This is Pete Moore at Integrity Square. We are just signed our engagement letter with our 20 club operator. We're gonna come up with a cool name, probably Project Willow on behalf of Taylor Swift or Project Cannonball, but we'll come up with some confidential name that allow us to talk about your business whether we're in an elevator, whether in an airport, or whether on a conference call. Okay. Confidentiality in this process is key. We will have something called a
kickoff call. We'll do that over Zoom or we'll do that in person. That kickoff call is going to be a way for you to teach our team everything we need to know about your business, how your business model works, how your special sauce is delivered, and what you see as the
opportunities and risks of the business. It's super important for any banker to actually understand your business as if it was their own for us to be able to champion that cause, pitch the business properly to potential buyers, understand some of the special sauce in the Kool Aid that we need to drink in order to really get fired up to sell a company.
So that kickoff call is basically you educating the banker on on your company, all the things we need to know, the good, the bad, and the ugly, and then we will issue you what's called a due diligence request smart sheet. This is basically the start of your proctology exam. We are going to learn everything about your business and we're gonna try and figure out what a potential buyer is going to have issue with
and try and get ahead of it. Getting ahead of issues in any sale process is basically the difference between success and failure. So once we have that diligence list, we start to put together our confidential information memo, which is our SIM, which is 40 pages in PowerPoint, and our workbook, which is going to adjust your financials the best we can and help you build out projections. That is the stage we're at right now. Keep coming back for more.