Last night we continued Season 2 of Demand Gen Live with the AMA format. Chris and Megan tackled questions asked both before the show and live ranging from what demand REALLY means and how to create it with momentum to case studies and podcasts. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.
Kyle Hamer (Founder & CEO, Hamer Marketing Group) hosted Chris Walker on the SUMMIT Podcast to talk about marketing in a post-COVID-19 world. They discussed how to use both intuition and data to determine where to spend your budget, why you should separate performance and brand, and how unrealistic goals drive the wrong marketing behaviors. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube....
Kevin "KD" Dorsey joined Chris on State of Demand Gen this week to talk about how B2B can learn from B2C, especially in regards to influencer marketing. They discuss their thoughts on B2B influencer/user marketing and why SaaS companies in particular should be considering this approach. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.
On last night's Demand Gen Live we received several questions before the show and tackled them live. Some topics we covered include: -Brand, Demand, ABM - Where to focus?; -First 90 days as the first marketing hire; and -How the pursuit of ROI and Efficiency drives bad marketing. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube....
On Season 2 Episode 2 of Demand Gen Live, we talked about: How Sales can work well with the CMO, How word of mouth drives revenue with zero attribution, and what B2B marketers can learn from B2C. We also hosted a live AMA and answered questions about topics including LTV, ad copy variation, imposter syndrome, and segmenting. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube....
Chris Walker joined Sandro Meyer on The Growth Leadership Show to talk about: why other people don't post regularly on LinkedIn, what happens when metrics become more important than the outcome, the importance of primary market research, content creation and distribution, and what you can outsource vs. what you can't. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube....
Latané Conant, CMO at 6sense, joined Chris Walker on State of Demand Gen to go into more detail about the concepts that are discussed in her new book “No Forms. No Spam. No Cold Calls.” For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.
Last night we kicked off Season 2 of Demand Gen Live with our co-hosts Chris Walker (CEO, Refine Labs) and Megan Bowen (CCO, Refine Labs). We leaned harder into the AMA format and covered a variety of topics including: Being proactive vs. reactive in the sales process and with customers; Why meaningful content should be incorporated throughout the entire sales and customer journey; Launching into a new market with a new product; Customer at-risk identification programs; and 2021 Demand predictio...
Chris interviewed Darryl Praill (CRO @ VanillaSoft) on State of Demand Gen this week to talk about marketing, sales, and where both sit in the organization. They discuss common frictions between the two teams, and how they can work together to achieve a shared goal...revenue. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.
In the Season 1 Finale of Demand Gen Live, we had Gaetano DiNardi (Director of Growth Marketing, Nextiva) back to go through a stacked agenda. We covered: -Scaling a global demand team, -Why Enterprise companies don't publish pricing, -Hot takes on LinkedIn stories, -Why is it so hard to hire top demand gen talent?, and -Better ways to nurture "leads" in long sales cycles. Tune in next week LIVE for Season 2! Link to register here: https://zoom.us/meeting/register/uJIpdO-vqDsoxeNkHjM_AAG9HFI9m9S...
Erik Jacobson (CEO, Lemonpie) interviewed Chris Walker on "Brands That Podcast" to talk about Chris's thoughts on what most B2B companies are doing wrong in regards to leads and attribution. He also goes into detail about the State of Demand Gen podcast and how companies should be integrating podcasting and organic LinkedIn thought leadership into their marketing strategy. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine L...
Chris sat down with Scott Rivers (Managing Partner, Cerca Talent+) to talk about modern marketing. They touched on how to can get to a place with your marketing where you are allowing your buyers to learn about your product in the way that THEY want, as well as how to commit to, set expectations, and get buy-in throughout your organization when running a new experiment. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs...
Gaetano DiNardi (Director of Growth Marketing, Nextiva) joined us once again for the 27th installment of Demand Gen Live. We covered: why overweight sales teams can get marketers stuck on the lead gen hamster wheel, why Facebook ads should remain in your 2021 marketing mix, and also hosted a live AMA and took questions from the attendees. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube....
Chris Walker was joined by Jonathan Beaton, VP of Marketing at IntSights, to talk through the marketing values they hold that go against the grain. They touched on how they got where they are today, how to stay ahead of the curve, performance marketing, outsourcing content, and modern PR. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.
This installment of Demand Gen Live marks 6 months since we started the series on Zoom. We dove into why your company should seriously consider starting a podcast and did an in depth live paid social and search analysis of a B2B SaaS company. We concluded with a live Q&A and an incentivized challenge for our attendees. NOTE: The live B2B paid social & search breakdown was cut out from this audio recording. To view the screen share, check out Demand Gen Live x26 on the Refine Labs YouTube...
Chris Walker joined Alice de Courcy (CMO, Cognism) for a fireside chat about e-books. He shared his thoughts on what marketers should be channeling their time and energy into instead of the traditional e-book and suggests other methods of tracking past the initial download for those that still choose to produce them. Alice and Chris have differing thoughts on the use and effectiveness of the e-book and both make a compelling case for when and how they should be used in conjunction with other tac...
Over 50 marketers and sales folks gathered together on Zoom for Demand Gen Live this Tuesday. We were joined by Megan Bowen (CCO, Refine Labs) and discussed: The "growth at all costs" mindset; Why intelligent leaders stop innovating; ABM and Intent data - if and when to use both; and Why some CEOs resist investing in marketing. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.
Chris Walker joined John James on the Champagne Strategy podcast last week to talk about a wide range of topics across marketing, sales, and entrepreneurship. They covered: Why organizations invest heavily in sales headcount as a replacement for lack of demand, and what happens as a result thereof; What Chris's entrepreneurial background taught him about how people make purchasing decisions; How to spend your marketing budget like it's your own money; and The difference between high performing t...
Jason Widup, VP of Marketing at metadata.io, joined us on State of Demand Gen to share his thoughts on marketing in 2020. We talked about how we define performance marketing and how it fits into the overall marketing strategy, why paid social isn’t an intent channel, and what happens when you are stuck in an endless cycle of measuring TOO much. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube....
We broke the record for the longest Demand Gen Live to date on last night's installment. We discussed: What should my ROI be on Google Ads; How can you identify true intent; Partnership marketing strategies; Is NPS a metric worth considering; What to do when competitors play below the line; and a live Q&A. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube....
We hosted an event in early 2020 with Josh Braun in Miami, FL to talk about top of funnel outreach in B2B sales and marketing. Chris and Josh dove into how to get prospects to come knocking on your door and have your brand top of mind when they're ready to buy, as well as how to sell to prospects who may not know they have a problem you can solve. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTub...
Megan Bowen (CCO, Refine Labs) joined us again on Demand Gen Live in Gaetano's place. We talked about: Other alternatives to the sales/marketing compensation divide, how Sales can better align with Marketing on an organic approach, go-to questions when conducting customer research, LinkedIn company page metrics, and separating marketing into brand and demand teams. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on L...
Richard Harris, Founder of The Harris Consulting Group, came on the State of Demand Gen podcast today. We covered: What parallels appear in both the sales and marketing worlds; How measuring the things that don’t matter and don’t map to business results affects the sales org; What questions should a sales leader be asking to understand demand gen better; and Where the CRO role fits in the org chart. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just li...
Gaetano DiNardi returns for this week's Demand Gen Live. We tackled the following topics: The brand halo effect, when to trust your gut instead of your data, and why you should develop content in-house. We hosted a 45 minute live Q&A following the previous topics. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.
Chris Walker joined Josh Wagner on the Love Selling Hate Sales podcast. They talked about: balancing marketing with sales, where the balance lies between building relationships and hitting quotas, how to really get into your customers' shoes, and different trains of thought when it comes to sales rep compensation plans. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube....
On last night's Demand Gen Live, Megan Bowen (CCO, Refine Labs) joined Chris Walker (CEO, Refine Labs) in Gaetano DiNardi's place. Over 50 marketers and sales folks joined the call and participated in a live Q&A. We covered: why brand marketing lowers CAC, what needs to change from a marketing and CX perspective with enterprise deals, should content marketing be tied to a revenue goal, dealing with a CEO who doesn't understand marketing, and what the best answer is to: "if your marketing bud...
Chris joined the Surf & Sales podcast last week to go into depth on how his background and experiences at former companies shaped the work he does at Refine Labs. They went into depth about: Whether marketing is getting better at selling or sales is getting better at marketing; Why you can't have a short-term mindset with content marketing and thought leadership; and How attribution causes marketers to forget common sense. For more content, subscribe to State of Demand Gen on Spotify or Appl...
Chris Walker (CEO, Refine Labs) and Gaetano DiNardi (Director of Demand Generation, Nextiva) hosted Demand Gen Live for the 20th week in a row. They focused on pre-submitted questions as they related to sales forecasting, LinkedIn video ads, growth hacks, and whether webinars are brand or performance. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.
Chris joined Yaagneshwaren Ganesh and Manish Nepal on the ABM Conversations Podcast last week to share his thoughts on how attribution oftentimes misses the mark when being used to measure the results of content marketing, what marketers can do in place of trade-shows and in-person events, and why your best leads shouldn't be going to an SDR. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube....
Chris joined Rich Cardona on The Leadership Locker to share his thoughts on how companies should be implementing a truly buyer-centric marketing and sales model. They discussed what product management can teach you about marketing, how to attract and educate your buyers instead of convincing them, and the benefits of pivoting to revenue marketing. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTub...
