MAP 070: How Mailing Postcards Can Actually Be a Highly Effective Digital Strategy? w/ Joy Gendusa
Episode description
That is not a typo or mistake. Yes, as you'll learn this week from Joy Gendusa, Founder and CEO of PostcardMania, sending out postcards and direct mail can actually be extremely effective, profitable, and even have a digital component to it. With so much technology available today, this really isn't all that surprising if you take a step back. But we're so used to looking down on direct mail as an inferior marketing strategy.
Hell, if you've been listening to me for any length of time, you know I'm pretty firmly against spending your money on direct mail. To be fair, in may cases, it's still a waste of money compared to better marketing and real estate lead generation options, like Facebook Ads. Our guest, Joy Gendusa, even said as much herself in the interview!
So if direct mail sucks, except for if done a certain way... then how should it be done to be effective? This week you'll learn how a postcard mailer campaign in conjunction with Facebook Ad and Google Ad retargeting, and a trackable call to action on each piece of mail, and multiple mailers sent over time. It's actually really impressive what the good peeps at PostcardMania have built for Realtors and Loan Officers for their real estate marketing.
You'll learn which specific messaging works the best on mailers that you send out, and what to absolutely avoid at all costs.
Take some notes and learn how mailers, direct mail, and postcards can (and should!) fit into your overall marketing plan. You'll even learn where you can go to have all this done for you and implemented for you.
Mentioned in this Episode:
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