What We Cover In This Episode: More expansion news in the industry related to chains delving into the food and beverage game [1:18] Who our upcoming in-person summit is targeted to and how it will help them [4:48] The themes that we chose to deep dive into while there and what you can expect at the 3-day summit [8:11] The way in which it will be more of a cohort and less of a conference [11:30] Some of the key topics you’ll be hearing about and receiving actionable strategies on [13:56] The oppo...
Mar 21, 2024•27 min
What We Cover In This Episode: What inspired Afi to into this space building the LenzVU platform [1:18] Some of the game changing features it has to boost your sales and retain clients [3:12] How LenzVu helps studios with noncommittal clients by gathering information to build very targeted funnels [5:09] The most surprising feedback so far that LenzVu has gotten from its clients [7:09] A few of the ways that targeted marketing specifically addresses the challenge of converting noncommittal clien...
Mar 14, 2024•28 min
What We Cover In This Episode: A first glance at the FitDEGREE Summit 2024 and what you can expect by attending [3:38] What the inspiration was to create this event coming in October 2024 [4:40] How this event will be an immersive experience for all who attend [7:49] Why we’re so excited about the retreat-vibe location where it’s happening at [9:00] Steps you can take in preparing to make the most of this experience [11:08] Some of the long-term benefits studio owners attending will realize [14:...
Mar 07, 2024•25 min
What We Cover In This Episode: Nicole’s thoughts on why maintaining a focus on the client experience at all times is key [1:20] How finding the right mentors can be invaluable to your business [3:41] The way in which Nicole finds what works for her when it comes to a work/life balance [8:12] What the concept of grassroots marketing is all about [14:44] The grassroots marketing strategy of building partnerships in the places your target market is already hanging out [16:49] More partnership build...
Feb 29, 2024•31 min
What We Cover In This Episode: What Lumin Fitness’s new smart studio concept is all about [1:43] How to approach implementing leaderboards in your studio [6:33] Some of the ways that leaderboards can build community and new connections between members [9:04] Tips for developing a customized rewards system [10:31] How you can begin to use organized interactive challenges [13:21] Why listening, learning and adapting from feedback is essential when using social gamification in your studio [15:31] W...
Feb 22, 2024•23 min
What We Cover In This Episode: What ‘sparked’ the creation of Spark Strategies [1:20] Some of the challenges Nicole encountered growing her own yoga studio [5:07] A common misconception studio owners often have about growing their businesses [8:30] Nicole’s tips for tailoring your approach to marketing on the different social media platforms [12:05] Where she is seeing better ROI and cost per leads coming from right now [23:36] Nicole’s follow-up process for new leads and the way that she person...
Feb 15, 2024•35 min
What We Cover In This Episode: News with Nick and a look at Pilates style concepts at F45 [0:38] Why establishing a clear and shared vision to create a community-oriented team is crucial [4:46] Our thoughts on hiring for cultural fit and diversity [8:23] How to approach community building with a focus on training and development [10:48] The impact that encouraging team collaboration and ownership will have on your studio as a whole [14:06] Tips for measuring success and gathering feedback [15:39...
Feb 08, 2024•21 min
Hey fitFam and welcome back to another episode of fitSpot Guru! Well, not so fast. As you may have noticed by the length of today’s episode, it’s not an actual episode. I am here to make an announcement on some upcoming changes that fitSpot Guru will be undergoing starting in February. In an effort to keep our content fresh, fun, and educational, we are reducing the number of episodes we release per week. Moving forward, the format of the podcast will still bounce between fitDEGREE partner power...
Feb 01, 2024•51 sec
What We Cover In This Episode: News with Nick and a few gamification strategies to be aware of [0:52] Some of the different ways that you can diversity by selling retail products in your studio [4:07] Our thoughts on online classes and subscriptions as diversification strategies [9:11] How to introduce workshops, specials events, seminars and guest experts to your members [11:43] Diversification using private training and small group sessions tailored to individual goals [14:39] What to be aware...
Jan 30, 2024•25 min
What We Cover In This Episode: How Terri changed course from teaching yoga to becoming a studio owner [1:50] The inspiration she received from her own coach to enter the coaching world in order to start helping others [3:25] An interesting dynamic Terri sees in the yoga world where people think you shouldn’t be making money [7:34] A major transformation that happened in her business after she implemented Perkville [10:01] How Terri recommends integrating Perkville into your overall business stra...
Jan 25, 2024•37 min
What We Cover In This Episode: News with Nick and a look at why the majority of users are going to boutique fitness classes [1:11] How a business coach can offer personalized business strategies to studio owners [3:29] The impact that increased accountability from a coach can play in the growth of a business [5:36] Ways that a coach can provide specialized knowledge and expertise for business growth [7:44] How working with a coach can enhance the leadership skills and management skills of the ow...
Jan 23, 2024•29 min
What We Cover In This Episode: Introducing Sunil and how his past experiences lead him to Perkville [1:15] His “a ha” moment to jump into Perkville [4:26] Some of the iterations and pivots that have occurred with the Perkville rewards program [7:46] What truly sets Perkville apart from other rewards platforms that exist [9:30] How Perkville works for businesses and their consumers [12:36] The approach to customer retention and increased spend, and the way that Perkville does it differently [16:5...
Jan 18, 2024•29 min
What We Cover In This Episode: News with Nick and a quality over quantity shift in lead generation [0:54] Low impact training coupled with resistance training and its importance to flexibility, joint health and the most underrated benefit, balance [6:29] High intensity versus low intensity workouts plus how it relates to longevity and overall health [9:01] Our thoughts on whether strength training will slow the aging process [11:28] The mental health benefits of yoga and Pilates and the evolutio...
Jan 16, 2024•25 min
What We Cover In This Episode: How the point system is a tried-and-true method to use for a rewards program [5:29] Some examples of how businesses currently run their referral programs [6:44] What the concept of “earning velocity” is all about [8:07] The best reward or the top tickets that studios offer [11:01] How businesses are restructuring their rewards to maximize both client interest and business benefit [13:08] A look at referral offers features [14:19] Strategies for effectively marketin...
Jan 11, 2024•21 min
What We Cover In This Episode: News with Nick and a look at the predicted 2024 trend of empowerment of instructors as brand ambassadors [1:19] Various ways that spot booking can be utilized and implemented in different modalities [4:22] The role that comfort and getting a good spot in class can play in the overall enjoyment had by the client [7:41] Diving deeper into spot booking accessibility with fitDEGREE [21:19] Ways to begin educating your clients on spot booking and leveraging how it leans...
Jan 09, 2024•28 min
What We Cover In This Episode: The way that Perkville qualifies their leads to ensure that they are a good fit for their potential clients [2:51] A success story of loyalty and community [4:41] An inside look at some of the innovative features Perkville offers [7:30] What makes Perkville’s approach to sales and solutions so effective [9:53] Why Devin says that loyalty software is absolutely essential for modern fitness studios to have in place [13:14] Some of the top features that fitness studio...
Jan 04, 2024•25 min
What We Cover In This Episode: News with Nick and thoughts on the new Crunch Fitness marketing strategy [1:13] What ChatGPT is saying about: …controversial things fitness studios might say about New Year’s resolution pressure [6:16] …what fitness studios might say about body transformation focus that could be seens as controversial [10:36] …the debatable messaging out there around playing on insecurities [28:03] Quick wins and how to prepare for future implementation of fitDEGREE features such a...
Jan 02, 2024•37 min
What We Cover In This Episode: One of the single biggest things that restricts selling options as a studio owner [4:03] How to approach starting the selling process as an owner [7:38] A look at stock sale versus the asset sale [11:44] What to consider in order to be fully prepared for due diligence [13:41] Why you should always be thinking about your exit plan while running your business [17:57] Thoughts on what the value of legacy really means [25:33] What the driving factors to sell a studio t...
Dec 28, 2023•47 min
What We Cover In This Episode: News with Nick and what research is telling us about 2023 fitness routines [1:11] A look at the common assumption that boutique fitness studios should actively promote a “health at every size” philosophy [7:28] The counterpoint that fitness studios should also have a responsibility to also encourage traditional health and fitness goals, such as weight loss and muscle gain [9:44] Our thoughts on whether emphasizing body positivity too much might lead to complacency ...
Dec 26, 2023•27 min
What We Cover In This Episode: The most valuable lesson Michael has learned while working inside a business [1:42] What motivated him to start coaching and mentoring other yoga instructors and studio owners [2:22] How Michael’s experience as a yoga teacher and studio owner helped shaped his approach to coaching [3:14] The key elements to building a sustainable and profitable yoga studio [4:42] Why he recommends reviewing the lifestyle type of your clients and setting the schedule around them [9:...
Dec 21, 2023•28 min
What We Cover In This Episode: New With Nick and a look at how non-alcoholic beverages are getting a rebrand [1:37] A recent TikTok trend that we want to have fun with [6:38] Megan’s thoughts on an instructor’s playlist is key [13:35] A conversation on early morning classes for instructors [19:10] Quick wins and using your fitDEGREE announcement board like a social media feed [25:01] Our challenge for you, an action plan to take advantage of social media trends [26:33] Quotes: “Your social media...
Dec 19, 2023•29 min
What We Cover In This Episode: Mitch’s unique insights for individuals wanting to buy, own or sell fitness businesses [4:58] One of the biggest issues or disconnects he sees when people are looking to buy a studio [13:12] The key financing information to consider when buying a fitness business [17:14] A look at valuations of a studio, both quantitative and qualitative [18:46] Why doing your due diligence is key in this process and what that means when buying a studio [28:48] Some deal breakers f...
Dec 14, 2023•44 min
What We Cover In This Episode: News with Nick and a look at a major gym chain is entering the medical market [1:02] Our thoughts on whether boutique fitness studios should incorporate mental health aspects into their business [7:13] A few examples of the practical elements of mental health [11:26] Quick wins and using the custom reports, events and series features in your fitDEGREE admin [16:38] Our weekly challenge for you around mental wellness exploration [19:01] Quotes: “I think if you can g...
Dec 12, 2023•23 min
What We Cover In This Episode: What Michael considers his specialty is as a consultant and how he helps others right now [2:17] His journey of being an instructor and studio owner to being a consultant to assist others in the industry become successful [5:07] Why Michael says that everything needs to start with your mission, vision and value [11:17] His insights on creating an onboarding process for your staff and instructors [17:53] The single biggest thing people are overlooking when starting ...
Dec 07, 2023•33 min
What We Cover In This Episode: News with Nick and research showing the link between yoga and longevity [0:47] Why customization can be hard for boutique fitness studios and some areas where it can come into play [4:20] Using the idea of a “fitness prescription” to offer come customization within your standardized model [10:52] Some tips on how to approach offering custom work that will help create new revenue streams or opportunities for your business [15:25] Quick wins for the week and some rec...
Dec 05, 2023•26 min
What We Cover In This Episode: Why there is an overemphasis on how to avoid holiday weight gain [3:59] Our thoughts on New Year’s resolutions in the industry, and the impact they have on physical and mental health during the holiday season [8:14] Whether there is too much pressure being put on people to maintain their routines throughout the holiday season, rather than enjoying friends and family [11:36] What to look for heading into the new year in this industry of health and wellness [16:44] T...
Nov 30, 2023•32 min
What We Cover In This Episode: News with Nick and 5 lifestyle changes that can improve your health and happiness by up to 57 percent [0:54] How Nick defines “specialization” as it pertains to the boutique fitness industry [3:18] What Megan sees trending in the industry as far as specialization goes [4:34] A look at how clients have opened themselves up to multiple studio memberships to satisfy their needs, and what this means for the boutique fitness studio [11:37] The main reason why you don’t ...
Nov 28, 2023•23 min
What We Cover In This Episode: Epifany’s integration with fitDEGREE and how it works to get you the best info to build your surveys [3:55] The way it works with clients who understand the importance of opening lines of communication with their customers [6:25] What types of questions and information can be leveraged by using Epifany [8:54] A look at the process of building out the surveys from a client perspective [14:02] Steve’s advice on making immediate data-driven decisions and responding to...
Nov 23, 2023•28 min
What We Cover In This Episode: News with Nick and a look at Amazon’s healthcare journey [0:47] Our hot take of the week - does next-level technology in the boutique fitness space impede on the experience of in-class clients and members? [3:07] Thoughts on whether recording in the classroom causes uncomfortable clients and uncurated content [8:37] What specific technologies outside of the class should be implemented and streamlined [14:23] How you can begin leveraging the technology that is avail...
Nov 21, 2023•24 min
What We Cover In This Episode: A look at Danny’s personal journey and what’s led him to where he is today [1:36] What sets NetGym apart from other fitness platforms and the benefits you’ll see by using it alongside fitDEGREE [17:38] The direct and indirect nuances that exist when a studio uses NetGym besides their communications [23:01] How it allows studios or owners and managers the ability to manage subbing capabilities for their instructors [26:15] The specific data that the owners and manag...
Nov 16, 2023•37 min
