Send me a message It's crucial that you grasp this concept; everything you do complements everything else. A Facebook post compliments an email. That email compliments a postcard you sent to every door in a neighborhood. An IGTV video complements that postcard. It's all one big branding system that you build on every time you put your name, brand, or message out there! While this could be really awful news for someone who's message is turning people off, it's fantastic news for every other real ...
Mar 21, 2019•35 min•Ep. 65
Send me a message Boy am I glad I didn't jump the gun on building a real estate team! A real estate team must be built a very specific way from the start if it's going to survive and thrive long term. If you haven't yet started building a team, then you'll probably be pretty stoked after this episode. I learned that I had quite a few misconceptions about how to do it the right way, and had I built a team the way I thought you should, we probably would not have been profitable. This week's guest ...
Mar 14, 2019•1 hr 7 min•Ep. 64
Send me a message What if you knew how to buy and hold real estate inside your Roth IRA, and never had to pay taxes on any of those gains? Knowing strategies that your competitors don't can not only differentiate you from other agents or lenders, but also help a ton more people to buy more real estate. The relatively unknown source of funding known as a Self-Directed IRA is one of them. This week, Andrew Martin from Atlas Financial Strategies teaches us how Self-Directed IRAs work, who can use t...
Mar 07, 2019•1 hr 7 min•Ep. 63
Send me a message Did you know that 49% of real estate leads come in between 5pm and 8am? Agentology has tested lead response more than anybody in the industry. This week, you'll hear why they now say you should NOT call the lead first, but rather send a text. They learned this by responding to MILLIONS of real estate leads for 1,000's of real estate agents. That's not the only thing they learned either. This week, you'll learn some of the most effective ways to respond to your leads so that you...
Feb 28, 2019•1 hr 3 min•Ep. 62
Send me a message Want a fun new way to get more listings? There's no one better in the real estate industry than our guest, Shannon Milligan, when it comes to using creative, timely, and clever videos to get more real estate listings. Shannon tells us how she not only uses these videos to promote her current listings, but to get new listings. Shannon, founder of the RVA Home Team in Richmond, VA uses her incredible imagination to produce fun listing videos with themes like Stranger Things, Big,...
Feb 21, 2019•1 hr 6 min•Ep. 61
Send me a message Realtors everywhere are taking to Facebook and Twitter to profess their outrage and newly found hatred for Gary Vee ever since a short 60 sec video clip was posted the other day. In it, Gary Vee says that buying a home is stupid, that it ties up upfront capital, and it just a bad idea that he wishes he had never done. In the largest Facebook Groups for real estate agents, you can practically hear the collective panties bunching. Apparently, according to the most vocal real esta...
Feb 14, 2019•33 min•Ep. 60
Send me a message There are some things we all do, and have done forever, that we really have no good reason for doing. We do them because those who came before us do them. But they don't know why they do it either. Once you hear how absurd this lazy marketing mistake is, you'll probably never do it again. Well, unless you're REALLY lazy and just straight up don't give AF about effective real estate marketing. For those real estate agents and loan officers really paying attention, you'll learn a...
Feb 07, 2019•34 min•Ep. 59
Send me a message There are two totally different real estate industries. It's never been more glaring or more obvious than coming to Inman Connect in NYC and seeing the huge gap in the mentality among real estate agents. One group of real estate agents looks down on social media and content creation. They think they're above it. They think that "REAL" real estate agents don't need to stoop to the level of doing a podcast or a vlog, or Instagram stories. They get business through referrals from ...
Jan 31, 2019•32 min•Ep. 58
Send me a message I had dinner with Gary Vee last week, and I'll tell you all about it. On Jan 17th, I had the honor of speaking at Gary Vee's Agent2021 marketing event in Miami. It was an incredible event, and I learned far more than I ever thought I would. This week, I'm breaking down what I learned at Agent2021. All the key takeaways, all the amazing lessons, giving context to everything I learned. If you weren't able to make it to Agent2021 this year, you'll get brought up to speed on what w...
Jan 24, 2019•41 min•Ep. 57
Send me a message I see real estate agents and loan officers make the same Facebook Ad mistakes over and over. Some are more common, and/or more significant than others. When working with a real estate coaching client or one of our Massive Agent Society members, these mistakes stick out like a sore thumb to me... because I've made them all too, and then some! I know from experience. I have made all the same Facebook Ad mistakes and learned from the experience. But sometimes, what may seem like a...
Jan 17, 2019•36 min•Ep. 56
Send me a message One of the easiest, cheapest ways to get started in content marketing is Facebook Live. There's literally zero overhead. It's a free service. You can just use your phone to record. It's easy to do! But... can you turn that low barrier to entry into a successful show? From what I've seen, most people don't. They start out strong, but somewhere along the line, they falter. This episode will shine a light on what it takes to be successful as a daily Facebook Live show host. Specia...
Jan 10, 2019•1 hr 3 min•Ep. 55
Send me a message Calling all Gary Vee fans. You'll love this episode. In just a couple short weeks, on Jan 17, 2019, the 2nd annual Agent2021 event hits Miami, FL. Unlike any conference we've seen before, it brings together agents from all industries; real estate, mortgage, insurance, and auto sales. In just it's second year, Agent2021 is aimed at becoming THE most prestigious, most powerful, and most anticipated conference of the year, for 4 different industries! This week, we have the honor o...
Jan 03, 2019•1 hr 4 min•Ep. 54
Send me a message What did we learn in 2018? What do you need to know going into 2019? What will the real estate industry look like in 12 months? So much happened in 2018, including this podcast launching in January 2018. This week we're recapping the year and reflecting on what we learned, and what to expect for 2019. So many changes, so much disruption and upheaval, and it's really just getting warmed up. We'll talk about what 2018 looked like for me personally, and professionally. But we also...
Dec 27, 2018•53 min•Ep. 53
Send me a message Everyone who has been in business for a while looks back at when they first started out and thinks "man, if only I knew X, Y or Z when I got started!" It's true, it took me 4 years before I figured out the right and wrong way to grow my real estate business. During those 4 years, I struggled ALOT and had some severe financial problems due to a lack of income. I would have given almost anything to have had someone sit me down and say, "here's the first few things you need to do ...
Dec 20, 2018•1 hr 26 min•Ep. 52
Send me a message Millennials aren't buying homes! Millennials prefer to rent! Millennials only want to live in the city! We've all heard conflicting info about the millennial generation in regards to whether or not they even want to buy homes. It's getting hard to know what to believe. But as the single largest demographic of potential home buyers out there, we should probably get to the bottom of what is important to them, and learn how to speak their language. As you know because you listen t...
Dec 13, 2018•1 hr 17 min•Ep. 51
Send me a message "I'm going to KILL IT in 2019!!" To have success in 2019, you need to be planning and implementing your ideas NOW, before the calendar turns over. But what should you be doing? What is most important to focus on to start the year? What is the next big real estate marketing trend in 2019? Which platforms should take higher priority? Where is the biggest opportunity? Special Guest and Real Estate Marketing Rockstar, Chelsea Peitz, joins us to answer all these important questions,...
Dec 06, 2018•1 hr 14 min•Ep. 50
Send me a message Mortgage lenders and real estate agents, do you not realize that the clients pre-approval letter is a marketing piece? Agents, are you impressed when a buyers agent sends over a pre-approval letter that has no useful info on it? Does that give you the confidence in the buyer that you need to recommend them to your seller? It's amazing to me how often I see lazy, incomplete pre-approval letters that may as well have been written on a napkin. But what you need to know is that the...
Nov 29, 2018•28 min•Ep. 49
Send me a message Do you ever wonder how some agents and LO's seem to rocket to success? All the while, you're still grinding it out, making small increases, over YEARS? We all have the same 24 hours in a day, but some people seemingly turn anything they touch into gold, while others, who work more hours in a day, struggle to make a living. It all comes down to... mindset. This week we're focusing on the foundation of a successful agent or LO. Without a solid mental foundation, you can bring in ...
Nov 22, 2018•25 min•Ep. 48
Send me a message This week you’ll learn a specific idea for getting seller leads using a flyer, postcard, door hanger, or even Facebook ad that is so damn clever, it’s bound to get your phone ringing. Some concepts will be true forever, and some strategies will always work. Focusing your real estate marketing efforts in a defined geographical “farm area” is a strategy that will always work. What may change, however, is HOW you go about building name recognition in your farm area. There are coun...
Nov 15, 2018•1 hr 5 min•Ep. 47
Send me a message Imagine 75% of your business organically coming from any one source. Pretty awesome, right? This week we're sitting down with rockstar real estate agent and YouTube star Karin Carr from Savannah, GA. Karin tells us about her journey from struggling to get new business in a new town, to now getting 75% of her business organically from her YouTube videos. We dig deep on YouTube and video in general, and Karin will teach you how to master YouTube's tags, description, hashtags, thu...
Nov 08, 2018•1 hr 9 min•Ep. 46
Send me a message We're bringing double the awesomeness this episode. Two great topics, one episode. First, we're giving you the Cliffs Notes from our real estate Leads Webinar last week, where we show you how to create our complete, proven Facebook Ad Lead generation system. I'll walk you through the ad we know converts well, how to respond to the leads instantly and automatically, and how to follow up long term. One agent from our webinar reported that in just one day, he received 4 leads at $...
Nov 01, 2018•24 min•Ep. 45
Send me a message No single word strikes more fear and anger into the hearts of real estate agents than... wait for it... Zillow! The real estate industry's perennial villain, Zillow, is constantly a topic of conversation and debate between agents on social media, as well as a target for vitriol. But as you'll learn from our special guest, Jason Cassity of The Cassity Team in San Diego, Zillow is really NOT the company that real estate agents and loan officers should be most worried about. Not r...
Oct 25, 2018•1 hr 4 min•Ep. 44
Send me a message This week I show you how you can use a custom Alexa Skill at an open house or a listing, to deliver information about the property in a clever, cutting edge way. When was the last time you saw Alexa giving info about a property to potential buyers? Probably never. Well, you can be the first in your market. We did a custom Alexa skill at an open house last weekend, and it was a huge hit with buyers, and potential future sellers. Not to mention the buzz from you all when we share...
Oct 18, 2018•24 min•Ep. 43
Send me a message You could be doing everything right; running an awesome Facebook ad, getting the lead, following up with that lead for months until it's time to sell their house, and then when it comes time for the listing presentation... you basically shit the bed. Why? Because your listing presentation sucks! All of us real estate agents want more listings, but if we have a crappy, ineffective listing presentation, we're losing a ton of business that we should have closed. On this episode, I...
Oct 11, 2018•22 min•Ep. 42
Send me a message Easily one of the questions I get asked by real estate agents most often is, "what kind of content should I do?". They feel stuck because they don't know where to start. Most of you know by now that content marketing is the path to success in 2018 and beyond, but many then struggle with content ideas. They get writers block, if you will. This episode is meant to give you a ton of ideas for content, and teach you how to start coming up with your own creative content ideas. There...
Oct 04, 2018•32 min•Ep. 41
Send me a message These 7 apps can really help improve your real estate marketing game. I personally use all of these apps, and most all of them are free. From making professional videos w/ graphics and transitions, to staying organized, I think you'll like my top app recommendations. Real estate agents and mortgage lenders alike can use these apps to improve their real estate marketing, and ultimately get more deals from the leads they generate. *********************** RESOURCES : Massive Agent...
Sep 27, 2018•25 min•Ep. 40
Send me a message Boy ohh boy do I have some things to say! I made some pretty interesting observations at a HousingWire conference last week, and will share my takeaways with you. I had the honor of speaking at the Engage.Marketing Conference last week in Dallas, TX about the relationship between a mortgage lender and real estate agent. We focused mostly on what a mortgage lender can do to gain a Realtor's business. Spoiler Alert: most loan officers are doing it completely wrong! We talk about ...
Sep 20, 2018•24 min•Ep. 39
Send me a message Getting your content SHARED on social media can make or break your success in content marketing. In fact, if you have a website or blog, Google looks at how many social shares your content gets when they're deciding which content to display (and WHERE) in the search results. Social shares are a big factor in SEO. If you do video content or Instagram Stories, getting shares will grow your subscribers and followers. It's absolutely possible to get thousands of shares on your cont...
Sep 13, 2018•27 min•Ep. 38
Send me a message We've heard "go the extra mile" so many times now that it's started to lose meaning. WTF does it even mean anymore? Well, going the extra mile will absolutely lead to more real estate business and more closings... but let's first talk about exactly HOW to go the extra mile. We go over some specific things you can do right now, today, to ensure that you get more referrals, and better online reviews, down the road. I'll tell you the reason why I work exclusively with one escrow o...
Sep 06, 2018•28 min•Ep. 37
Send me a message It's a question I get asked a few times each week; should you go Live on Facebook on your profile, or on your business Page. Well, the answer is... yes! It just depends on what you're trying to accomplish. It depends on your goal for that particular piece of content. We go over when you should do Facebook Live on your profile, and when to do it on your business Page. We also talk about how to use Facebook Friend Lists to help your posts get more organic reach, and I have an exc...
Aug 30, 2018•22 min•Ep. 36
