Matt Plapp On Transitioning To Be Niche-Specific
Mar 21, 2020•40 min•Season 1Ep. 12
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Episode description
Matt Plapp is veteran marketer, CrossFitter, Author, Speaker, Consultant, Coach, and founder & CEO of ROI Experts, a monster agency that focuses on the restaurant space.
In this episode we talk about:
💥How Matt grew his agency to over 30 clients in varied industries then transitioned to be niche-specific and scaled to over 200 clients
💥How Matt weathered crises like 9/11, the crash of 2008, and now the Corona Virus
💥Why building a database should be the number one goal you work towards with your clients
💥Why Matt's agency training program focuses on building a LOCAL agency
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