Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our ...
Jul 10, 2025•2 min
In today's episode, host Pete Moore sits down with Marco Benitez—a guest who brings together the worlds of Taekwondo and biomedical engineering! Marco is the founder of Rook, a "middleman" company specializing in connecting data from hundreds of wearables and medical devices. Drawing on his extensive background in sports and years in big pharma, Benitez discusses the challenges and opportunities in bridging data silos in the fitness, health, and insurance spaces. He also dives into the origins o...
Jul 08, 2025•26 min•Season 1Ep. 557
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our ...
Jul 02, 2025•2 min
In today’s episode, host Pete Moore talks with Lauren Schoenfeld, founder of Active Core Consulting and a powerhouse fractional Chief Financial Officer (CFO) specializing in the boutique fitness space. With an impressive finance background spanning PwC, WeWork, and Equinox, Lauren has a unique blend of skills in the HALO sector (Health, Active Lifestyle, Outdoors) to help studios and gyms not only survive but thrive. She relays her journey from athlete to finance entrepreneur, the creation of he...
Jul 01, 2025•34 min
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our ...
Jun 25, 2025•2 min
In this episode, host Pete Moore reconnects with longtime friend and fellow Emory University alum, Marcus Gordon. They dive into the significant evolution of endurance sports over the years, and the business opportunities surrounding the endurance athlete community. Marcus shares his journey from collegiate athlete and marketing professional to passionate triathlete and entrepreneur—highlighting the explosive growth in triathlons, marathons, and ultra events across the globe. Pete and Marcus cha...
Jun 24, 2025•32 min•Season 1Ep. 555
On today’s episode, host Pete Moore sits down with Emma and Ben Stallworthy, the husband and wife team behind the Melbourne-based, Your Reformer. With a foundation built on serial entrepreneurship and a huge passion for Pilates, Emma and Ben share their story from reviving a rundown health club to scaling a successful chain of gyms, and ultimately selling their business to a major player. They dive into the challenges of pivoting from brick-and-mortar to launching their own Pilates equipment and...
Jun 17, 2025•30 min•Season 1Ep. 554
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our ...
Jun 17, 2025•2 min
In today's episode, Integrity Square Founder Pete Moore dives into the roots and current landscape of private equity (PE) — and why it matters to literally 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 in the HALO sector. Ignore at your own peril. • PE's Evolution: PE started when changes like the Prudent Man Act allowed institutions (think university endowments and pension funds) to invest in private companies. This ushered in a new era for higher-risk, higher-return investments. • The PE Playbook: Early pioneers like Kohl...
Jun 12, 2025•6 min
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our ...
Jun 11, 2025•2 min
On this episode, host Pete Moore reconnects with Jaja Jackson, a longtime friend and fellow Harvard Business School alum, for a deep dive into the intersection of real estate, hospitality, and health. Jaja shares his path from developing homes and communities, to joining Airbnb in its pivotal years, where he helped bridge the gap between multifamily housing and the (then) cutting-edge world of home sharing. Now a leader at ICONIQ Capital, Jackson discusses how his team has reimagined multifamily...
Jun 10, 2025•29 min•Season 1Ep. 553
𝗛𝗔𝗟𝗢 𝗧𝗮𝗹𝗸𝘀 𝙁𝘼𝙎𝙏𝘽𝙍𝙀𝘼𝙆-𝗔𝗱𝗱 𝗠𝗼𝗿𝗲 𝗖𝗹𝗮𝘀𝘀𝗲𝘀! 🚨 Calling all boutique fitness studio operators! 🚨 Integrity Square Managing Partner & Founder Pete Moore is back as "Dr. HALO", and this is a must-hear for anyone running a boutique fitness studio. He's not mincing words either: If you’re only running a few classes a day and wondering why you’re struggling, it’s time for you to look in the mirror. A few things: Increase Class Frequency Most boutique fitness studios sim...
Jun 05, 2025•6 min
Kyria Sabin began her journey with Pilates in 1991 while living in Los Angeles and working as an art gallery director. Teaching Pilates was never part of her original path. However, her lifelong interest in fitness led her to eventually catch the bug for Pilates. After attending a workshop with renowned Pilates "Elder" Ron Fletcher, he encouraged her to teach the method, though she initially resisted. Despite her intentions to head to law school, Kyria’s passion for Pilates ultimately changed he...
Jun 03, 2025•27 min•Season 1Ep. 552
Attention Indie Operators: You Have 36 Months. . . :( Ya'll know Pete Moore as "Captain HALO!" But for this episode he's temporarily changing titles to "Dr. HALO" (!) because he has a prognosis and it's concerning. 🚨 Big Shifts Are Coming to the Health Club Industry! 🚨 Private equity isn’t just knocking on the door—it’s about to flood the health club market nationwide. As someone who’s helped close over 100 deals in the HALO space, he is encouraging all independent operators to get ready, not ...
May 31, 2025•2 min
On today's HALO Talks-Fast Break Pete Moore brings on Scott Lutwak from Fit Athletic Club in San Diego, CA. Watch their short Instagram reel first to get a sense of what Scott has built. (Link to YouTube video below.) Interview starts right after. Way back in episode #150 we also did a full HALO Talks with him: https://www.halotalks.com/scott-lutwak-founder-co-ceo-fit-athletic-club Scott’s vision has transformed a once-dilapidated pool into a next-level, all-in-one space for fitness, social conn...
May 29, 2025•3 min
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our ...
May 28, 2025•2 min
On this episode host Pete Moore sits down with Spoonful founder Bradley Gifford, an entrepreneur whose discusses his fairly non-traditional path from digital marketing to healthy food innovator. He opens up about how a childhood wake-up call around his health spurred a lifelong passion for wellness, ultimately leading him to shed over 70 pounds and dive headfirst into the world of nutritious food. Pete and Brad explore the realities of launching a consumer brand, the structural challenges of mod...
May 27, 2025•31 min•Season 1Ep. 551
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our ...
May 26, 2025•2 min
EōS Fitness is one of the bellwether brands in the HALO space, and for good reason! Listen now to today's HALO Talks Fast Break as Integrity Square Managing Partner & Founder, Pete Moore talks about the history of the brand, where it came from, what the name means, and how this all led up to a pending sale from BRS Capital Partners to TSG Consumer. 🎉 This is a huge testament to the power of a strong team, innovative business model, and a relentless drive for growth. 🏋️♂️✨ A few key takeaw...
May 22, 2025•6 min
Today, host Pete Moore sits down with Michael Pesta, a veteran in the HALO space whose career has bridged the fitness, entertainment, and tech industries. Michael shares his journey from his beginnings at AFAA—where he played a key role in pioneering fitness education and telemarketing globally—to an unexpected pivot into film and music production. Mike's story started in the mid-1980s, when, as a struggling actor, he agreed to help move boxes at an organization he hadn't heard of—never suspecti...
May 20, 2025•27 min•Season 1Ep. 550
For a number of years, Ed Hertzman found knee-deep in the middle of the supply chain/logistics world. At 26, he became frustrated by the confusion and lack of timely industry information available—where even a day’s delay in placing an order could mean higher costs—Ed recognized a gap: There was no "Wall Street Journal" for supply chain professionals! Driven by this, he started the Sourcing Journal to provide real-time news and insights for the supply chain and apparel industries. What started a...
May 13, 2025•24 min•Season 1Ep. 549
🚀 Exciting Insights from the Boutique Fitness Studio 2025 Report! 🚀 On the latest HALO Talks Fast Break Julian Barnes peels back the curtain on (some) of their findings in report that took 9 months to put together—and the data reveals some eye-opening strategies for boutique fitness studio success. Here are 3 key takeaways every studio owner or industry investor should know: 🔑 Referrals Power Growth: 44% of new client leads in profitable studios come from referrals. Word-of-mouth remains the ...
May 08, 2025•11 min
Welcome to HALO Talks! In this episode, host Pete Moore sits down with Tom Morrissey, founder of Solo Health Collective and a seasoned veteran in the health insurance world, to unpack the complex—and often misunderstood—landscape of healthcare for self-employed professionals. With a career spanning decades at Cigna and deep experience serving everyone from major corporations to solo entrepreneurs, Tom shares how he’s dedicated his life to helping small business owners and solopreneurs access qua...
May 06, 2025•32 min•Season 1Ep. 548
A LOT has happened since Crunch's early days! Humble Beginnings & Early Growth: Crunch started in 1989 with Doug Levine, Roger Harvey (Crunch's first COO), and a powerhouse team, quickly making waves in the highly competitive NYC fitness scene. Big Deals & Bumpy Roads: Bally Total Fitness bought Crunch in 2001 for $90 million, but soon faced challenges. A few years later, Angelo Gordon (with Pete Moore himself on the deal side) acquired the company for half that price—$45 million. Growin...
May 01, 2025•3 min
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our ...
Apr 30, 2025•2 min
On this episode of HALO Talks, host Pete Moore sits down with Gabriel Cian, a serial entrepreneur from France with a passion for longevity and health innovation. Gabriel shares his journey from building and successfully exiting two tech startups to founding the 2060 Foundation, an organization dedicated to advancing longevity through investment and policy change. The conversation dives further into the intricacies of selling a company, the booming field of longevity science, and the crucial role...
Apr 29, 2025•27 min•Season 1Ep. 547
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our ...
Apr 23, 2025•2 min
On this episode, host Pete Moore dives into the cutting-edge world of regenerative medicine and longevity with guests Howard Leonhardt, founder of Leonhardt Ventures and Lionheart Health, and Scott Hoots, an expert in health and wellness franchising. Leonhardt is an innovative medical entrepreneur whose journey started in 1982 with the founding of Leonhardt Ventures, the parent of Lionheart Health and Lionheart Longevity and Wellness. Over the decades, Leonhardt has pioneered groundbreaking medi...
Apr 22, 2025•32 min•Season 1Ep. 546
1. Slamming Is a Serious Threat for Facilities Slamming is a deceptive practice where unauthorized third parties trick business staff into signing up for expensive electricity supply contracts, often by posing as utility representatives. This can result in facilities unknowingly paying much higher rates. 2. Financial Impact Can Be Huge Justin shares real-world examples where facilities ended up paying outrageous rates—like 30¢ per kWh (kilowatt hour) instead of the standard 10¢—sometimes adding ...
Apr 17, 2025•11 min
Every Wednesday we release our all new “HALO Academy: 2 Minute Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email abou...
Apr 16, 2025•2 min
