Make It Visible - podcast cover

Make It Visible

You’re full of amazing coaching skills, ideas, and a desire to make a difference, but marketing your coaching biz isn’t your thing?

Meet Michelle, your new business bestie who knows exactly how to help coaches like you get seen, get heard, and get paying clients. This is where your voice (literally and figuratively) becomes visibility and visibility becomes clients. 


No more feeling invisible. Let’s make marketing easy-peasy and magical. 

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Episodes

#186: 5 Deadly Mistakes That Coaches Make (And How To Avoid Them)

Stuck in the learning loop, hopping from one program to the next, hoping it's the magic pill for success? In this episode, I got the scoop on the 5 DEADLY mistakes coaches are making that are costing them time, money, and sanity. So, if you're tired of feeling overwhelmed, scattered, and stuck in perpetual learning mode, I've got just the thing. I'm breaking down these pitfalls and guiding you on how to avoid them, paving the way for a successful, profitable coaching business. Drop me a line and...

Apr 05, 202414 minSeason 3Ep. 24

#185: Say Goodbye To Overthinking: 7 Powerful Steps For New Coaches

💠 Overthinking is the number one reason coaches feel stagnant in their business. Things like creating an online course, giving talks in front of people, and even doing live videos didn't happen because overthinking can easily turn into procrastination. Having all these cool ideas but couldn't figure out how to start can feel like the more you have on your plate, the harder it is to see where to begin. 💠 In this episode, I'm going to share with you the 7 steps how I finally took to get things m...

Mar 30, 202411 minSeason 3Ep. 23

#184: Secrets On How To Optimize Your Time On Social Media (And Make More Impact)

Ready to amplify your coaching business and cut through the social media noise? This is the episode where I lay out my top strategies for coaches hungry to boost their online presence without being chained to their content calendar. Drop me a line and share your thoughts! Support the show Meet Your Host: Hey there! I’m Michelle Kui— Visibility Marketing and Speaker Success Coach. I’m the founder of Elevate LifeCoaching , where I help coaches like you build a stand-out brand, attract high-quality...

Mar 25, 202410 minSeason 3Ep. 22

#183: Top 5 MUST Know Lessons BEFORE Investing on Website

"Do I really need a website? Can't I just funnel all my traffic to my social media profiles?" In this episode, we tackled a big question many coaches have...the value a website adds to your coaching business and why relying solely on social media might not be enough. Plus, I'll walk you through the five crucial steps to consider before investing in your website. 🌐✨ Drop me a line and share your thoughts! Support the show Meet Your Host: Hey there! I’m Michelle Kui— Visibility Marketing and Spea...

Mar 05, 202420 minSeason 3Ep. 20

#182: How to create content that sells your coaching

If the idea of selling sends shivers down your spine, or if the idea of self-promotion feels uncomfortably out of sync with who you are, this video is for you! We’re taking a deep dive into how to create content that sells your coaching - so you don’t have to! What you'll learn in this video: 3 tips on how to create content that turns your social media into a 24/7 sales force Why bypassing social media as a tool for selling your coaching might mean missing out on golden opportunities to connect ...

Feb 16, 202410 minSeason 3Ep. 19

#181: Unlock the Secrets: Why You MUST Have a Social Media Content Strategy

Navigating the world of social media can often feel like steering a ship through a stormy sea—especially when you're trying to grow a coaching business. It's not just about posting regularly but posting with purpose, strategy, and intention. If you've found yourself spending countless hours brainstorming content, only to be met with crickets, you're not alone. But before you consider outsourcing to a social media manager, it's crucial to understand the core of what makes social media work for co...

Feb 09, 202412 minSeason 3Ep. 18

#180: 3 Must-Have Tools To Automate Your Coaching Business

In this episode, I shared my top three favorite automation tools in your coaching business for 2024. What you'll learn: The importance of a scheduling system like Calendly or Acuity for managing availability and pre-screening clients Using an all-in-one project management tool like Notion, Trello, Monday, or Asana to track clients, plan social media, and organize coaching session notes and tasks The benefits of an automated marketing tool like Later or ConvertKit for scheduling social media post...

Feb 01, 202411 minSeason 3Ep. 17

#179: 3 Tips to Manage Your Social Media Like A Pro For Female Coaches

Struggling to juggle a full-time job and managing your coaching business's social media? Let's fix That! 📌 What You'll Learn: ➡️ Setting Priorities and Planning: Learn the art of prioritizing and planning your social media activities to maximize impact. ➡️ Leveraging Automation Tools: I'll share my favorite tools like Metricool, PlanThat, and Later to make your life easier. ➡️ Batch Content Creation: Find out how to create content in batches, saving you time and reducing stress. 📌Join Visibili...

Jan 11, 202411 minSeason 3Ep. 16

#178: Why Social Media Posts Don't Convert: 3 key reasons

Do you feel like you're constantly creating social media and blog posts, pouring your heart and soul into your content, yet it doesn't seem to convert into paying clients? This struggle can be frustrating and disheartening, especially when you're passionate about coaching but can't seem to make the impact you desire. Discover the top 3 reasons why your social media posts aren't converting followers into paying clients in this episode. 🔑 Key Takeaways : Why it's crucial and how to effectively in...

Jan 02, 20249 minSeason 3Ep. 15

#177: 3 steps to a profitable coaching business in 2024

In today's episode, we're tackling a familiar feeling of déjà vu in the coaching world - doing the same things repeatedly and expecting different results. It's time to break the cycle and gear up for a profitable 2024! 🌟 Key Highlights: The Trap of Inconsistency: We dive into why jumping from one platform to another (hello, LinkedIn, and Instagram!) might be holding you back and how consistency is the secret ingredient for marketing success. Blueprint for Client Attraction: Discover how to crea...

Dec 28, 202313 minSeason 3Ep. 14

#176: 2023: A Year In Review

📅 2023 was like a thrilling ride on a digital rollercoaster, right? We zoomed through a landscape that changed faster than we could tweet about it! 😅🚀 In this episode, I'm diving into my 2023 - a year that was all about growth, learning, and some super cool ah-ha moments. Let's unpack it together! 2023 Key Takeaways: 🗝️ Content is King: It's all about creating stuff that makes you go "Wow!" Quality over quantity, always. 🎨👑 AI and Us: Embracing AI tools for smarter, more personalized conte...

Dec 14, 202312 minSeason 3Ep. 13

#175: Navigating Holiday Marketing for Coaches: Overcome Fomo & Build Authentic Client Connections

In today’s episode, we're talking about Holiday FOMO and what you need to know about marketing our services during this festive season to make them effective. You'll learn...: why simply throwing out promotional posts doesn't cut it why the essence of selling isn’t just selling What you can do to change and maximize your profit Wanna know how to build that genuine, trust-filled relationship with your audience before even thinking of asking for their commitment? Tune in, grab your favorite cup of...

Dec 07, 202310 minSeason 3Ep. 13

#174: Stand Out with Your Brand: Heather Campbell's Easy AI Marketing Tips

In this episode, it is my absolute pleasure to introduce my guest today, Heather Campbell. She's an entrepreneur, brand strategist, creative problem solver, marketing sherpa, AND a huge Pearl Jam fan! Heather's got a knack for working with big-thinking, big-hearted, messy-minded creatives, helping them design marketing and messaging that truly reflects their awesomeness. So, buckle up and brace yourself for an episode that's going to inspire you, make you laugh, and I promise – by the end of it,...

Nov 24, 202338 minSeason 3Ep. 12

#173: Cultivating Joy and Community in Coaching with Lisa Lopez

In this episode, we're joined by Lisa Lopez, a beacon of joy and a Certified Happiness Coach. As the founder of Live Happy Coaching, Lisa dedicates her expertise to guiding women over 30 towards a life marked by happiness and purpose. Lisa is a beacon for coaches who aspire to cultivate a thriving community that brings a bouquet of wisdom, sharing how she intertwines her floristry finesse into a coaching practice that's less about the hustle and more about heart. You'll learn from this episode.....

Nov 16, 202326 minSeason 3Ep. 11

#172: Get Out Of Your Head and Write Like an Expert - Advice From Writing Coach Jacquline Fisch

Struggling with writer's block even though writing isn't your main gig? In today's episode, I'm chatting with Jacqueline Fisch, an accomplished author, copywriter, and the mind behind The Intuitive Writing School. She specializes in helping creatives overcome writer's block and perfectionism and aids business professionals in articulating their authentic voices to make a significant impact. Our discussion explores sophisticated techniques to elevate your social media and blog content, including ...

Nov 02, 202331 minSeason 3Ep. 10

#171: How To Attract Clients (Even If You Don't Have A Niche)?

The conventional wisdom in the coaching industry is that defining your niche is the first step to success. While having a niche can certainly help you stand out, it's not the end-all-be-all. The emphasis on finding a niche can sometimes become a roadblock, delaying your entry into the market. The key is to start creating content that resonates with your audience, even if you haven't yet defined your niche. In this episode, I'm going to reveal the 3 tips on how to attract clients without a define...

Oct 19, 202330 minSeason 3Ep. 9

#170: Mompreneur on a mission with Amy Traugh

Being an entrepreneur isn't just about having a great idea or a unique product; it's a lifestyle you choose. This choice comes with its own set of challenges, especially when you're juggling multiple roles in your life. Whether you're a parent, a spouse, or a caregiver, your day is a complex puzzle. Having clarity allows you to design your day effectively, ensuring that you're not just busy but productive. Clarity helps you set priorities, allowing you to focus on tasks that align with your goal...

Oct 12, 202329 minSeason 3Ep. 5

#169: How to start an email list from scratch

An email list is not just a list; it's your direct line to your potential clients! Unlike social media or other platforms where your message can get lost in the noise or be subjected to ever-changing algorithms, an email list is a direct, unfiltered channel to people who have expressed interest in what you offer. But if you are a newbie coach, starting an email list from scratch can be challenging - where to start, how to begin. In this video, we're going to cover 5 important decision-making tha...

Oct 05, 202312 minSeason 3Ep. 8

#168: Latte Lesson: 4 social media hacks to fill your webinar seats

Are you tired of hosting webinars that only your mom shows up to? 😅 Don't worry, you're in the right place! In today's video, I'm sharing 4 game-changing hacks that'll turn your webinar into THE event everyone wants to attend. 👇 Resources Mentioned: Craft your signature talk that turns crickets into clients Other related episode: 1. Creating, Messaging, and Scheduling your social media posts without the Overwhelmed 2. The ONE Place to Be for Marketing Your Coaching Business 3. 3 ways to find p...

Sep 28, 202316 minSeason 3Ep. 7

#167: Clear the Fog: How Moms Can Get Seen and Grow Their Business

Today, we're thrilled to have Stefanie Fernandes, a certified parent coach and an expert in Rapid Transformational Therapy and Brainworking Recursive Therapy. Stephanie takes us through her transition, revealing her fears, struggles, and triumphs as she left her corporate job to start her own coaching business. Her tale is a profound reminder that sometimes, our purpose and fulfillment outweigh financial gain. What You'll Learn: Why there's no such thing as a "perfect" social media presence, and...

Sep 20, 202329 minSeason 3Ep. 3

#166: Latte Lesson: How to find paying clients on social media?

Are you tired of the client chase and ready to actually get some paying peeps through the door? Well, you're in the right place! In this week's coffee bar latte lesson, we're diving into the nitty-gritty of what's probably keeping you up at night. Trust me, you're not alone in this struggle, and I've got your back! Let's talk social media, shall we? 📱 It's not just for cute dog pics and TikTok dances anymore. It's a goldmine, people! I'm breaking down three—yes, THREE—ways you can snag those cl...

Sep 06, 202314 minSeason 3Ep. 3

#165: Happily Ever Now Perfectly Imperfect with Nanci Reed

Are you a female coach caught in the relentless pursuit of perfection? Do you find yourself constantly measuring up to impossible standards, feeling like you're never 'enough'? In our latest episode, we sit down with Nanci Reed, a Sacred Embodiment Coach and Author, to explore the liberating power of embracing your perfectly imperfect self. This episode is a testament to the idea that a shift in mindset can indeed change everything. Key Takeaways Trust the wisdom of your soul. Live from your dre...

Aug 31, 202335 minSeason 3Ep. 1

#164: 3 Essential Steps to Get Your Coaching Business Off The Ground

Feeling a bit overwhelmed by all the choices and details of starting a coaching business? Trust me, you're not alone. In today's episode, we're going to take a stroll through 3 steps to get your coaching journey off the ground. So grab a cup of your favorite beverage, and join me as we navigate this exciting path together. With a little guidance and some shared insights, we'll make sure you move past the starting line with confidence, clarity, and a touch of style. Drop me a line and share your ...

Aug 24, 202312 minSeason 2Ep. 114

#163: 4 Types of Introvert Subtypes to Massive Success as a Female Life Coach

Ever thought about how being an introvert shapes your way of connecting with clients and building your business? In this episode, we'll explore the 4 unique introvert subtypes: social, thinking, anxious, and restrained, the secrets behind how I used social media and time management to grow my business, and memorable lessons from building my own coaching business. So grab your coffee ☕, settle in, and let's get this conversation started! Are you in? 🎉 Drop me a line and share your thoughts! Supp...

Aug 17, 202328 minSeason 2Ep. 113

#162: From Small Talk to Meaningful Conversations: Strategies for Introverted Coaches

Ever felt trapped in a conversation that doesn't go beyond the weather? It's time to break free from that cycle! Let's talk 3 tips on how to turn small talk into meaningful, impactful conversations in this episode. Drop me a line and share your thoughts! Support the show Meet Your Host: Hey there! I’m Michelle Kui— Visibility Marketing and Speaker Success Coach. I’m the founder of Elevate LifeCoaching , where I help coaches like you build a stand-out brand, attract high-quality 5-6 figure client...

Aug 09, 202314 minSeason 2Ep. 112

#161: Score a Client in 30 Days: Mid-Year Magic for Your Coaching Business

Can you believe we're already halfway through the year? Time flies when you're passionate about what you do. But passion alone isn't enough to build a successful coaching business, is it? You've got a snazzy website, invested in top-tier courses, and spent countless hours honing your craft. Yet, the sound of crickets is louder than the "YES" you're hoping to hear at the end of a discovery call. Your calendar looks emptier than a movie theatre during a bad film. You might even start to wonder if ...

Jul 30, 202327 minSeason 3Ep. 111

#160: Attracting the Ideal Client with Powerful Brand Messaging

In this episode, I'm super excited to let you in on my special formula for creating a brand message that not only grabs attention but also turns casual followers into devoted, paying clients. Join me as I guide you through my five-step process, fondly known as BRAVE - an acronym for Believable Character, Relatability, Agitation, Victory, and Execution. We'll dive deep into the significance of truly getting to know your audience, linking with their experiences, and tackling their challenges head-...

Jul 17, 202332 minSeason 3Ep. 110

#159: 5 Essential Ingredients to Weave a Heartfelt Brand Story Without Oversharing

Ever found yourself stuck between being your true self and keeping things private while talking to your audience? Yeah, it's a tough balancing act but don't you worry, we've got your back! In this episode, we're diving deep into how you can share your personal experiences without oversharing. We've put together a magic recipe made up of 4 main ingredients that will help you create an authentic brand narrative that’s straight from the heart… Purpose: First things first, we need to figure out 'why...

Jul 03, 202331 minSeason 2Ep. 109

#158: 5 steps to create a lead magnet that grows your email list (and get paying clients)

Struggling to grow your email list and attract high-paying clients to your coaching business? You're in luck! Today, I'm revealing my tried-and-true five-step process for creating a powerful lead magnet that will have potential clients flocking to your doorstep. Listen closely as we dissect the importance of working backward, honing in on your audience, and crafting effective exercises to help your clients shift from fear-based decisions to a place of confidence. During this episode, we'll dive ...

Jun 15, 202334 minSeason 2Ep. 108

#157: 4 Client Creation Activities You can Do To Get Clients Now (Even if you're an introvert)

Are you an introverted coach finding it challenging to secure clients? In this episode, I'm joined by a dear friend and accomplished business coach, Julie Richie. Drawing from a decade's worth of experience, Julie, who successfully navigated the ups and downs of the entrepreneurial journey to build her thriving coaching business, "Do Business Like a Woman," sheds light on how to surmount this challenge and prosper in the coaching realm. Julie and I dissect the essence of crafting a coaching busi...

May 26, 202331 minSeason 2Ep. 107
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