Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover. Hit PLAY to hear: 💸 How Nip + Fab profits from the very first order (yes, really) 🗣️ The customer interview that sparked a winning ad campaign 👥 Why targeting by values beats targeting by age every time 🔍 The simple survey trick that reveals why customers almost didn’t buy 💬 How to turn real fe...
Jun 30, 2025•34 min•Ep. 549
Brian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are doing £500,000 a year. Hit PLAY to hear: ♻️ How Brian turned local plastic waste into a £500K/year homewares brand 🚫 The prototype that bombed—and what it revealed about real customer tastes 🛍️ Why relationships (not cold emails) get you into retailers like John Lewis 🌱 The #1 mistake brands mak...
Jun 23, 2025•32 min•Ep. 548
What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas Ten years. 100s of episodes. Thousands of insights. As host of the eCommerce MasterPlan Podcast, Chloë Thomas has spent a decade uncovering what really works in eCommerce — and what’s just hype. In this special 10-year anniversary AMA, Chloë fields listener questions covering the past, present, and future of the industry. If you’re a founder, marketer, or eCommerce professional trying to cut through the noise, ...
Jun 16, 2025•45 min•Ep. 547
Mike Turner is the founder and MD of Bird & Blend Tea Co. Developing, producing and selling the UK’s largest range of unique and exciting tea blends. Founded in 2012 Bird & Blend are on track to drive sales of £20million in the next year. They are selling internationally via their Shopify store, and via their 25 high street stores in the UK. Hit PLAY to hear: 🤯 How a market stall became a near £20M empire! 🤫 The surprising reason Bird & Blend still handles their own fulfillment. 🛍...
Jun 09, 2025•36 min•Ep. 546
Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already. Hit PLAY to hear: 🎯 How Possum Play hit 40,000 customers with just a 3-person team 🚀 The smart, low-budget strategy behind their global expansion 📦 Why they fulfilled their first containers by hand—and what it taught them...
Jun 02, 2025•32 min•Ep. 545
Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale. Hit PLAY to hear: 🩸 How one accidental discovery led to a booming eCommerce biz! ♻️ Ditch the guilt! Learn how sustainability can actually boost sales. 💰 Produc...
May 26, 2025•30 min•Ep. 544
Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting. If you're tired of giving away profits and ready to make your offers work smarter, this episode is a must-watch! Hit PLAY to hear: 🎯 Why blanket discounts are killing your margins — and what to do instead 📈 How Radley London increa...
May 19, 2025•34 min•Ep. 543
Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business. They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales. Hit PLAY to hear: Why skyrocketing rent pushed Rachel to shut her shop—and scale faster The Shopify setup mistake that nearly broke their backend How freezin...
May 12, 2025•33 min•Ep. 542
Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical showroom. Founded over 20 years ago they now do around $350,000 a year. Hit PLAY to hear: How Johanna's shift from retail to eCommerce skyrocketed her sales 📈 The secret behind why preorders are a game-changer for her business 💥 How a bold yellow shoe became one of her bestsellers (and al...
May 05, 2025•36 min•Ep. 541
Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via its Shopify store & London shop. They now are doing £400-£500,000 a year. Hit PLAY to hear: 💰 Steal this! The exact Klaviyo flows that BOOSTED conversion...
Apr 28, 2025•35 min•Ep. 540
Tom White is the owner of The Best Backyard, an Australian eCommerce store selling outdoor kids play equipment, furniture and other garden products. Founded in 2020 Tom bought the business in 2024 and in 12 months has rocketed sales to nearly $2million. Hit PLAY to hear: 🚀 How Tom White turned a small eCommerce store into a $2M business in just 12 months 💡 The #1 mistake most eCommerce owners make when scaling—and how to avoid it 📊 Why data (not gut feelings) is the secret weapon for skyrocke...
Apr 21, 2025•37 min•Ep. 539
Laura Davies is the Founder of The Kid Collective. A UK based toys and parenting business, with eCommerce stores on BluePark and Shopify. Founded in 2008 they now process over 10,000 orders a month. Hit PLAY to hear: 🔹 How Laura Davies turned one eCommerce brand into two—without starting from scratch! 🔹 The biggest challenges (and surprises!) of buying an existing online business 🔹 Why the right tech stack can make or break your eCommerce growth strategy 🔹 The smart way to handle fulfillment...
Apr 14, 2025•32 min•Ep. 538
Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce. Hit PLAY to hear: 🔎 Why shouting about sustainability might hurt your brand 🌿 How LimeSharp blends design with eco-friendly practices 🛒 The smart way to guide customers toward greener choices 💬 Why honesty (not perfection) wins loyal customers 🔄 The big opportunity brands are missing in circular commerce Key timestamps to dive s...
Apr 07, 2025•28 min•Ep. 537
Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles. Hit PLAY to hear: 🎯 The shocking truth about homeware textile waste (it's bigger than you think!) 🛋️ How Jules turned leftover fabrics into a thriving business ♻️ The clever way old textiles are becoming construction materials 💡 Why curating quality products is key to building cust...
Mar 31, 2025•34 min•Ep. 536
Louise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date they’ve done £1.5 million in sales. Hit PLAY to hear: How a corporate gift can make or break a business relationship 🚀 The secret to scaling an eCommerce marketplace without chaos 🔥 Why AI + human touch is the winning formula for personalized gifting 🤖❤️ The surprising way needi hit £1.5M in sales (and what you can learn!) 💰...
Mar 24, 2025•31 min•Ep. 535
Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products. They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms. Hit PLAY to hear: 🚀 How a B Corp eCommerce business builds sustainab...
Mar 17, 2025•36 min•Ep. 534
Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery. Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve won multiple sustainability awards including the Ministers award for leadership for sustainability for Scott efforts within the business and broader business community. Hit PLAY to hear: ✅ How an Air F...
Mar 10, 2025•38 min•Ep. 533
Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million. Hit PLAY to hear: How Sarah Raven skyrocketed from £8M to £22M in sales 🚀 The UX and tech strategies that drive higher conversions 🛒 Why bundling products boosts sales (without discounts!) 💡 The secret to making sustainability a business adv...
Mar 03, 2025•34 min•Ep. 532
Jaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to $1.1million, and are now on track to make 2025 their first $3million year. Hit PLAY to hear: ✅ How Jamie scaled Cookie Hair Care from 4 sales a day to a 7-figure business ✅ The Meta ads strategy that skyrocketed her eCom growth ✅ Why rebranding (not more ads) was the secret to massive sales ✅ How she r...
Feb 24, 2025•41 min•Ep. 531
Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers. Hit PLAY to hear: How Bare Kind grew from 0 to 1,000 retailers in just 2 years Why trade shows are fading—and what works better for B2B sales The #1 mistake brands make on Faire (and how to fix it) A surprising niche that became Bare Kind’s biggest customer base The secret to turning first-time buyers into repea...
Feb 17, 2025•41 min•Ep. 530
Hema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that’s India’s number 1 destination for healthy kids food. With over 7,000 verified 5 star reviews, their core marketing strategy of Community is clearly working! Founded in 2014 they now do $2 million US dollar in sales each year. Hit PLAY to hear: How Hema grew her blog into a $2M eCommerce brand The secret sauce behind My Little Moppet's WhatsApp community Why transparency wins in a competitive eCommerce market How to ...
Feb 10, 2025•29 min•Ep. 529
Jim Herbert is the CEO at Patchworks, an eCommerce focused iPaaS who are all about helping you automate and streamline your data. Jim joins us to share why integration and automation are game-changers for eCommerce businesses in 2025, offering insights on how to simplify your tech stack and boost efficiency. If you're looking to future-proof your operations and maximize growth opportunities, this episode is a must-listen! Hit PLAY to hear: Why 2025 is the year of hyperautomation in eCommerce How...
Feb 03, 2025•44 min•Ep. 528
Jay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. Here's some of his achievements: scaled soak.com from £2 to £80million drove digital growth at Holland & Barrett took Bathroom Mountain from £0 to £40million in 18 months Who better to chat to about how to grow your sales from 7 to 8 figures?! Hit PLAY to hear: The one obsession that can skyrocket your eCommerce growth How Jay scaled a business to $40M in just 18 months Why...
Jan 27, 2025•35 min•Ep. 527
Every January, we create an episode that serves as your comprehensive guide to achieving success in the year ahead. We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?" Here's our expert line up: Jay O’Neill from Tap Digital, Jim Herbert from Patchworks, Lucia Locatelli from Doofinder, Emilie Benoit from Shopify, Miya Knights from Retail Technology Magazine, Yiqi Wu from Aimerce, James Cowie from SHOPLINE, Nora Zukauskaite from TikTok Shop, And Carolyn Shelby from Yoast...
Jan 20, 2025•33 min•Ep. 526
David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent. Hit PLAY to hear: Why most personalisation isn’t personal—and how to fix it The surprising link between empathy and customer retention Netflix’s 10-year lesson on making personalisation work The one question every brand should ask to connect deeply Easy, actionable steps to humanize your marketing today Key timestam...
Jan 13, 2025•34 min•Ep. 525
Diego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com. Founded in 2015 they now sell globally via their Shopify store and Amazon and some small select wholesale partners. And all in all they do 15,000 orders a month. Hit PLAY to hear: The 80/20 rule that transformed Wunderbrow’s growth strategy How to avoid the biggest risk of rapid expansion Why focus is the ul...
Jan 06, 2025•37 min•Ep. 524
Mirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping eCommerce businesses grow and become more sustainable especially in the home and gardens space. Which is what their new venture The Green Room is all about – helping the home and garden industry become greener. Hit PLAY to hear: How 42% of UK landfill textile waste comes from homewares—and w...
Dec 30, 2024•37 min•Ep. 523
Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations. Hit PLAY to hear: Adding new products strategically Using a phased approach to product launches Investing in techno...
Dec 23, 2024•34 min•Ep. 522
Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year. Hit PLAY to hear: The roles of design and user experience in eCommerce Simplicity enhances customer satisfaction How customization contributes to B2B success Why aligned teams are key to growth The importance of continuous adaptation Key timestamps to dive straight in: [05:41] Industry West ecommerce journey: D...
Dec 16, 2024•38 min•Ep. 521
Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products. Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year. Hit PLAY to hear: Starting with a clear mission & vision Using a customer-focused approach Sustainability and quality going hand-in-hand Having a multi-channel strategy Why a lean team structure works Key timestamp...
Dec 09, 2024•33 min•Ep. 520
