How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations. 

Hit PLAY to hear: 

• Adding new products strategically 
• Using a phased approach to product launches 
• Investing in technology for project management 
• Making sure teams work together 
• Focusing on the customer and their needs 

Key timestamps to dive straight in: 

[06:28] Expanding customer base with frequently-purchased products. 

[08:52] Team structure and what they outsource. 

[13:33] Stagger launch phases for continuous promotional opportunities. 

[14:23] Prioritize action, iterate quickly, embrace imperfection. 

[18:10] Communication and feedback are key elements to success. 

[20:46] Houseplants becoming interior decor, not horticulture. 

[22:46] Listen to Joy’s Top Tips! 

Full episode notes here: https://ecmp.info/522

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