50 - Brand vs. Demand | Demand Gen Live S1 x23
Aug 26, 2020•1 hr 33 min
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Episode description
Megan Bowen (CCO, Refine Labs) joined us again on Demand Gen Live in Gaetano's place. We talked about: Other alternatives to the sales/marketing compensation divide, how Sales can better align with Marketing on an organic approach, go-to questions when conducting customer research, LinkedIn company page metrics, and separating marketing into brand and demand teams.
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