Send me a message Regardless who you are, who you know, or who your family is... if you don't put in the work, consistently doing the right things, you don't really stand a chance of being a successful Realtor long term. Liz Vaynerchuck Novello, an agent w/ Sotheby's in New Jersey learned this lesson firsthand after becoming a Realtor in early 2018. We all overestimate how fast we'll become successful as Realtors. I sure as hell did. But as you'll hear today, even Liz Novello, Gary Vaynerchuk's ...
May 14, 2020•1 hr 2 min•Ep. 125
Send me a message Imagine running the exact same Facebook Ad continuously for YEARS, and getting 1,000 real estate leads every single month from it. Sounds impossible? Justin Robins, a top-producing Realtor in Ogden, Utah, would have to disagree. He's been running the exact same ads, every day, for years. In fact, he's been so consistent with his ads that some of them have over 10,000 comments and reactions on them. In this episode, Justin shares his whole ad strategy. He describes exactly how t...
May 07, 2020•54 min•Ep. 124
Send me a message Want to know what to keep an eye out for so you can potentially earn yourself a six figure referral fee? Yeah, me too! Well you'll love this week's podcast. The vast majority of real estate agents are laser focused on selling homes and condos. Which is good! Realtors should be focused and tunnel vision on the job of helping real estate buyers and sellers. But sometimes being too tunnel visioned can cost you. Sometimes that tunnel vision is keeping you from seeing huge opportuni...
Apr 30, 2020•1 hr 13 min•Ep. 123
Send me a message Being a Realtor is hard. Real estate agents are in one of the most competitive professions there is. In my first year as a Realtor, I sold like 4 or 5 homes. My second year, 7 or 8. This business took me many years to get a handle on and to learn how to attract clients. Then there's Matthew Kane in Wilmington, NC. In his very first year as a Realtor, he sold 40 homes all by himself, without so much as a Transaction Coordinator. Matthew just got it, and he figured out a system t...
Apr 23, 2020•52 min•Ep. 122
Send me a message On Tuesday, I had the incredible honor of asking a question of John C Maxwell. Yes, THAT John C Maxwell. one of the most well known, most respected speakers, authors, and leaders in the world. His books have sold millions of copies. And little old me was able to ask him one question. Just one. So what did I ask him? I asked John C Maxwell what advice he would give to a new real estate agent who is just starting out in the industry today, just as our economy and our industry was...
Apr 16, 2020•27 min•Ep. 121
Send me a message I'm exhausted. I've been busier and working harder these last few weeks than I have in a long time. The vast majority of it is really good, really exciting, and profitable. But at the same time, there are countless real estate agents who are feeling the opposite and are considering leaving the real estate industry. We tell ourselves a lot of stories, for better or worse. One story that a staggering number of Realtors are telling themselves right now is that real estate is dead,...
Apr 09, 2020•34 min•Ep. 120
Send me a message This episode is a Realtors business survival guide for COVID-19 and the economic shock happening as a result of it. Every Realtor should be pivoting and making changes, both to their daily actions and to the marketing and messaging that we are putting out into the world. This episode discusses exactly what kind of marketing real estate agents can/should be doing, and how we need to adjust the messaging so that it's not ineffective, insensitive, or flat out offensive. You'll hea...
Apr 02, 2020•30 min•Ep. 119
Send me a message The current CoronaCrash that our stock market and overall economy is in the midst of is no joke. This damn virus, and the quarantines/shutdowns as a result, are already doing major damage. We don't yet know the extent that the housing market will be affected. One thing is certain, real estate agents are scared, nervous, worried, and stressed. The uncertainty we're dealing with right now is causing many agents to take their foot off the gas, even questioning whether or not they'...
Mar 26, 2020•1 hr 8 min•Ep. 118
Send me a message When a single agent packs up and switches to a new brokerage, there's not much disruption to their daily routine. Sure, you update your website, social media profiles, and email signature, and get a few new yard signs, but that's about it. But as you can imagine, a large real estate team has many more moving parts to consider and navigate when changing real estate brokerages. So when a large team switches, there's usually a damn good reason for it. They must feel like the new b...
Mar 19, 2020•1 hr 28 min•Ep. 117
Send me a message Real estate industry, we may finally have a solution to end wire fraud. Safewire is a company using proprietary technology at the very beginning if a real estate transaction to completely eliminate any chance of wire fraud. This tech solution already exists, but it needs to be widely adopted by our industry in order to really make a difference. But first off, what is wire fraud, how does it work, and can it really be stopped? As you'll hear from Chris Sauerzopf, the CEO and co-...
Mar 12, 2020•1 hr 8 min•Ep. 116
Send me a message It’s not a question of if the coronavirus will affect Realtors and their businesses, but when, and to what extent. Coronavirus hysteria, or simple interest or concern) is everywhere. You can’t look anywhere online without seeing mention of the coronavirus, and you can’t visit any grocery store without seeing people hoarding bottled water and toilet paper… if they even had any in stock. There are plenty of medical professionals, including the Surgeon General of the United States...
Mar 05, 2020•37 min•Ep. 115
Send me a message On Tuesday, I released Episode 560 of my "Massive Agent Minute" Alexa Flash Briefing. This was the very last episode. I decided that after 560 daily episodes of the flash briefing, it was time to end the show. This episode is all about the reasons why I ultimately decided to end the show, and hopefully, you'll hear some takeaways that will help you improve the focus in your own life and real estate business. For everyone who ever listened to the Massive Agent Minute flash brief...
Feb 27, 2020•33 min•Ep. 114
Send me a message If you're a Realtor wanting to crush it on YouTube, then you need to learn from a plumber. That's right, a plumber holds the roadmap and blueprint for real estate agents to crush it on YouTube. So this week, we're talking to that plumber. Roger Wakefield will say, "I am just a plumber." Simple and matter of fact. But what Roger will also tell you is that he is JUST a plumber that is crushing it on social media, specifically on YouTube. Roger has an awesome story about the first...
Feb 20, 2020•1 hr 25 min•Ep. 113
Send me a message How many Realtors can say that they sold $22 million of real estate in their very first year? I mean, *honestly* say. Not many! But our guest this week can. He can also say that he's sold over $2 BILLION in his 9 year career. So because he can say these things, we're having him on the Massive Agent Podcast to find out how the hell he did it! Dan Lesniak is that agent. You've probably seen him around as Hyperfast Agent, host of the Hyperfast Agent podcast, and best-selling autho...
Feb 13, 2020•1 hr 20 min•Ep. 112
Send me a message Many real estate agents have tried their own video show or podcast, but it "didn't work" for them. In the 3 months they released weekly videos, they didn't reach the level of success or grow their audience as big as they expected they would. So naturally, they threw in the towel. Then there's Ryan Hills, host of REsource.TV . He's been consistently doing his show every single week for TEN YEARS. Yeah, a decade. REsource TV has been publishing new episodes consistently for a fre...
Feb 06, 2020•1 hr 28 min•Ep. 111
Send me a message Success leaves clues. Those who have reached high levels of success did so by following certain paths and doing specific things. Our guest this week, Krista Mashore , is no different. Krista has now sold over 2,000 homes in her 18+ year career by being different, doing things in a unique way, and doing them over and over. How amazing is that! She has averaged more than 100 homes sold per year of her real estate career. We're lucky enough to hear Krista share what those unique, ...
Jan 30, 2020•1 hr 17 min•Ep. 110
Send me a message Should real estate agents be using TikTok? Gary Vee sure thinks so. And apparently, thousands of agents do too. Unless you've been living under a rock for the last 6 months, you've no doubt seen TikTok being talked about everywhere, and seen the short, creative videos shared pretty much everywhere. Spend a few minutes following real estate related hashtags on TikTok and you'll see that real estate agents everywhere are jumping onto the platform in an attempt to grow their brand...
Jan 23, 2020•1 hr 3 min•Ep. 109
Send me a message We know Tarek El Moussa from his hit TV show on HGTV called Flip or Flop. But what most people don't know is that he started out in real estate as a Real Estate Agent. At the time, being on TV or having his own hit show never crossed his mind. But through the natural course of growing his real estate business as a Realtor, he found himself pitching the concept for Flip or Flop to HGTV. What's crazy, as you'll hear in the interview, is that at the time he pitched the Flip or Flo...
Jan 16, 2020•45 min•Ep. 108
Send me a message To be successful in the modern economy, Realtors need to be seen, found, and known online. If they don't have an impressive, extensive online presence, then they simply do not exist in the eyes of the consumer (because they literally don't know they exist!) One of the best, most effective ways for real estate agents to be found online and known locally is to start a podcast. Realtors can become a full-on local celebrity simply by starting their own local podcast, covering inter...
Jan 09, 2020•1 hr 1 min•Ep. 107
Send me a message As we start this new year and a whole new decade, it's time to get serious. Serious about what you focus your time on these first few months of the year, and which skills you need to develop. Realtors and Loan Officers should absolutely master these 5 things to ensure that 2020 is actually the best year of their career, not just a claim you make on social media every 12 months. You'll learn why real estate agents need to: Learn what consumers really want Be visible everywhere D...
Jan 02, 2020•54 min•Ep. 106
Send me a message This is the last episode of the Massive Agent Podcast of 2019, and of the whole decade. What better way to end the decade than to point out all the ridiculous shit that real estate agents, mortgage loan officers, and marketers have done over these last 10 years. This week, we're recapping the worst real estate marketing tactics of the decade. The real estate industry, and our society as a whole, has changed dramatically in the last 10 years. I wasn't even a Realtor yet at the b...
Dec 26, 2019•47 min•Ep. 105
Send me a message Do you spend the majority of your time marketing, or branding? There's actually a big difference. They both serve their purpose and have their place in your real estate business strategy, but it's important that you understand that difference. So you're in the right place. This week we're joined by Tyler Jack Harris, one of the most prolific content creators on social media today. We also talk about creating systems for cranking out great content for social media. Specifically,...
Dec 19, 2019•1 hr 20 min•Ep. 104
Send me a message When you give a gift to a client, are you making them feel special? Does the gift make them feel like you truly wanted to do something nice for THEM? Or does your choice of gift make it all about you? If it's the latter, you may actually be damaging your relationship with them. It's important that real estate agents really think this through before giving any more gifts to clients this holiday season, or any other time for that matter. Want to know some of the best and worst bu...
Dec 12, 2019•1 hr 1 min•Ep. 103
Send me a message Wait, you can't let another competitor see what you're up to, right!? What if they "steal your idea"? What if they post the same thing you do, and they end up getting a client who would have been your client? Absurdity. Absolutely wrong. This way of thinking os so backwards, but it's also very common amongst Realtors. Hell, I thought this way for years before I learned the way the world actually works :) This week, I explain why I believe all Realtors should be connecting with ...
Dec 05, 2019•47 min•Ep. 102
Send me a message Happy Thanksgiving! Let's be honest. Real estate agents are spoiled. We have things so good, it's easy to take certain things for granted... like the internet! But when you take things for granted, often times we can slip into negativity or pessimism. Not on my watch! This week, for our Thanksgiving Edition we're focusing on all the awesome things we have to be grateful for as Realtors. We truly have one of the best jobs out there, but if the negativity and pessimism of our fel...
Nov 28, 2019•51 min•Ep. 101
Send me a message We did it. 100 episodes. It's crazy to think that we've been putting out a new podcast for you every single week for nearly two full years. Time flies when you're having fun! To celebrate this milestone, I decided to open it up to you and answer your questions with as much context as possible. I think you'll be pleased with the result. This special episode answers questions submitted by you, the listener, which covers very wide ranging topics. Any Realtor or Loan Officer, at an...
Nov 21, 2019•1 hr 2 min•Ep. 100
Send me a message I've said it before, and I'll say it again... You need to start a podcast! Not only are they fairly easy to do, the potential is amazing. The power of podcasting, especially at a local level, is staggering. In less than 9 months, one real estate agent's podcast has generated over 63 referrals to other agents! His podcast has now become a go-to resource for consumers to learn about the home buying process in a zero-pressure, on-demand way. This week, David Sidoni, the #HowToBuyA...
Nov 14, 2019•1 hr 15 min•Ep. 99
Send me a message There are so many misconceptions among real estate agents about VA loans. Realtors, for the most part, lack the facts on how VA loans work, and far too often look down on buyers using VA loans because of these misconceptions. Our military veterans are being mistreated on the mortgage side, and then again when they start making offers to purchase homes. The purpose of this episode is twofold: 1) Educate Realtors about the ways that our veterans are being mistreated, overcharged,...
Nov 07, 2019•1 hr 11 min•Ep. 98
Send me a message This week you'll learn why it's never a good idea to use the Boost Post button on Facebook. I'll walk you through the importance of choosing the correct Objective right from the start of a campaign, and the best way to accomplish your goals via Facebook ads. Think of Boost Post more like a Donate button, where you're basically just donating your money to Facebook. If you want to advertise on Facebook, and actually get results, then you need to do it a different way. But it star...
Oct 31, 2019•36 min•Ep. 97
Send me a message We spend so much time talking about real estate marketing tactics so that we can get the attention of the consumer. Without their attention, nothing else matters. We need to get their attention so they can listen to what we're saying or watch what we want to show them. Marketing for attention is critical, but it's not the whole story. Once Realtors have their attention, they need to KEEP it. The way we do that is by having substance. Showing and demonstrating that we really are...
Oct 24, 2019•23 min•Ep. 96
