Mike Cooch On Clarity & Scalability
Mar 21, 2020•26 min•Season 1Ep. 13
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Episode description
Mike is the CEO of Digital Marketing Lab and is a serial entrepreneur who has founded several successful 7-figure businesses in tech services, agency services, publishing, and ecommerce.
In this episode Mike talks about:
💥 Why lack of clarity costs your agency in sales
💥 Why you want customers not clients if you want to build a lifestyle business you can sell
💥 Understanding scalability and how to build "Productized Services" that scale
💥 The two things potential buyers of your agency will want to know
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