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wizard. Go get them. This is Pete Moore on Halo Talks. I have the pleasure of bringing from international base of South Of France, Gabriel Sian. We're gonna talk about longevity. We're gonna talk about his serial entrepreneurship in the technology space, and he has sold two businesses and going to build several more in the future. So, Gabriel, welcome to your first Halo Talks. Yeah. Thank you so much for having me here.
Awesome. So give us a little background on what you've done, some of the startups that you turned into companies that exited, and then talk about why your passion and, energy is going to lie in, in helping new companies. Yeah. So thank you very much for for the intro. I've been entrepreneur for the last twenty years coming from the tech space, and I have created a couple of startups, sold two of them, in the tech space with artificial related to artificial intelligence, big data,
and marketing automation most of the time. Good. So, I exited the last one in 2021. At that time, I was 40 years old. And I decided to, change completely gears and focus on longevity on the last half of my life, so to speak. I have discovered longevity. There there are this is a new universe which is so
fascinating. The science is moving forward so quickly, and the prospects of living longer and healthier was very enticing to me, and I just wanted to devote the rest of my, you know, energy and life to to longevity, helping people live as long as healthy and healthy as possible. So, you know, tell us about the, you know,
getgetemail.i0 and then Prague online and, you know, what you did on those two companies that you think were, you know, game changers, or what what pivot you do you into having the ability to have somebody come and wanna acquire businesses? Because as most entrepreneurs know, you know, 90% of companies that get started do not get acquired. Absolutely. As for a very tough business, a very tough universe to be in, and a very tough,
activity on a daily basis to make. Those, out of those company successes that acquirers would be interested into acquiring. So by the way, in 2021, yeah, the company was acquired by a big US publicly traded corporation called Dun and Bradstreet. And it was a great experience for me to sell the company and also work for two years, for the earn out and the transition period before between, you know, to make to make sure that things happen, on the right side for
for the acquirer. Got it. So what I've done what what I've done I've done differently. To be honest, it's it's a it's a software as a business universe. So in SaaS businesses, actually, it's it's it's pretty hard to to to to, be successful. You need to execute really well. You need to say no to many opportunities because at some point, everybody's going to ask this
feature and that feature. And if you get lost into that kind of complexity, you're out of business at some point, or you're going to suffer a burnout or anything, but you're not going to be successful. So saying no to so many opportunities and just laser focus on one thing and doing the best in the world, I think was a game changer for us and for the industry as a whole. Another question is, in my previous company, I was very much focused on the local market, the
French and French speaking market. But the world is much bigger than that. So for getemail.io, what I said is that for day one, I would focus and consider that the whole world is is our playground. And it has been a game changer also because we opened up to a market that was, like, worldwide. And after a year or so, we had more customers in The United States than in
our home country. Gotcha. Great. So let's talk. You mentioned that part of the consideration that was paid was an earn out, and and, you know, a lot of the people that listen to Halo talks and that I've interacted with has been to educate them on deal structure, educate them on financials, how do you value businesses. So for those people that don't know, you
might get paid a certain amount upfront. Let's say you got 5,000,000 upfront, but you really wanted $8,000,000 for the business, and the company was willing to pay you 8. But they're like, look. You gotta earn your way out of this deal, and you gotta produce. And then I'll pay you a prescribed dollar amount if you do earn out and actually achieve what we agree that you're going to achieve either twelve months or twenty four
months down the road in the future. That may be under my my control, but your benefit, or I might give you some control over that outcome by letting you run your business inside of my business. So could you talk for a minute or two about, you know, maybe not the exact economics, but how you develop the earn out formula so people know about that, and then how you go
about making sure that you collect it? Yeah. Absolutely. So it's a very tricky issue, to be honest, because the the acquirer has, control over your your company, what was your company. But at the same time, you're supposed to deliver some, tangible results. So it's a middle ground that is not easy to to cope with. So what happened to us was that, the acquirer was intelligent enough and and good willing to help us and to put the resources in front of the, you
know, the goal we were supposed to, to reach. And we were successfully able to reach those milestones and to get the earn out. But, again, I was one of the very few people, in my in my network who sold their company and was able to reach those milestones and and get their earn out at least fully. So so and then from a standpoint of the company paying the earn out, was it a complicated formula? Was it just, hey. Here's my revenue. Here's
my members. Here's my customer base. I've done somewhere else where I've tried to to pin it on the highest denomination, basically. Like, revenue is hard to manipulate and argue about. Number of customers hard to manipulate and argue about a certain day. EBITDA, you know, I can layer a lot of cost into your business that we might argue was my cost. You might argue was your cost. We might not be that willing as a buyer to, like, just stroke a check to you again because I I already
thought I paid a fair value for your company. Quite frankly, I didn't think we you're gonna hit the earn out. Yeah. So, honestly, the formula was pretty simple. But the way, the words that the the lawyers our lawyers, put it, it was a nightmare. I I really only trusted them that they would do the work for us, and and,
honestly, I was right to do so. But it was very complex, very simple to understand, and very complex to read and and and then try to imagine what it is if you didn't knew it know it in in first place. Yeah. So so so buyer beware or seller beware on try to get as much money upfront as you can on a sale. Make your earn out achievable and make it based on a number that is the hardest number for either side to potentially
manipulate or take take a counter view. And I do agree with you that the the language in a, in a purchase agreement on earn outs should be a picture and an Excel financial model. I try and get a financial model of outcomes. So it's harder to manipulate what what the launch meant is actually in the exhibit. So thank you for sharing that that knowledge. Welcome. So so so you sold the business. Now you got something called twenty sixty
foundation. Talk about what that is. Yeah. So, because I have decided to devote, you know, the rest of my life to to longevity, I really wanted to put the, the foundations of, of what I was about to to, to execute. And in longevity, you have two sub ecosystems, I would say. You have the health span ecosystem and the life span ecosystem. The health span ecosystem is about things that you and I can do, and and it's state of the art with what we know to do today
in medicine. Right? It's about healthy living. It's about taking care of your diet. It's about taking some medications, some some supplements, things that are very practical. One of the the flagships, in in in in this ecosystem is, a doctor called Peter Attia. And he's really very realistic with what we can do and trying to give very practical insights into how to take care of one's health considering
what is known today in medicine. And then you have the the lifespan ecosystem where we are trying to understand at the biological level how, the process of aging is working, and we are trying to fiddle with it. We are trying to, slow it down, stop it, or even, let's be crazy, reverse it. And this is more science fiction like. It's more futuristic, and
it's riskier as a business. And the people who are, really, working in the field are really trying to disrupt the field with breakthroughs scientific breakthroughs. So you have those two ecosystems. So for me, I understood that as population is getting older and older, you need to create startups on the health span field, right, universe. Because businesses, investor investors understand this. You have a a path to profitability that are pretty short term with which is
compatible with what venture capital is looking for today. And you need to use those companies and the profit to invest into a foundation, which is called two thousand and sixty, the two thousand and sixty Foundation that is going to take care of long term projects that the venture capital doesn't know how to deal with. Like for example, changing laws. There are two categories of laws that are not working right in the world and are not longevity
compliant today. One of them is how do we spend money on preventative medicine? In many countries, you don't have, health care. We have you have sick care, which means that people are getting sick. And at that point, the state is going to give them some subsidies and their their insurance policy, health policy is going to a fund for the treatment. But you have to take care way before that happens, right? And you want to change that. You want governments to spend money on preventative health
instead of curative health. So that's one thing. And you need to change laws about this. And it's taking a a a lot of time and and somebody has to do it. And second point is, as strange as strange as it may seem,
aging is not considered a disease. So the huge amounts of public funding that goes today into research against cancer, against cardiovascular disease, against neurodegenerative disease, against metabolic, syndromes doesn't go into the the root cause of all those chronic diseases, which is the process of aging itself. So you need to get into the WHO disease classification and adds a category
called age related diseases or aging altogether. So in order to change those two things, you need a foundation to take care of, of the long term projects related to longevity. This is Pete Moore. I wanna let you in on a little secret. There's this company called Promotion Vault, and what they do is they give out rewards from retailers that allow you to incentivize your members without having to do zero down and one month
free or giving away shakes or giving away T shirts. What you wanna do is build a rewards program that lasts, that people value, and that doesn't discount your own products and services. So here's the deal. There's something called rewards vault. The rewards vault is going to allow a member to set up their own profile.
They are going to answer questions. You are gonna get those answers. You're gonna be able to target those members, and you're gonna reward them inside your club, inside your spa, and outside of the club, and outside of the spa to get them to become loyal, to get them to pay their monthly dues, and to be rewarded properly for the actions. A lot of companies are cutting back on rewards. You shouldn't be. Promotion Vault's your answer. Trust me. This is real. So let me
ask you a question. So twenty sixty foundation as it's set up right now seems to me, and correct me if I'm wrong, is it's really a a, a lobbying slash movement of trying to get awareness and potential investment into companies that are solving these problems, and hopefully they come up with a solution. But are you, like, what hat are you wearing? Are you, like, a potential investor in in businesses once you get them kind of green lighted through where they could
become commercialized? Are you more of a, public advocate? And you're saying, hey, I'm not necessarily looking to make money at two thousand and sixty Foundation as like the owner or entrepreneur or protagonist behind
it. And I wanna be known as like, hey, I'm like the head of like, you know, I kinda cling to myself like I'm like Captain Halo, like I'm a superhero trying to get capital into The US market and global market for these types of companies that will in return will solve some component of solving low loneliness, obesity, or diabetes. So where do you kinda sit when you wake up in the morning? Are you the CEO of what? Yeah. So so
listen. For for 2060, the the flagship project we are working on right now is an investment club where we bring investors, most of them folks like me who have sold companies and are really interested into longevity. And some of them are financing the longevity startups, both health span and lifespan, like the biotech crazy stuff. Some of them are creating, companies around longevity topics. Again, either
biotech or the more health aspects of it. So we are really trying to grow the the amount of money that is being invested into longevity, and and and also trying to inspire as many entrepreneurs as possible to start new companies in this, in this field. Gotcha. So that's the If you want yeah. If you wanna use the term halo to your twenty sixty foundation, I hereby bequeath the use of the term halo, health, active lifestyle outdoors, because that's really the foundation of Yeah. Solving all these
chronic diseases in The US. That's why we we use it instead of the word wellness, because you have to create the halo effect. Yes. No pressure. I'm just giving it I'm giving it to you because it's royalty free. We want everyone to use it. So Great. Thanks. Thanks so much. Feel free. So so as you okay. So now I get it. So I got an investment club that's basically trying to pressurize certain
things in the market that could be game changers. If you take a look at let's let's use Ozempic or we get Wegovo, or any of these GLP one drugs as, you know, longevity, instigators, we'll call. Right? If I could change the way you behave Absolutely. Then then I'm part of the longevity, you know, twenty sixty curve. You better get to the gym also
or else you're gonna wither away. So how do you view weight loss and maybe certain things that might be deemed like, oh, that's a fast track for you to, like, lose weight, not the, you know, the traditional way of, like, I earned it, you know, necessarily? Yeah. Yeah. Absolutely. So so what people need to know is that, all those miracle pills have secondary effects have side effects. So it's not only you lose weight.
You you have there is a price to pay. I'm not I'm not talking about financial price necessarily, but also a price in terms of side effects of risk. So today, longevity is about five, categories of interventions. You have, physical activity. You have diet. You have sleep. You have, mental health, stress management, and, related issues. And last but not least, supplements and some drugs that
we use even, you know, for preventative reasons. So when you when you look at those five aspects of of those five five pillars, it requires self discipline. It requires persistence. It's not something that you just take a
miracle pill and and and you're done. Right? So, yeah, this is why it's so important not only to have medical doctors to tell you what you have to do and to do the prescriptions and and the interpretation of the results, but you also need health coaches to help you implement those changes into your daily life and turn them into habits. Because otherwise, it's just going to stress you out like crazy because you know there are some
things that are not right with you. But since you don't apply anything and you don't do anything to change that, it's going to generate more stress than than not knowing about it. Got it. So, you know, as you take a look at potential opportunities, give me an example of of, like, what a 2060 Halo Foundation, you know, founding tech company that's affiliated with you. Would you guys put some seed money
into it, dollars $2.50, dollars 5 hundred? Would you go and help him get a grant from some government that might be trying to solve this and you kind of become like the the poster child for for that. What what what are some of the ways that interacting or being a part of this work would work? So yeah. So so so what we'll do is, present the the, the startup to our community of investors, and some of them are going to be interested
in the opportunity. And then we're going to assist the the startup until they raise the the necessary amount of money for for their their startup. So that that's how it works. And and and and by the way, the foundation is not there to make money just as you are saying. So we are just, offering as much visibility as possible to the startups and helping them raise funds, and there is no sort of business model associated with that. We don't take any commission, any success fee,
absolutely nothing. We are just going to be very happy if that start up, is going into the market and increasing the likelihood that one treatment really works in longevity. And then there's going to be a whole new wave of investments once we have one drug that extends, say, lifespan by five to seven years. Rapamycin was one of the the candidates is one of the candidates we've had but four minutes at
some point. So there are different candidates. I'm sure that more, sooner or later, one of them is going to work. This is Pete Moore. Here's the last tip for you of the podcast. We are partnered up with a company called Higher Dose, higher dose dot com. They are the leader in workout recovery products, infrared technology, LED light masks, neck enhancers, and other products such as PMF mats and sauna blankets. If you have not gotten on the workout recovery train
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workouts. Higher dose, check it out. There's a wholesale code, and we look forward to helping you all bet your products and services to meet the demands of your members. And, hey, let's get people happy, healthy, and sweating, and the recovery should be just as good as the workout. Couple of quick questions here before we, before we, close
out. One is, given where you sit in France and probably have a better lens on what other countries are doing versus in The US, we kinda look at ourselves and don't really go outside of our own box as much as we should. What country do you think has the best policies, lifestyles, you know, inertia to be like the longevity, you know, epicenter of the world? Yeah. So, unfortunately, I don't think it's United States. I don't think it's France nor Europe. I think of one specific country, Singapore.
Singapore has one of the lowest, fertility rates in the world. And they they're wealthy, but their population is aging quickly. So they have this sort of emergency to fix this, a health span problem. And they are putting huge resources because they have them and because it's very urgent for them to to take care of this public health problem.
So I I it's really I'm really betting on on Singapore as one of the, like, you know, the first and foremost countries that are able to, extend, people's lifespan and health spends at the at the national level. Gotcha. And then, you know, about seven years ago, I went to a, Clinton, president, Clinton, health matters conference, and he asked all the insurance company CEOs what's the biggest issue in the health care industry. And the and the the the top answer for a guy named Bruce
Bouchard at Humana was loneliness is the biggest issue. If I could solve loneliness and get people out of their own heads and actually get them physically with other people, one, their behavior seems to kinda monitor you know, normalize where they're not necessarily, you know, sitting on a couch and and eating a lot of, a lot of ice cream and getting depressed about their weight or themselves or their relationships. What what do you see as the key driver or drivers on the
longevity side? Yeah. So so as I said, health, mental health is one of the five pillars I have listed, earlier, and it's so important especially for older people. And there's there's this observation that if you, for example, if you have an accident, like, for example, a fracture or something, then you isolate yourself. And then because you isolate yourself, you're going to have a whole set of consequences, which eventually
decreases your your your health span because of that. So it's so important for, people to keep very healthy and reach, the social ties. Gotcha. Alright. Great. Well, look. We look forward to having you, dedicate yourself to this industry. You've now been exposed to the to the halo sector. And, as, as people come up with new ideas and wanna bounce them by 2060, you know, please get in touch with Gabriel. All of his information will be
out there. I look forward to, to be having you as a thought leader and action leader, in in the network. So so welcome, Morric. Yeah. Thank you again very much for having me here. It's why I was really excited to, introduce to you guys, 2060.life, which is the website of the foundation. Please join me if interested, and let's build a future together, a future where people are living longer and healthier. Awesome. Alright, man. Go halo. Go France.