68 - Brand, Demand & ABM | Demand Gen Live S2 x03
Oct 21, 2020•1 hr 16 min
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Episode description
On last night's Demand Gen Live we received several questions before the show and tackled them live. Some topics we covered include:
-Brand, Demand, ABM - Where to focus?;
-First 90 days as the first marketing hire; and
-How the pursuit of ROI and Efficiency drives bad marketing.
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