52 - Identifying True Intent | Demand Gen Live S1 x24 - podcast episode cover

52 - Identifying True Intent | Demand Gen Live S1 x24

Sep 02, 20201 hr 42 min
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Episode description

We broke the record for the longest Demand Gen Live to date on last night's installment. We discussed:  What should my ROI be on Google Ads; How can you identify true intent; Partnership marketing strategies; Is NPS a metric worth considering; What to do when competitors play below the line; and a live Q&A.


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