which ones flat out suck and should be avoided. We'll also help you to figure out what your needs are; what your overall strategy is so that you can choose a website that fi...
Apr 11, 2019•49 min•Ep. 68
Send me a message While getting comments, likes, reactions, hearts, pins, and views on your content is fantastic, nothing is more beneficial to you than getting your content shared. Especially when you find the right social influencers who are willing to share your content with their huge audience... which can lead to THOUSANDS of social shares. But how do you find these brands or people willing to share to their large followings? We'll tell you exactly who you're looking for, and how to reach o...
Apr 04, 2019•38 min•Ep. 67
Send me a message This week's show is different. It's a call to arms. We need to talk about some serious issues facing our entire profession, and it needs to be heard by both real estate agents AND mortgage loan officers. We are being attacked like never before... class action lawsuits attacking Realtor commissions, margin compression hitting the loan officers, Zillow, Opendoor, technology and automation, giant hundred Billion $ companies taking aim at us, the economy overdue for a recession, an...
Mar 28, 2019•45 min•Ep. 66
