Episode 214: Customization vs Standardization
Episode description
What We Cover In This Episode:
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News with Nick and research showing the link between yoga and longevity [0:47]
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Why customization can be hard for boutique fitness studios and some areas where it can come into play [4:20]
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Using the idea of a “fitness prescription” to offer come customization within your standardized model [10:52]
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Some tips on how to approach offering custom work that will help create new revenue streams or opportunities for your business [15:25]
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Quick wins for the week and some recommendations on what you can do to ensure your business can keep running in your absence [20:31]
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A weekly challenge we have for you that can get you started on this process of documentation [22:31]
Quotes:
“Standardization is a big fun factor for maintenance, growth, all of the things. The more you can standardize and create regular practices with yourself, your staff and your clients, the better off you’re going to be.” [Megan, 8:01]
“It’s very much a good idea to talk to your clients to connect with your clients, to connect with your clients and prescribe within the boundaries of your business what you can do for them.” [Megan, 10:58]
“I think the key here is that if you are a boutique fitness facility that offers group classes, customization should not exist within that structure.” [Megan, 15:50]
LINKS:
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