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HighLevel Spotlight Sessions

Go HighLevelwww.gohighlevel.com
The HighLevel Spotlight Sessions is an agency-focused podcast that showcases awesome marketers doing awesome marketing. The show is brought to you by HighLevel, the leading white-label marketing platform built for agencies.
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Episodes

Cam Martinez ON LVRG

Cameron Martinez is the founder of LVRG, which is a software discounts membership program that offers reduced rates for SASS products from companies like HighLevel, Zoom, Unbounce, and more. In this episode, Cam talks about: 💥 The benefits of having a LVRG membership 💥 How membership fees contribute to Feed a Billion, a non-profit organization. 💥 Discount opportunity for new HighLevel customers. 💥 Why LVRG is a win-win deal between software companies and customers. 💥 Exciting upcoming partn...

May 28, 202012 min

Robert Adler On Email Deliverability

Robert Adler is the founder of Sarge Digital that specializes in Email Marketing, SEO, Affiliate Marketing, and Email Deliverability. In this interview, Rob talks about: 💥 The difference between SPF, DMARC and DKIM and why they're important 💥 The benefits of creating subdomains in Mailgun for every client 💥 Context Filters and why it's critical to understand them 💥 How ESPs decide what's Spam and what should hit the inbox 💥 Tools you can use for spam testing...

May 21, 202031 minSeason 1Ep. 22

John Logar On How To Sell HighLevel For $1k+

John Logar of Consulting Unleashed returns for another Spotlight Session to talk about how he helps agencies resell HighLevel for more than $1,000/month. John talks about: 💥 How to generate 5 and 6 figure paying clients using HighLevel as a White Label SAAS. 💥 Understanding the opportunities that come with recessions. 💥 Changing your message to the market to reflect your client’s actual needs. 💥 Understanding the market value of what you can provide

May 18, 20201 hr 8 minSeason 1Ep. 1

Tony Banta On Engineering Clients Success

Tony Banta, founder of Venture Greatly and host of The Client Whisperer show, joined us to discuss: 💥Engineering clients success 💥How to lead your clients through crisis (Coronavirus) 💥Why the value comes from solving problems 💥The importance on putting yourself on the client's shoes

May 05, 202046 minSeason 1Ep. 21

Brent Weaver On Achieving Freedom By Mastering Your Business

Brent is the founder of uGurus, a coaching program that helps digital agencies achieve freedom by mastering their business through training, coaching, and community support. In this episode, Brent talks about: 💥 How to find your niche 💥 Finding clients that have the same perspective as you 💥 Building a valuable marketing infrastructure 💥 Getting comfortable with rejection as a part of the process 💥 The importance of scaling with marketing engines 💥 How to find $100,000 problems to solve...

May 01, 202046 minSeason 1Ep. 20

Fer Patel On Customizations In HighLevel

In this episode, we chat with Fer Patel, the founder of GHLExperts.com, which helps agency owners supercharge their HighLevel accounts. Fer gives a presentation of: 💥Customizations you can do in HighLevel 💥Styling with CSS and Java Script features 💥Funnel Designs 💥Replicating a Review Management Snapshot in HighLevel 💥Custom Values as one of the key features of HighLevel 💥Using triggers in HighLevel to develop FOMO Popups 👉Visit ghlexperts.com to learn more...

Apr 29, 202031 minSeason 1Ep. 19

Jason Swenk On How To Build A Sellable Agency

In this episode, we sat down with Jason Swenk who built a digital marketing agency that quickly grew to a multi-million dollar operation working with brands from AT&T, Hitachi, and Lotus Cars. After 12 years of steady growth, Jason sold the agency in 2012 and has since been helping other agency owners grow. Jason talks about: 💥 How to go from A choice in the market to THE choice 💥 Positioning yourself by focusing on your clients 💥 Leveraging strategic partnerships 💥 How to transition fro...

Apr 24, 202033 minSeason 1Ep. 18

Michael Kellim On Marketing In The Internet Service Provider Industry

Michael Kellim, founder of Leverage Social, joined us to talk about: 💥 Marketing in the Internet Service Provider industry 💥 How a marketing agency can assist with their clients' sales departments 💥 Becoming indispensable for your clients with the help of Highlevel 💥 Using Facebook as the prime channel to get the older generations

Apr 15, 202014 minSeason 1Ep. 17

Idris Nawabi On Helping Gyms Pivot & Prosper

In this episode, Idris Nawabi, founder of Fit Leads Fast, joins us to talk about how he's helping his gym clients pivot and prosper by selling online during Corona Virus. Idris shares the exact funnel he's using that is generating $0.55 cent leads and includes: 💥 Free E-Book lead magnet 💥 $27 low-ticket offer 💥 $129 up-sell offer 💥 $500 pre-paid membership

Apr 14, 202022 minSeason 1Ep. 16

Rand Fishkin On Branding During Corona Virus

Rand Fishkin, founder of Moz & CEO of SparkToro, joined us to discuss: 💥"Reading the room" in regard to marketing in the context of Corona Virus 💥The opportunity for branding that COVID19 has created 💥How SparkToro enables you identify the YouTube channels your customers watch, the podcasts they listen to, the websites they visit, and more!

Apr 10, 202022 minSeason 1Ep. 15

Brian Downard On Prospecting On LinkedIn

In this episode Brian Downard of Prospecting On Demand talks about how to keep your prospecting going through COVID19. Brian walks us through how he prospects on LinkedIn and even shares his exact scripts to use in both LinkedIn and HighLevel.

Apr 06, 20201 hr 6 minSeason 1Ep. 14

Mike Cooch On Clarity & Scalability

Mike is the CEO of Digital Marketing Lab and is a serial entrepreneur who has founded several successful 7-figure businesses in tech services, agency services, publishing, and ecommerce. In this episode Mike talks about: 💥 Why lack of clarity costs your agency in sales 💥 Why you want customers not clients if you want to build a lifestyle business you can sell 💥 Understanding scalability and how to build "Productized Services" that scale 💥 The two things potential buyers of your agency will w...

Mar 21, 202026 minSeason 1Ep. 13

Matt Plapp On Transitioning To Be Niche-Specific

Matt Plapp is veteran marketer, CrossFitter, Author, Speaker, Consultant, Coach, and founder & CEO of ROI Experts, a monster agency that focuses on the restaurant space. In this episode we talk about: 💥How Matt grew his agency to over 30 clients in varied industries then transitioned to be niche-specific and scaled to over 200 clients 💥How Matt weathered crises like 9/11, the crash of 2008, and now the Corona Virus 💥Why building a database should be the number one goal you work towards wi...

Mar 21, 202040 minSeason 1Ep. 12

Cat Howell On Why Facebook Groups Are Like An Email List On Steroids

Cat Howell started her own advertising agency out of Auckland NZ back in 2015 and has since gone on to launch the Facebook Ad Hacks Facebook group, Digital Distillery and The Academy, which that helps agency owners automate their way to 7-figures. In this episode, Cat talks about: 💥Why Facebook Groups are like an email list on steroids 💥The key to creating effective nurture content & Cat's sequence timing hack 💥How Cat can hook you up with a free intern 💥Why Cat flew 7 strangers to NZ fo...

Mar 14, 202032 minSeason 1Ep. 11

Mike Arce On How To Fall In Love With Sales

Mike Arce is an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure advertising agency for fitness studios and independent gyms currently doing over $1M/month in revenue. In this episode, Mike talks about: 💥How to fall in love with sales 💥Poaching Lebron's vs. hiring job-seekers 💥Why the word 'try' has been banned from Mike's agency 💥How to be able to afford to pay Account Managers 2-4x more than you are now 💥Why most agencies build their businesses ar...

Mar 07, 202024 minSeason 1Ep. 10

Nik Robbins On How To Build Authority With Your Clients

Nik Robbins is a co-founder of BeTop Local, which has been delivering results for medical practices since 2015 and has generated over $7M in revenue since then. Nik is also the creator of the Krusader Nation, through which he teaches people how to become executors. In this episode, Nik covers: 🔥Everything is your fault as an agency owner and why that's a great thing 🔥How to close 3-5 clients per month 🔥How to build authority with your clients and make them understand they NEED you 🔥Nik's sec...

Feb 22, 202030 minSeason 1Ep. 9

Conversionly.io On Whitelabeled Phone & Text Lead Followup.

In this episode we chat with Zachary Williams and Justin Oglesby, both marketing agency owners who combined forces to start Conversionly.io in an attempt to solve one of the biggest challenges in the industry - whitelabeled phone & text lead followup. 🔥 Understanding the KEY step in turning a lead into a conversion that you HAVE to implement with each of your clients 🔥 The anatomy of a perfect lead callback call script 🔥 The importance of having long-term nurture campaigns in place...

Feb 14, 202027 minSeason 1Ep. 8

Christine Seale On Leaving Her Six-figure Salary To start Her Agency

Listen to Christine Seale from Seale Digital and Nerd Level discuss leaving her six-figure salary to start her agency and what she’s learned along the way. 🔥 Ditching corporate burn-out to pursue a better lifestyle in digital marketing 🔥 Growing an agency to 10k/month in two years then doing it a second time around in one month 🔥 Scaling your onboarding with HighLevel and Christine’s favorite e-contract tool 🔥 Bonus Tip - How to find more potential affiliates...

Feb 03, 202030 minSeason 1Ep. 6

Alex Schlinsky On Sales & Prospecting

This Spotlight Session with Alex Schlinsky of Prospecting On Demand is 🍌s as far as the amount of value Alex shares. We cover: 🔥 “The Ultimate Value Ladder” - how to create a value ladder for your agency so you have something to sell to every type of prospect 🔥 “The One Call Close” - how to create a framework that closes lead prospects in one call. The same framework Alex used to sell over $1 million in coaching services in 2019 🔥 “Perfect Prospecting” - Direct & Nurture prospecting and ...

Jan 07, 202040 minSeason 1Ep. 6

Josh Nelson On How To Go From Selling Leads To selling Conversions

In this episode, we chat with Josh Nelson, founder of Plumbing & HVAC SEO, a 7-figure digital marketing agency on the Inc. 5000 List doing over $4m in annual revenue. Josh also created the 7-Figure Agency that teaches marketers how to grow a business that does over a million in sales. 🔥How to get a list of business owners within the niche you’re targeting 🔥How to build your first package offering 🔥How to go from selling leads to selling conversions 🔥Increase conversion of inbound calls w...

Dec 13, 201919 minSeason 1Ep. 5

Robb Bailey On Reactivation Marketing

Listen to Robb Bailey talk about how he rebounded from a “7-Figure Failure Agency” and built a niche-specific agency that generated over $2.2 Million in service revenue in just 22 months. 🔥 Robb’s thoughts on why you need to niche 🔥 How to generate client success with zero ad spend with Reactivation Campaigns 🔥 Robb’s EXACT first reactivation sms copy 🔥 How to create client success even if you’re new to running ads

Dec 03, 201925 minSeason 1Ep. 4

Joe Rare of Virtual 9 Assistants On How To Use VAs To Scale

Learn about why Joe decided to shut down his original agency to launch a niche-based agency that broke $100k in monthly recurring revenue in just four months! 🔥 Why it's critical to niche 🔥 How Virtual Assistants can change your business 🔥 How Joe’s company is launching Ad Campaigns + HighLevel setups in 82 minutes, start to finish

Nov 22, 201918 minSeason 1Ep. 3

Josh Miller of GoForClose On Legal Cold-Text Marketing

Learn how Josh was able to build a system that allowed him to purchase over 250 homes in 2018 and retain 120 as rental properties! 🔥 How to do legal cold-text marketing 🔥 Josh’s 1st cold sms strategy 🔥 Josh’s sms conversion rates 🔥 Where Josh gets 10,000 name/phone numbers for $100/month 🔥 Skip-Tracing & how to filter your lists 🔥 How to auto-import clean lists straight into your HighLevel account

Nov 16, 201925 minSeason 1Ep. 2
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