64 - Demand Predictions for 2021 | Demand Gen Live S2 x01
Oct 07, 2020•1 hr 36 min
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Episode description
Last night we kicked off Season 2 of Demand Gen Live with our co-hosts Chris Walker (CEO, Refine Labs) and Megan Bowen (CCO, Refine Labs). We leaned harder into the AMA format and covered a variety of topics including:
- Being proactive vs. reactive in the sales process and with customers;
- Why meaningful content should be incorporated throughout the entire sales and customer journey;
- Launching into a new market with a new product;
- Customer at-risk identification programs; and
- 2021 Demand predictions
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